How competitive is the Yoghurt Pouches niche on Amazon United Kingdom?

14 brands and 50 sellers compete in Yoghurt Pouches on Amazon United Kingdom. The top 5 Yoghurt Pouches products take 56% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Yoghurt Pouches niche?

Yoghurt Pouches sells for £3.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.72–£9.00. The average incumbent carries 768 reviews — the moat a new listing must climb.

Yoghurt Pouches

prices mostly outside the sweet spot ($0.72–$9.00) — Yoghurt Pouches doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47

This niche Category average · 638 niches

Is Yoghurt Pouches profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Yoghurt Pouches is a £54K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Yoghurt Pouches: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.7% over the last 90 days and 20.4% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr30K

Search volume / yr+4.7%77K

Conversion rate20.4%

Avg price£3.41

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 50

Top-5 product click share56%

Open market12%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Yoghurt Pouches products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Collective Great Dairy Suckies Strawberry Kids Yoghurt Pouch 90g

Price: £0.89
Rating: 4.6/5
Reviews: 141
Age: 3y ago

The Collective Suckies No Added Sugar Mango & Peach 90g

Price: £0.86
Rating: 4.6/5
Reviews: 42
Age: 2y ago

The Collective Great Dairy Suckies Raspberry 90g

Price: £0.85
Rating: 4.7/5
Reviews: 4
Age: 3y ago

The Collective Suckies Peach + Apricot Kids Yoghurt Pouch 90g

Price: £0.87
Rating: 4.6/5
Reviews: 80
Age: 3y ago

The Collective Great Dairy Suckies Banana 90g

Price: £0.93
Rating: 4.8/5
Reviews: 45
Age: 3y ago

Newest

by launch date

Petits Filous Kids Greek Style Vanilla Yoghurt Pouch 4 x 85g

Price: £2.65
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g

Price: £2.64
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g

Price: £3.61
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Yeo Valley Little Yeos Organic Blueberry & Banana Yogurt 85g

Price: £0.72
Rating: 3.8/5
Reviews: 5
Age: 1y ago

The Collective Suckies No Added Sugar Mango & Peach 90g

Price: £0.86
Rating: 4.6/5
Reviews: 42
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

11%

The Collective Great Dairy54%
The Collective Dairy21%
Petits Filous4%
Arla Protein4%
Nom Nom Kids4%
Yoplait2%
Open — no brand owns it (8 brands, 11%)

Top Yoghurt Pouches search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yoghurt pouch15K/yr +32.3%8.1% conv.
suckies17K/yr +10.9%65.6% conv.
yogurt pouch14K/yr +0.2%5.6% conv.
yoghurt pouches18K/yr -42.5%8.9% conv.
yogurt pouches6K/yr +53.1%9.0% conv.
suckies yogurt5K/yr +1.5%3.4% conv.
collective2K/yr +20.9%12.2% conv.

What reviews say buyers love and hate about Yoghurt Pouches

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall14%

“Good quality”

Ease Of Use14%

“easy to use”

Ease Of Cleaning12%

“Easy to clean out”

Value For Money7%

“well worth the money”

Sweetness6%

“My son loves it not sweet either”

What buyers complain about

59% of reviews

Ease Of Use16%

“Took me a few tries to get it right”

Size-Overall13%

“Too small”

Ease Of Cleaning10%

“Sometimes a pain to clean”

Flavor6%

“Zero flavour and plastic in texture”

Sweetness6%

“Tastes natural and not sweet”

Yoghurt Pouches return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

29%

2Size-Overall

25%

3Ease Of Cleaning

4Functionality-Overall

5Safety Standards

Common Yoghurt Pouches questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yoghurt Pouches 45/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.

Yoghurt Pouches buyers on Amazon United Kingdom complain most about Ease Of Use, Size-Overall, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.0%.