Vital Baby Uv Steriliser
FailThe top 5 brands take 100% of clicks, so Vital Baby Uv Steriliser is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £116K/yr42K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 170 sellers
Flapen Score
Vital Baby Uv Steriliser against its category
The dotted line is the Baby Products average. Past it, Vital Baby Uv Steriliser is stronger. Inside it, weaker.
Market
The Vital Baby Uv Steriliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vital Baby Uv Steriliser 42K times last year and spent an estimated £116K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £116Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- nuby steriliser15K searches a year
02 · Price
A sale here is worth £52.15.
Listings sell for £52.15 on average, from £14.05 to £89.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £52.15 that is £5K to £13K a year per listing.
- Average price
- £52.15inside the $15 to $100 sweet spot
- Price range
- £14.05–£89.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£13K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Nursing & Feeding. It carries 308 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Nursing & Feeding
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 308per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Vital Baby Uv Steriliser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuby UV Baby Bottle Steriliser - 3 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs (Grey)
- Price
- £53.16
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 5y ago

Nuby RapidSterilise Portable UV Steriliser Made for RapidCool - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (White)
- Price
- £14.33
- Rating
- 3.9/5
- Reviews
- 228
- Age
- 1y ago

Nuby RapidSterilise+ Portable UV Baby Steriliser Made for RapidBottle and RapidCool - 30 Uses per Charge | USB Charging | Auto Shut-Off | Kills 99.9% of Bacteria in 1 Minute (White)
- Price
- £21.44
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 5mo ago

Tommee Tippee Ultra UV Steriliser Dryer and Storage Black for Baby Bottles and Accessories Steam-Free to Kill Viruses^ and 99.9% of Harmful Bacteria
- Price
- £75.01
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 4y ago

Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Nuby RapidSterilise+ Portable UV Baby Steriliser Made for RapidBottle and RapidCool - 30 Uses per Charge | USB Charging | Auto Shut-Off | Kills 99.9% of Bacteria in 1 Minute (White)
- Price
- £21.44
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 5mo ago

Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Nuby RapidSterilise Portable UV Baby Bottle Steriliser - 3 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs (Grey)
- Price
- £72.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Vital Baby UV Steriliser for Baby Bottles & Accessories Kills 99.99% of Germs in 5 Mins Sterilises Dries & Stores No Water Steam or Chemicals Smoky Blue
- Price
- £84.30
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago

Tommee Tippee Ultra UV Steriliser Dryer and Storage White for Baby Bottles and Accessories Steam-Free to Kill Viruses^ and 99.9% of Harmful Bacteria
- Price
- £76.04
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 5y ago
Newest
by launch date
Nuby RapidSterilise Portable UV Baby Bottle Steriliser - 3 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs (Grey)
- Price
- £72.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Nuby RapidSterilise+ Portable UV Baby Steriliser Made for RapidBottle and RapidCool - 30 Uses per Charge | USB Charging | Auto Shut-Off | Kills 99.9% of Bacteria in 1 Minute (White)
- Price
- £21.44
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 5mo ago

Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Nuby RapidSterilise Portable UV Steriliser Made for RapidCool ONLY - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (Black)
- Price
- £15.01
- Rating
- 3.9/5
- Reviews
- 228
- Age
- 11mo ago

BooBoo Baby Pro UV Steriliser for Baby Bottles Dummies Toys and Everyday Accessories Fast 11-Minute Sterilisation Kills 99.9% of Harmful Bacteria 4-in-1 Large Capacity Electric Steriliser
- Price
- £59.81
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
170
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Nuby79%
- Tommee Tippee14%
- Vital Baby5%
- BooBoo Baby2%
- Open — no brand owns it (0%)
Demand
Vital Baby Uv Steriliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Vital Baby Uv Steriliser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nuby steriliser15K/yr
- uv steriliser baby15K/yr
- nuby uv steriliser8K/yr
- uv bottle steriliser4K/yr
Reviews and returns
What reviews say buyers love and hate about Vital Baby Uv Steriliser
We read the reviews and the return reasons for every product selling here.
“Broke within a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vital Baby Uv Steriliser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









