Weaning
soft demand (-12.6% this quarter) — Weaning doesn't clear our bar today.
Flapen Score
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Is Weaning profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Weaning is a £108K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Weaning: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 2.4% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Weaning products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuzzle & Nest Baby Weaning Chart (A3) Baby & Toddler First Foods Checklist Baby-Led Weaning Allergen Tracker (Standard)
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 1y ago
Vital Baby Nourish Store & Wean Food Pots 60ml Leakproof Stackable Soft Base EarthSmart Biodegradable Fridge & Freezer Safe BPA-Free 4m+ 6 Pack
- Price
- £4.20
- Rating
- 4.7/5
- Reviews
- 3,787
- Age
- 1y ago
PandaEar 7 Pack Silicone Weaning Spoons - Self Feeding Toddler Spoons for 4-6 Months Baby Led Weaning
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 1,955
- Age
- 3y ago
Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)
- Price
- £17.53
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 2y ago
Tommee Tippee Quick-Chop 500ml Capacity Mini Electric Baby Food Blender and Chopper for all Stages of Weaning Durable Glass Bowl and Stainless Steel Blades 200W Motor
- Price
- £17.35
- Rating
- 4.5/5
- Reviews
- 990
- Age
- 3y ago
Trending
90-day click momentum
Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+
- Price
- £20.09
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 3y ago
Indique Baby Weaning Set - 11 Pcs Silicone Baby Feeding Set with Suction Plate Weaning Kit with Adjustable Bib Fork Spoon Fruit Feeder & Toothbrush Ideal Weaning Set Baby Gift (Light Pink)
- Price
- £17.53
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 2y ago
Bibado - Dippit Baby Spoon and Dipper Mint & Blue (2-Pack) - Soft Chewable Dipper & Deep Spoon - Two-Hand Sensory Grip - Baby Weaning Set - Weaning Spoons - Baby Gifts - Baby Essentials - 6 Months+
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
NatureBond Baby Food Feeder/Fruit Feeder Pacifier (2 Pack) - Infant Teething Toy Teether | 6 PCs Silicone Teats (Peach Pink & Lemonade Yellow)
- Price
- £11.29
- Rating
- 4.6/5
- Reviews
- 39,522
- Age
- 8y ago
PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,004
- Age
- 12mo ago
Newest
by launch date
Yunguui 5 Pcs Baby Bibs with Sleeves Waterproof Weaning Bib Toddler Apron 3-30 Months
- Price
- £10.10
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 9mo ago
PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,004
- Age
- 12mo ago
Moonkie Baby Cup | Silicone Open Cup Baby from 6 Months | Weighted Base (Anti-Tip) | BPA Free | Capacity Markings | 60ml (Blush)
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 1,377
- Age
- 1y ago
Odoe Baby Weaning Set 15 Pcs Silicone Baby Feeding Set with Suction Plate Bowl Bib Sippy Cup Fruit Feeder Freezer Tray Baby Plates and Bowls Set Pink BPA Free | 6M+
- Price
- £20.36
- Rating
- 4.8/5
- Reviews
- 1,071
- Age
- 1y ago
Baby Weaning Set 11PCS Silicone Baby Plate with Suction Cup Silicone Baby Bib Spoon Fork & Sippy Cup Baby Tableware - Baby Dinnerware Set Baby Gifts & Presents (Blue)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
55
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
35%
- PandaEar21%
- Nuzzle & Nest11%
- Vital Baby10%
- o'doe9%
- Tommee Tippee8%
- Munchkin7%
Weaning demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Weaning search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby weaning150K/yr
- weaning145K/yr
- baby weaning essentials76K/yr
- baby feeding17K/yr
- weaning essentials8K/yr
What reviews say buyers love and hate about Weaning
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product”
“Worth the Money”
“Easy to use”
“Perfect to keep baby clean”
“The bowls themselves are a nice size”
What buyers complain about
51% of reviews“Not all fit for purpose”
“Not worth the money”
“Unfortunately I'm very disappointed by the quality of this bib”
“Bowl and plate lost their stick within one day”
“cleaning is the biggest downfall”
Weaning return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Weaning questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
