white basket
Worth a lookShows low returns (0.8%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good946.14avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.12–£25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.54avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 167K searches
According to Flapen's Amazon United Kingdom niche tracking, white basket is a £43K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
white basket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #682
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 81%
- Out of stock
- 12.1%
- Avg brand age
- 31 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
36
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
38%
Top 20: 78%
Open market
41%
- woodluv28%
- ARPAN11%
- TIMEYARD6%
- EHC5%
- Revivoer4%
- Innoteck4%
Demand
Weekly Amazon search volume, last 43 weeks — -21.9% search growth over the last 90 days.Top white basket search terms
- white basket41K/yr
- white wicker basket25K/yr
- white storage baskets19K/yr
- white wicker storage baskets13K/yr
- white baskets12K/yr
- white wicker baskets11K/yr
- white baskets storage6K/yr
- white hamper basket10K/yr
- white storage basket8K/yr
- small white basket4K/yr
Top white basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Woodluv Storage Baskets Woven Wicker Storage Basket for shelves Baskets to make hampers Storage Organiser White - Small
woodluv£7.394.5★2,445 rev
Woodluv Storage Baskets Woven Wicker Storage Basket for shelves Baskets to make hampers Storage Box Storage Organiser White Medium
woodluv£10.674.5★2,445 rev
EHC Storage Baskets set of 3 Storage baskets for shelves Storage Boxes Storage Organiser Hamper Basket White
EHC£13.954.6★1,025 rev
Woven Storage Basket Cotton Rope Basket for Shelves Closet Organizer Square Shelf Basket for Toys Books Shoes Decorative Empty Gift Basket for Home Bathroom Decor 33x25x22.5cm White
TIMEYARD£12.994.6★327 rev
Wicker Basket Revivoer Set of 4 Small Wicker Hamper for Gifts Multifunctional Storage Baskets Empty for Bedroom Home Office (Blanc)
Revivoer£13.614.4★561 rev
Newest
by launch date
Vagusicc Wicker Storage Baskets with Handle Handwoven Set of 2 Storage Baskets for Shelves Wicker Organizer Basket Toilet Paper Basket Small Shelf Organiser Hamper for Bathroom (White 35x15x12cm)
Vagusicc£20.5416 rev
Woven Basket White Rope Storage Basket with Sturdy Handles Woven Storage Basket for Home Organisation 30 x 20 x 12 cm
Novastream£6.952 rev
BOSROTY Baby Gift Baskets Empty with Handle Small Woven Basket with Gift Bags and Ribbons Decorative Organizer Box for Baby Pet Toy 30.5 x 20 x 13 CM White
BOSROTY£8.3866 rev
Woven Cotton Rope Basket Baby Toy Basket Woven Baskets Small Woven Storage Basket with Handle Small Baskets for Gifts Toy Storage Stylish Home Decor for Living Room BedroomWhite
EujRcf£9.333 rev
Mangata Small Storage Box Thickened Fabric Storage Basket with Handles for Shelves Toy (S 1 Pack)
Mangata£5.69218 rev
Trending
90-day click momentumWoven Basket White Rope Storage Basket with Sturdy Handles Woven Storage Basket for Home Organisation 30 x 20 x 12 cm
Novastream£6.955.0★
BOSROTY Baby Gift Baskets Empty with Handle Small Woven Basket with Gift Bags and Ribbons Decorative Organizer Box for Baby Pet Toy 30.5 x 20 x 13 CM White
BOSROTY£8.384.6★
Vagusicc Wicker Storage Baskets with Handle Handwoven Set of 2 Storage Baskets for Shelves Wicker Organizer Basket Toilet Paper Basket Small Shelf Organiser Hamper for Bathroom (White 35x15x12cm)
Vagusicc£20.544.1★
ARPAN Paper Rope Storage Basket Box With Lid - White (Medium)
ARPAN£13.014.5★
Innoteck Wicker Storage Basket Set with Lids - Handwoven Decorative Storage Boxes with Handles Large Medium & Small - Ideal for Home Bathroom Kitchen & Office Organisation (White)
Innoteck£19.744.6★
What buyers say about white basket
What buyers praise and complain about, mined from review topics.What buyers love
“Great storage boxes”
“Good quality”
“fits lovely into our home”
“Sturdy”
“Good price”
“Does what it should”
“Nice Little Gift”
“Excellent easy to use and put”
“very aesthetically pleasing”
“Durable also”
What buyers complain about
“Very small”
“Terrible item smells really strong of urine”
“colours dont match”
“Extremely poor quality”
“Wrong advertising”
“Pretty costly”
“The wicker is broken in two places making it look cheap which isnt great considering it is for a gift”
“not fully painted its almost yellow”
“was very dirty inside the plastic packaging”
“The only minor downside is that they can lose shape slightly if overfilled”
Top return reasons
Common questions
- Is white basket profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white basket niche?
- 29 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in white basket?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 0.8%.
- What does it cost to enter the white basket niche?
- Listings span £5.12–£25.47; the average listing price is £11.54 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.