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Wooden Playpen

Fail

Buyers convert on only 0.6% of searches, so Wooden Playpen is a Fail.

Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£35K/yr55K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
53%top-5 click share · 17 brands · 20 sellers

Flapen Score

Wooden Playpen against its category

The dotted line is the Baby Products average. Past it, Wooden Playpen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Playpen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wooden Playpen 55K times last year and spent an estimated £35K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
0.6%
Market size, estimated
£35Ka year
Top search term
wooden playpen36K searches a year

02 · Price

A sale here is worth £100.58.

Listings sell for £100.58 on average, from £39.37 to £193.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £100.58 that is £0 to £10K a year per listing.

Average price
£100.58above the $15 to $100 sweet spot
Price range
£39.37–£193.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #854 within Nursery. It carries 1,313 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
39%
Out of stock, average day
22.2%
Average rank
#854in Nursery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,313per listing
Listings tracked
23

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wooden Playpen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

25%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 510%
  • Brand 65%

Search terms

Top Wooden Playpen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden playpen36K/yr
  • wooden play pen9K/yr
  • playpen wooden5K/yr
  • wooden baby playpen4K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Playpen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Its quite big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wooden Playpen questions

Answered from the same tracked data.