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Waterproof Sheet

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -4.2% this quarter, so Waterproof Sheet is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£122K/yr223K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
43%top-5 click share · 27 brands · 39 sellers

Flapen Score

Waterproof Sheet against its category

The dotted line is the Baby Products average. Past it, Waterproof Sheet is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Sheet 223K times last year and spent an estimated £122K. The top 5 brands take 56% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
4.4%
Market size, estimated
£122Ka year
Peak month
September1.6× the quietest month
Top search term
waterproof bed sheet45K searches a year

02 · Price

A sale here is worth £12.33.

Listings sell for £12.33 on average, from £3.69 to £20.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.33 that is £3K to £6K a year per listing.

Average price
£12.33under the $15 to $100 sweet spot
Price range
£3.69–£20.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #16 within Nursery. It carries 6,140 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
0.8%
Average rank
#16in Nursery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,140per listing
Listings tracked
40

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Waterproof Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

39

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

43%

Top 20: 82%

Open market

39%

  • Brand 120%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Waterproof Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Waterproof Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof bed sheet45K/yr
  • waterproof sheet46K/yr
  • waterproof sheets for bed wetting24K/yr
  • waterproof bed protector21K/yr
  • bed protector waterproof8K/yr
  • waterproof sheets11K/yr
  • bed wetting mattress protector9K/yr
  • incontinence mattress protector7K/yr
  • waterproof bedding6K/yr
  • water proof bed protectors5K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Sheet

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Water Resistance”
0.7%of orders come back
“Isnt waterproof”
A buyer, on “Water Resistance”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Waterproof Sheet questions

Answered from the same tracked data.