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Weaning Set

soft demand (-7.3% this quarter) — Weaning Set doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47

Market size 33Growth 21Conversion 28Competition 52Returns 97Price range 44Avg price 76Brand share 49Review moat 27Quality gap 43
This niche Category average · 638 niches

Is Weaning Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Weaning Set is a £157K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Weaning Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.3% over the last 90 days and 2.2% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr13K
Search volume / yr-7.3%461K
Conversion rate2.2%
Avg price£15.21

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers18 · 39
Top-5 product click share54%
Open market25%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement90%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews3,757

Top Weaning Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

39

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

21%

  • o'doe28%
  • Indique20%
  • Yum Yum's11%
  • vacvad9%
  • PandaEar8%
  • TummyTots4%

Weaning Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume461KCVR2.2%Products29Brands18Top 5 Brands75%OOS Rate12.5%Rating4.5★Reviews3,757Avg BSR#11
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Top Weaning Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weaning set177K/yr
  • baby weaning set126K/yr
  • baby feeding set52K/yr
  • silicone baby feeding set20K/yr
  • baby plates and bowls sets18K/yr
  • baby silicone feeding set8K/yr
  • silicone weaning set8K/yr
  • baby plate set8K/yr
  • baby dinner sets7K/yr
  • baby eating set7K/yr

What reviews say buyers love and hate about Weaning Set

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall29%

Excellent product

Value For Money14%

Worth it

Ease Of Cleaning8%

Perfect to keep baby clean

Ease Of Use7%

Easy to use

Color7%

Colour is cute

What buyers complain about

62% of reviews
Adhesion/Stickiness15%

Bowl and plate lost their stick within one day

Quality-Overall8%

Unfortunately I'm very disappointed by the quality of this bib

Size-Overall5%

Not all fit for purpose

Smell5%

Bad smell

Color5%

In fact, not a particularly nice shade of green

Weaning Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Color
17%
3Quality-Overall
16%
4Material Quality
11%
5Adhesion/Stickiness
5%

Common Weaning Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weaning Set 45/100 on Amazon United Kingdom — Skip it. The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.
Search demand for Weaning Set on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.1× the quietest.