virus spray
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Good£379K£379K/yr · 175K searches
Review moat
Okay1,684.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.86–£20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Growth
Bad-59.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, virus spray is a £379K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 10,000–12,500/product
- Revenue / yr
- £347K–£434K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 25.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 173 days
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vicks86%
- VIRALEZE8%
- Nasofed6%
Demand
Weekly Amazon search volume, last 15 weeks — -59.6% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks Nasal Spray For Blocked Nose First Defence Relief Of Cough Cold And Flu Like Symptoms Nose Spray Helps To Inactivate & Remove Cold Viruses Blocked Nose Relief Cold Virus Blocker 15 ml
Vicks£5.654.5★4,072 rev
THREE PACKS of Vicks First Defence Nasal Spray 15ml
Vicks£20.034.7★37 rev
VIRALEZE Barrier Nasal Spray Helps Trap & Block Cold & Respiratory Viruses Clinically Proven Extra Layer of Protection - Travel-Friendly Spray for Crowds Planes & Trains (10ml / 80 Sprays)
VIRALEZE£8.194.4★237 rev
Nasofed Anti Viral Nasal Spray. Helps Protect from Viruses Colds & Flu. 4 Hours Protection with Each Application. Steroid Free. 1 x 10 ml
Nasofed£5.614.3★315 rev
Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml
Vicks£3.864.6★3,762 rev
Newest
by launch dateVIRALEZE Barrier Nasal Spray Helps Trap & Block Cold & Respiratory Viruses Clinically Proven Extra Layer of Protection - Travel-Friendly Spray for Crowds Planes & Trains (10ml / 80 Sprays)
VIRALEZE£8.19237 rev
Nasofed Anti Viral Nasal Spray. Helps Protect from Viruses Colds & Flu. 4 Hours Protection with Each Application. Steroid Free. 1 x 10 ml
Nasofed£5.61315 rev
THREE PACKS of Vicks First Defence Nasal Spray 15ml
Vicks£20.0337 rev
Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml
Vicks£3.863,762 rev
Vicks Nasal Spray For Blocked Nose First Defence Relief Of Cough Cold And Flu Like Symptoms Nose Spray Helps To Inactivate & Remove Cold Viruses Blocked Nose Relief Cold Virus Blocker 15 ml
Vicks£5.654,072 rev
Trending
90-day click momentumTHREE PACKS of Vicks First Defence Nasal Spray 15ml
Vicks£20.034.7★
VIRALEZE Barrier Nasal Spray Helps Trap & Block Cold & Respiratory Viruses Clinically Proven Extra Layer of Protection - Travel-Friendly Spray for Crowds Planes & Trains (10ml / 80 Sprays)
VIRALEZE£8.194.4★
Nasofed Anti Viral Nasal Spray. Helps Protect from Viruses Colds & Flu. 4 Hours Protection with Each Application. Steroid Free. 1 x 10 ml
Nasofed£5.614.3★
Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml
Vicks£3.864.6★
Vicks Nasal Spray For Blocked Nose First Defence Relief Of Cough Cold And Flu Like Symptoms Nose Spray Helps To Inactivate & Remove Cold Viruses Blocked Nose Relief Cold Virus Blocker 15 ml
Vicks£5.654.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“works at clearing my sinuses really well”
“Very effective”
“Excellent, really helps with keeping colds at bay, you need to use as soon as you feel a sniffle”
“Great value”
“Breath clear”
“Excellent product”
“I prefer Lemsip First Response or other first defence style sprays which dont sting as much”
“Very easy to use”
“His eyes were clear”
What buyers complain about
“Didnt work”
“It took a long time to unblock my nose and not even effectively., unfortunately”
“Broke after a couple of uses”
“I had a horrible reaction to it”
“My nose completely blocked”
“I just bought it doesnt smell like menthol is more like water it didnt help at all”
“Didn't get the usual nasal dryness during”
“After I had used for one day I ended up worse so I'll”
“I had a stuffy nose the following day”
“Need something stronger”
Common questions
- Is virus spray profitable to sell on Amazon United Kingdom?
- The niche generates £379K/yr across 5 tracked products. 90-day search growth is -59.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the virus spray niche?
- 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in virus spray?
- Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Durability. The return rate is 0.1%.
- What does it cost to enter the virus spray niche?
- Listings span £3.86–£20.03; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
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