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Virus Spray

Fail

Demand is soft, at -59.6% this quarter, so Virus Spray is a Fail.

Flapen Score
37
37 / 100
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size
£379K/yr175K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 35 sellers

Flapen Score

Virus Spray against its category

The dotted line is the Baby Products average. Past it, Virus Spray is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virus Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Virus Spray 175K times last year and spent an estimated £379K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 25.0% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £379K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
25.0%
Market size, estimated
£379Ka year
Top search term
first defence nasal spray73K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £3.86 to £20.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At £8.67 that is £87K to £108K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£3.86–£20.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
10,000–12,500
Revenue per listing a year
£87K–£108K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Health & Baby Care. It carries 1,685 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Health & Baby Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,685per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Virus Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 36%

Demand

Virus Spray search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Virus Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first defence nasal spray73K/yr
  • vicks first defence nasal spray40K/yr
  • first defence17K/yr
  • vicks first defence9K/yr
  • first defense nasal spray5K/yr
  • boots dual defence nasal spray4K/yr
  • viraleze antiviral nasal spray5K/yr
  • first defense3K/yr
  • antiviral nasal spray3K/yr
  • viraleze3K/yr

Reviews and returns

What reviews say buyers love and hate about Virus Spray

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Virus Spray questions

Answered from the same tracked data.