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White Basket

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $43K a year here, so White Basket is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£43K/yr167K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
38%top-5 click share · 29 brands · 36 sellers

Flapen Score

White Basket against its category

The dotted line is the Baby Products average. Past it, White Basket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Basket 167K times last year and spent an estimated £43K. The top 5 brands take 55% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
2.3%
Market size, estimated
£43Ka year
Top search term
white basket41K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £5.12 to £25.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.54 that is £0 to £1K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£5.12–£25.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #682 within Nursery. It carries 946 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
79%
Out of stock, average day
12.1%
Average rank
#682in Nursery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
946per listing
Listings tracked
42

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top White Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

36

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

38%

Top 20: 78%

Open market

41%

  • Brand 128%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

White Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top White Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white basket41K/yr
  • white wicker basket25K/yr
  • white storage baskets19K/yr
  • white wicker storage baskets13K/yr
  • white baskets12K/yr
  • white wicker baskets11K/yr
  • white baskets storage6K/yr
  • white hamper basket10K/yr
  • white storage basket8K/yr
  • small white basket4K/yr

Reviews and returns

What reviews say buyers love and hate about White Basket

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Storage Capacity”
30%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Very small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Basket questions

Answered from the same tracked data.