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Yi Home Camera

Fail

The top 5 brands take 98% of clicks, so Yi Home Camera is a Fail.

Flapen Score
37
37 / 100
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size
£90K/yr79K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
71%top-5 click share · 6 brands · 100 sellers

Flapen Score

Yi Home Camera against its category

The dotted line is the Baby Products average. Past it, Yi Home Camera is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yi Home Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yi Home Camera 79K times last year and spent an estimated £90K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
4.1%
Market size, estimated
£90Ka year
Peak month
May3.3× the quietest month
Top search term
wyze cam18K searches a year

02 · Price

A sale here is worth £27.90.

Listings sell for £27.90 on average, from £11.07 to £57.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.90 that is £3K to £7K a year per listing.

Average price
£27.90inside the $15 to $100 sweet spot
Price range
£11.07–£57.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #69 within Safety Equipment. It carries 11,021 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
62%
Out of stock, average day
23.6%
Average rank
#69in Safety Equipment
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,021per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Yi Home Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

100

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 228%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Yi Home Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.3×

Search terms

Top Yi Home Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wyze cam18K/yr
  • tapo c11010K/yr
  • wyze11K/yr
  • wyze cam v49K/yr
  • tapo c1009K/yr
  • wyze camera7K/yr
  • wyze cam v38K/yr
  • tapo c110 camera3K/yr
  • tapo c100 camera3K/yr

Reviews and returns

What reviews say buyers love and hate about Yi Home Camera

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Camera Quality”
17%of negative reviews mention “Connectivity-Overall”
2.8%of orders come back
“Drops connection every day”
A buyer, on “Connectivity-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yi Home Camera questions

Answered from the same tracked data.