yi home camera
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.90avg listing price — sweet spot $15–$100
Price range
Great£11.07–£57.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£90K£90K/yr · 79K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,020.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yi home camera is a £90K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
yi home camera market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 46%
- Out of stock
- 23.6%
- Avg brand age
- 27 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
100
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Tapo56%
- WYZE28%
- Wyze Lifestyle10%
- REEYEAR2%
- Outinput2%
- BPOPO2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -5.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.3×
Top yi home camera search terms
- wyze cam18K/yr
- tapo c11010K/yr
- wyze11K/yr
- wyze cam v49K/yr
- tapo c1009K/yr
- wyze camera7K/yr
- wyze cam v38K/yr
- tapo c110 camera3K/yr
- tapo c100 camera3K/yr
Top yi home camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo C110 2K 3MP Indoor Camera House Security WiFi No Monthly Fee AI Detection Dog Puppy Baby Monitor 2-way Talk Advanced Night Vision Works with Alexa & Google
Tapo£14.364.5★10,754 rev
WYZE Cam v4
WYZE£45.274.3★6,051 rev
Wyze Cam v3 1080P HD WiFi Wired Security Camera for Indoor and Outdoor Pet/Baby Monitor Color Night Vision 2-Way Audio MicroSD Card Slot Compatible with Alexa and Google
Wyze Lifestyle£47.084.5★450 rev
WYZE CAM v4 2K HD Wi-Fi Smart Home Security Camera Indoor & Outdoor Use Pet/Baby Monitor Motion Activated Spotlight/Siren Color Night Vision
WYZE£55.484.4★2,328 rev
WYZE Cam v4
WYZE£57.094.4★2,068 rev
Newest
by launch date
2 Pack Window Mount fits for Wyze Cam V4/V3 Stick-On Glass Camera Holder for Outdoor Monitoring Birdwatching Pet Viewing No-Drill Mount for Renters Not for Double Pane or Frosted Glass Black
REEYEAR£12.88177 rev
2 Pack Window Mount Fits for Tapo Indoor Security Camera C100 C110 No Drill No Screws Installation Required Anti-Theft Strong Adhesive Tape Bracket white
BPOPO£11.0767 rev
Outinput 2K 3MP Indoor Security Camera 2.4GHz WiFi CCTV Camera Indoor for Home with Night Vision Motion & Sound Detection 2-Way Audio APP Control 24/7 Recording No Drill Wall Mount Pet Camera
Outinput£12.54895 rev
Wyze Cam v3 1080P HD WiFi Wired Security Camera for Indoor and Outdoor Pet/Baby Monitor Color Night Vision 2-Way Audio MicroSD Card Slot Compatible with Alexa and Google
Wyze Lifestyle£47.08450 rev
WYZE Cam v4
WYZE£57.092,068 rev
Trending
90-day click momentumWyze Cam v3 1080P HD WiFi Wired Security Camera for Indoor and Outdoor Pet/Baby Monitor Color Night Vision 2-Way Audio MicroSD Card Slot Compatible with Alexa and Google
Wyze Lifestyle£47.084.5★
2 Pack Window Mount fits for Wyze Cam V4/V3 Stick-On Glass Camera Holder for Outdoor Monitoring Birdwatching Pet Viewing No-Drill Mount for Renters Not for Double Pane or Frosted Glass Black
REEYEAR£12.884.1★
2 Pack Window Mount Fits for Tapo Indoor Security Camera C100 C110 No Drill No Screws Installation Required Anti-Theft Strong Adhesive Tape Bracket white
BPOPO£11.074.2★
WYZE CAM v4 2K HD Wi-Fi Smart Home Security Camera Indoor & Outdoor Use Pet/Baby Monitor Motion Activated Spotlight/Siren Color Night Vision
WYZE£55.484.4★
WYZE Cam v4
WYZE£57.094.4★
What buyers say about yi home camera
What buyers praise and complain about, mined from review topics.What buyers love
“Good camera for the price”
“Excellent value for money”
“Amazing quality”
“EASY TO INSTALL”
“App works great”
“Very easy to use”
“Night vision is reliable too”
“Exactly as it says”
“the connection has been reliable”
“feel very secure and safe”
What buyers complain about
“Drops connection every day”
“Less than a year its already broken”
“Works fine till its actually needed”
“Poor reliability”
“the camera goes offline”
“Wasted so much time trying to set this up”
“no instructions”
“Night mode isn't great”
“It doesn't accept PoE”
“the software is very bad”
Top return reasons
Common questions
- Is yi home camera profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the yi home camera niche?
- 6 brands and 100 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in yi home camera?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 2.8%.
- When does demand for yi home camera peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.3× the quietest.
- What does it cost to enter the yi home camera niche?
- Listings span £11.07–£57.09; the average listing price is £27.90 (sweet spot $15–$100). The average incumbent carries 11,021 reviews — the moat a new listing must climb.