Wet Bag
MaybeAn estimated 1.1% of orders come back. But shoppers spend an estimated $48K a year here, so Wet Bag is a Maybe.
- Flapen Score
- 52 / 100Top 30% of 638 Baby Products niches · +5 vs the category median of 4752
- Market size
- £48K/yr207K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 42%top-5 click share · 25 brands · 34 sellers
Flapen Score
Wet Bag against its category
The dotted line is the Baby Products average. Past it, Wet Bag is stronger. Inside it, weaker.
Market
The Wet Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wet Bag 207K times last year and spent an estimated £48K. The top 5 brands take 54% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £48Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- wet bag73K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £3.63 to £51.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.81 that is £881 to £2K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £3.63–£51.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £881–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #26 within Nappy Changing. It carries 944 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #26in Nappy Changing
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 944per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Wet Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
34
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
42%
Top 20: 81%
Open market
41%
- Brand 129%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Wet Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Wet Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wet bag73K/yr
- wet bags for swimming33K/yr
- wet bags15K/yr
- wet dry bag10K/yr
- bikini bag7K/yr
- wet clothes bag9K/yr
- wet bag for swimming costume10K/yr
- wet bags for babies9K/yr
- bag for wet swimwear6K/yr
- wet swimsuit bag8K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Bag
We read the reviews and the return reasons for every product selling here.
“Not water resistant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Bag questions
Answered from the same tracked data.