weaning
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great£2.64–£53.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£108K£108K/yr · 395K searches
Review moat
Bad5,795.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, weaning is a £108K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
weaning market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £112K–£140K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.2%
- Avg brand age
- 40 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
55
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
35%
- PandaEar21%
- Nuzzle & Nest11%
- Vital Baby10%
- o'doe9%
- Tommee Tippee8%
- Munchkin7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top weaning search terms
- baby weaning150K/yr
- weaning145K/yr
- baby weaning essentials76K/yr
- baby feeding17K/yr
- weaning essentials8K/yr
Top weaning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuzzle & Nest Baby Weaning Chart (A3) Baby & Toddler First Foods Checklist Baby-Led Weaning Allergen Tracker (Standard)
Nuzzle & Nest£7.004.6★228 rev
Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack
Vital Baby£4.204.7★3,787 rev
PandaEar 7 Pack Silicone Weaning Spoons - Self Feeding Toddler Spoons for 4-6 Months Baby Led Weaning
PandaEar£4.884.6★1,955 rev
Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)
Indique£17.534.3★123 rev
Tommee Tippee Quick-Chop 500ml Capacity Mini Electric Baby Food Blender and Chopper for all Stages of Weaning Durable Glass Bowl and Stainless Steel Blades 200W Motor
Tommee Tippee£17.354.5★990 rev
Newest
by launch date
Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months
Yunguui£10.1084 rev
PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)
PandaEar£8.251,004 rev
Moonkie Baby Cup | Silicone Open Cup Baby from 6 Months | Weighted Base (Anti-Tip) | BPA Free | Capacity Markings | 60ml (Blush)
Moonkie£5.551,377 rev
Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+
o'doe£20.361,071 rev
Baby Weaning Set 11PCS Silicone Baby Plate with Suction Cup Silicone Baby Bib Spoon Fork & Sippy Cup Baby Tableware - Baby Dinnerware Set Baby Gifts & Presents (Blue)
vacvad£18.44170 rev
Trending
90-day click momentum
Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+
o'doe£20.094.8★
Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)
Indique£17.534.3★
Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+
BIBaDO£8.864.5★
NatureBond Baby Food Feeder/Fruit Feeder Pacifier (2 Pack) - Infant Teething Toy Teether | 6 PCs Silicone Teats (Peach Pink & Lemonade Yellow)
NatureBond£11.294.6★
PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)
PandaEar£8.254.6★
What buyers say about weaning
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth the Money”
“Easy to use”
“Perfect to keep baby clean”
“The bowls themselves are a nice size”
“Good spoons for infants🥰 Lovely spoons...Best for infants😍 I love it”
“It is brightly coloured”
“The design is attractive”
“Does the job”
“I particularly like that common allergens are clearly identified — it makes it easier to keep track of whats been introduced”
What buyers complain about
“Not all fit for purpose”
“Not worth the money”
“Unfortunately I'm very disappointed by the quality of this bib”
“Bowl and plate lost their stick within one day”
“cleaning is the biggest downfall”
“on this occasion one of the spoons arrived with black marks in the plastic that wouldnt wash off”
“Chemical Smell from box very concerning”
“Quite thin”
“Wasnt very good confusing to use”
“Broke”
Top return reasons
Common questions
- Is weaning profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 40 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the weaning niche?
- 22 brands and 55 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in weaning?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for weaning peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the weaning niche?
- Listings span £2.64–£53.20; the average listing price is £11.19 (sweet spot $15–$100). The average incumbent carries 5,796 reviews — the moat a new listing must climb.