Is Yoghurt Pouches profitable to sell on Amazon United Kingdom?

Flapen scores Yoghurt Pouches 45 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £54K a year across 26 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +4.7% in the last 90 days.

How competitive is the Yoghurt Pouches niche on Amazon United Kingdom?

14 brands and 50 sellers compete in Yoghurt Pouches on Amazon United Kingdom. The top 5 Yoghurt Pouches products take 56% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Yoghurt Pouches?

Yoghurt Pouches buyers on Amazon United Kingdom complain most about Ease Of Use, Size-Overall, and Ease Of Cleaning. An estimated 0.0% of orders come back.

What does it cost to enter the Yoghurt Pouches niche?

Yoghurt Pouches sells for £3.41 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £0.72 to £9.00. The average product has 768 reviews, the count a new listing must catch up to.

Yoghurt Pouches

Fail

Prices span $0.72–$9.00, mostly outside the sweet spot, so Yoghurt Pouches is a Fail.

Filters Low Review Barrier

Flapen Score: 45
45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size: £54K/yr77K searches / yr
90-day growth: +4.7%search demand this quarter
Competition: 56%top-5 click share · 14 brands · 50 sellers

Flapen Score

Yoghurt Pouches against its category

The dotted line is the Baby Products average. Past it, Yoghurt Pouches is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Yoghurt Pouches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoghurt Pouches 77K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 20.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: +4.7%
Conversion, latest week: 20.4%
Market size, estimated: £54Ka year
Top search term: yoghurt pouch15K searches a year

02 · Price

A sale here is worth £3.41.

Listings sell for £3.41 on average, from £0.72 to £9.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £3.41 that is £3K to £3K a year per listing.

Average price: £3.41under the $15 to $100 sweet spot
Price range: £0.72–£9.00
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 25K–30K
Units per listing a year: 750–1,000
Revenue per listing a year: £3K–£3K
Returns: 0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #30 within Nursing & Feeding. It carries 768 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 23%
Prime listings: 100%
Out of stock, average day: 4.0%
Average rank: #30in Nursing & Feeding
Average rating: 4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews: 768per listing
Listings tracked: 26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Yoghurt Pouches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

11%

Brand 154%
Brand 221%
Brand 34%
Brand 44%
Brand 54%
Brand 62%
Open — no brand owns it (8 brands, 11%)

Search terms

Top Yoghurt Pouches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

yoghurt pouch15K/yr +32.3%8.1% conv.
suckies17K/yr +10.9%65.6% conv.
yogurt pouch14K/yr +0.2%5.6% conv.
yoghurt pouches18K/yr -42.5%8.9% conv.
yogurt pouches6K/yr +53.1%9.0% conv.
suckies yogurt5K/yr +1.5%3.4% conv.
collective2K/yr +20.9%12.2% conv.

Reviews and returns

What reviews say buyers love and hate about Yoghurt Pouches

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Ease Of Use”

<0.1%of orders come back, a rate Amazon rounds to zero

“Took me a few tries to get it right”

A buyer, on “Ease Of Use”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Yoghurt Pouches questions

Answered from the same tracked data.

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