yoghurt pouches
Skip itPrices mostly outside the sweet spot ($0.72–$9.00) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good767.54avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£54K£54K/yr · 77K searches
Avg price
Bad£3.41avg listing price — sweet spot $15–$100
Price range
Bad£0.72–£9.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, yoghurt pouches is a £54K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yoghurt pouches market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £85K–£102K
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 4.0%
- Avg brand age
- 53 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
50
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
11%
- The Collective Great Dairy54%
- The Collective Dairy21%
- Petits Filous4%
- Arla Protein4%
- Nom Nom Kids4%
- Yoplait2%
- Open — no brand owns it (8 brands, 11%)
Top yoghurt pouches search terms
- yoghurt pouch15K/yr
- suckies17K/yr
- yogurt pouch14K/yr
- yoghurt pouches18K/yr
- yogurt pouches6K/yr
- suckies yogurt5K/yr
- collective2K/yr
Top yoghurt pouches products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Collective Great Dairy Suckies Strawberry Kids Yoghurt Pouch 90g
The Collective Great Dairy£0.894.6★141 rev
The Collective Suckies No Added Sugar Mango & Peach 90g
The Collective Dairy£0.864.6★42 rev
The Collective Great Dairy Suckies Raspberry 90g
The Collective Great Dairy£0.854.7★4 rev
The Collective Suckies Peach + Apricot Kids Yoghurt Pouch 90g
The Collective Great Dairy£0.874.6★80 rev
The Collective Great Dairy Suckies Banana 90g
The Collective Great Dairy£0.934.8★45 rev
Newest
by launch date
Petits Filous Kids Greek Style Vanilla Yoghurt Pouch 4 x 85g
Yoplait£2.650 rev
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
Petits Filous£2.640 rev
Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
Goodies£3.610 rev
Yeo Valley Little Yeos Organic Blueberry & Banana Yogurt 85g
Little Yeos£0.725 rev
The Collective Suckies No Added Sugar Mango & Peach 90g
The Collective Dairy£0.8642 rev
Trending
90-day click momentumPetits Filous Kids Greek Style Vanilla Yoghurt Pouch 4 x 85g
Yoplait£2.650.0★
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
Petits Filous£2.640.0★
Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
Goodies£3.610.0★
The Collective Great Dairy Suckies Raspberry 90g
The Collective Great Dairy£0.854.7★
The Collective Suckies No Added Sugar Strawberry & Banana 90g
The Collective Dairy£0.884.8★
What buyers say about yoghurt pouches
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“easy to use”
“Easy to clean out”
“well worth the money”
“My son loves it not sweet either”
“Definitely recommend if youre looking for a healthier”
“Delicious”
“I can fill with soup, yoghurts, smoothies, my own homemade meals and it's just great for being out and about”
“Excellent good quality product which seem durable and easy to use and clean”
“But good designs”
What buyers complain about
“Took me a few tries to get it right”
“Too small”
“Sometimes a pain to clean”
“Zero flavour and plastic in texture”
“Tastes natural and not sweet”
“Gross”
“they are on the pricey side”
Top return reasons
Common questions
- Is yoghurt pouches profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the yoghurt pouches niche?
- 14 brands and 50 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in yoghurt pouches?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Ease Of Cleaning. The return rate is 0.0%.
- What does it cost to enter the yoghurt pouches niche?
- Listings span £0.72–£9.00; the average listing price is £3.41 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.