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Weaning Set

Fail

Demand is soft, at -7.3% this quarter, so Weaning Set is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£157K/yr461K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
54%top-5 click share · 18 brands · 39 sellers

Flapen Score

Weaning Set against its category

The dotted line is the Baby Products average. Past it, Weaning Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weaning Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weaning Set 461K times last year and spent an estimated £157K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
461K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
2.2%
Market size, estimated
£157Ka year
Peak month
November2.1× the quietest month
Top search term
weaning set177K searches a year

02 · Price

A sale here is worth £15.21.

Listings sell for £15.21 on average, from £5.18 to £22.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.21 that is £2K to £4K a year per listing.

Average price
£15.21inside the $15 to $100 sweet spot
Price range
£5.18–£22.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #11 within Nursing & Feeding. It carries 3,757 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#11in Nursing & Feeding
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,757per listing
Listings tracked
29

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Weaning Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

39

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

21%

  • Brand 128%
  • Brand 220%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Weaning Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Weaning Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weaning set177K/yr
  • baby weaning set126K/yr
  • baby feeding set52K/yr
  • silicone baby feeding set20K/yr
  • baby plates and bowls sets18K/yr
  • baby silicone feeding set8K/yr
  • silicone weaning set8K/yr
  • baby plate set8K/yr
  • baby dinner sets7K/yr
  • baby eating set7K/yr

Reviews and returns

What reviews say buyers love and hate about Weaning Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Bowl and plate lost their stick within one day”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Weaning Set questions

Answered from the same tracked data.