Is weaning set profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (45/100).

How competitive is the weaning set niche?

18 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in weaning set?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for weaning set peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the weaning set niche?

Listings span £5.18–£22.67; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.

weaning set

Skip it

Soft demand (-7.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£15.21

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.18–£22.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£157K

£157K/yr · 461K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,757.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, weaning set is a £157K/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

weaning set market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £152K–£190K; units × avg price
Conversion rate: 2.2%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 12.5%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

21%

o'doe28%
Indique20%
Yum Yum's11%
vacvad9%
PandaEar8%
TummyTots4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top weaning set search terms

weaning set177K/yr -5.4%1.8% conv.
baby weaning set126K/yr -5.4%1.8% conv.
baby feeding set52K/yr -7.8%1.2% conv.
silicone baby feeding set20K/yr -5.6%1.2% conv.
baby plates and bowls sets18K/yr -19.2%1.1% conv.
baby silicone feeding set8K/yr +1.8%1.5% conv.
silicone weaning set8K/yr +2.9%1.5% conv.
baby plate set8K/yr -10.0%1.3% conv.
baby dinner sets7K/yr -16.1%0.8% conv.
baby eating set7K/yr -19.5%1.5% conv.

All search terms

Top weaning set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)

Indique£17.534.3★123 rev

Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+

o'doe£20.364.8★1,071 rev

Baby Weaning Set 11PCS Silicone Baby Plate with Suction Cup Silicone Baby Bib Spoon Fork & Sippy Cup Baby Tableware - Baby Dinnerware Set Baby Gifts & Presents (Blue)

vacvad£18.444.6★170 rev

Yum Yums Baby 10 Pcs Pink Weaning Set - Complete Toddler Feeding Kit w/Sectioned Plate Suction Bowls Cutlery with Mouth Guard Straw Cup Bib & Mat - Non-Slip - for Toddlers & Baby Gift

Yum Yum's£15.704.6★980 rev

PandaEar Silicone Baby Feeding Set | 9PCS Baby Led Weaning Set | Baby Eating Set | Divided Suction Plate Bowl Bibs Sippy Cup with Baby Snack Container Spoons Forks (Pink)

PandaEar£11.554.4★908 rev

Newest

by launch date

TummyTots 12Pcs Blue Baby Weaning Set - Feeding Set w/Baby Bowls for Weaning Baby Plates with Suction Baby Cutlery Baby Spoons Weaning Spoons Toddler Plates Weaning Bib Sippy Cup - Baby Gifts

TummyTots£16.7911 rev

7mo ago

Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months

Yunguui£10.1084 rev

9mo ago

Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months

Yunguui£9.9884 rev

9mo ago

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)

PandaEar£8.251,004 rev

12mo ago

Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+

o'doe£20.361,071 rev

1y ago

What buyers say about weaning set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Value For Money14%

“Worth it”

Ease Of Cleaning8%

“Perfect to keep baby clean”

Ease Of Use7%

“Easy to use”

Color7%

“Colour is cute”

Durability4%

“Durability is great”

Gifting Purpose4%

“Great baby gift”

Size-Overall4%

“Fits well”

Advertised Vs Actual Product3%

“Does the job”

Suction3%

“Really good suction, colour as described and good size”

What buyers complain about

Adhesion/Stickiness15%

“Bowl and plate lost their stick within one day”

Quality-Overall8%

“Unfortunately I'm very disappointed by the quality of this bib”

Size-Overall5%

“Not all fit for purpose”

Smell5%

“Bad smell”

Color5%

“In fact, not a particularly nice shade of green”

Suction5%

“No suction”

Value For Money5%

“Not worth the money”

Leak-Proof5%

“Also the drinking cup and lid did not fit together properly and leaked”

Durability4%

“its so stuck together it broke the first time opening it”

Thickness4%

“everything else is rubbish silicone cutlery is way too thick for weaning a baby their mouths are only little”

Top return reasons

Size-Overall19%

Color17%

Quality-Overall16%

Material Quality11%

Adhesion/Stickiness5%

Thin4%

Functionality-Overall3%

Gifting Purpose3%

Smell2%

Value For Money2%

Common questions

Is weaning set profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 29 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (45/100).
How competitive is the weaning set niche?: 18 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in weaning set?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for weaning set peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the weaning set niche?: Listings span £5.18–£22.67; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 3,757 reviews — the moat a new listing must climb.