White Basket
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $43K a year here, so White Basket is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 638 Baby Products niches · +3 vs the category median of 4750
- Market size
- £43K/yr167K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 38%top-5 click share · 29 brands · 36 sellers
Flapen Score
White Basket against its category
The dotted line is the Baby Products average. Past it, White Basket is stronger. Inside it, weaker.
Market
The White Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Basket 167K times last year and spent an estimated £43K. The top 5 brands take 55% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £43Ka year
- Top search term
- white basket41K searches a year
02 · Price
A sale here is worth £11.54.
Listings sell for £11.54 on average, from £5.12 to £25.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.54 that is £0 to £1K a year per listing.
- Average price
- £11.54under the $15 to $100 sweet spot
- Price range
- £5.12–£25.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #682 within Nursery. It carries 946 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 79%
- Out of stock, average day
- 12.1%
- Average rank
- #682in Nursery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 946per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top White Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
36
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
38%
Top 20: 78%
Open market
41%
- Brand 128%
- Brand 211%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
White Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top White Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white basket41K/yr
- white wicker basket25K/yr
- white storage baskets19K/yr
- white wicker storage baskets13K/yr
- white baskets12K/yr
- white wicker baskets11K/yr
- white baskets storage6K/yr
- white hamper basket10K/yr
- white storage basket8K/yr
- small white basket4K/yr
Reviews and returns
What reviews say buyers love and hate about White Basket
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Basket questions
Answered from the same tracked data.









