Wooden Stair Gate
FailShoppers spend an estimated $50K a year here, so Wooden Stair Gate is a Fail.
- Flapen Score
- 42 / 100Ranks 454 of 638 Baby Products niches · −5 vs the category median of 4742
- Market size
- £50K/yr82K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 22 sellers
Flapen Score
Wooden Stair Gate against its category
The dotted line is the Baby Products average. Past it, Wooden Stair Gate is stronger. Inside it, weaker.
Market
The Wooden Stair Gate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wooden Stair Gate 82K times last year and spent an estimated £50K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £50Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- wooden stair gate47K searches a year
02 · Price
A sale here is worth £36.48.
Listings sell for £36.48 on average, from £16.52 to £59.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £36.48 that is £0 to £4K a year per listing.
- Average price
- £36.48inside the $15 to $100 sweet spot
- Price range
- £16.52–£59.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #137 within Safety Equipment. It carries 637 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 79%
- Out of stock, average day
- 5.9%
- Average rank
- #137in Safety Equipment
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 637per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Wooden Stair Gate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
22
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Brand 163%
- Brand 211%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 7%)
Demand
Wooden Stair Gate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Wooden Stair Gate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wooden stair gate47K/yr
- wooden baby gate22K/yr
- stair gate wooden6K/yr
- baby gate wooden4K/yr
- wood stair gate4K/yr
Reviews and returns
What reviews say buyers love and hate about Wooden Stair Gate
We read the reviews and the return reasons for every product selling here.
“Expensive for what it is really”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Stair Gate questions
Answered from the same tracked data.