Is virus spray profitable to sell on Amazon United Kingdom?

The niche generates £379K/yr across 5 tracked products. 90-day search growth is -59.6%. Flapen's verdict: Skip it (37/100).

How competitive is the virus spray niche?

3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in virus spray?

Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Durability. The return rate is 0.1%.

What does it cost to enter the virus spray niche?

Listings span £3.86–£20.03; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.

virus spray

Skip it

Soft demand (-59.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible25.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£379K

£379K/yr · 175K searches

Review moat

Okay1,684.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.86–£20.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.67

avg listing price — sweet spot $15–$100

Growth

Bad-59.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, virus spray is a £379K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

virus spray market data

Units sold / yr: 40K–50K; avg 10,000–12,500/product
Revenue / yr: £347K–£434K; units × avg price
Conversion rate: 25.0%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Vicks86%
VIRALEZE8%
Nasofed6%

Demand

Weekly Amazon search volume, last 15 weeks — -59.6% search growth over the last 90 days.

Open Trend

Top virus spray search terms

first defence nasal spray73K/yr -54.4%13.9% conv.
vicks first defence nasal spray40K/yr -54.6%13.1% conv.
first defence17K/yr -61.1%13.5% conv.
vicks first defence9K/yr -64.1%11.0% conv.
first defense nasal spray5K/yr -62.4%15.2% conv.
boots dual defence nasal spray4K/yr -39.1%1.3% conv.
viraleze antiviral nasal spray5K/yr -73.2%33.1% conv.
first defense3K/yr -62.6%12.9% conv.
antiviral nasal spray3K/yr -56.9%10.9% conv.
viraleze3K/yr -53.0%19.7% conv.

All search terms

Top virus spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vicks Nasal Spray For Blocked Nose First Defence Relief Of Cough Cold And Flu Like Symptoms Nose Spray Helps To Inactivate & Remove Cold Viruses Blocked Nose Relief Cold Virus Blocker 15 ml

Vicks£5.654.5★4,072 rev

THREE PACKS of Vicks First Defence Nasal Spray 15ml

Vicks£20.034.7★37 rev

VIRALEZE Barrier Nasal Spray Helps Trap & Block Cold & Respiratory Viruses Clinically Proven Extra Layer of Protection - Travel-Friendly Spray for Crowds Planes & Trains (10ml / 80 Sprays)

VIRALEZE£8.194.4★237 rev

Nasofed Anti Viral Nasal Spray. Helps Protect from Viruses Colds & Flu. 4 Hours Protection with Each Application. Steroid Free. 1 x 10 ml

Nasofed£5.614.3★315 rev

Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml

Vicks£3.864.6★3,762 rev

Newest

by launch date

VIRALEZE Barrier Nasal Spray Helps Trap & Block Cold & Respiratory Viruses Clinically Proven Extra Layer of Protection - Travel-Friendly Spray for Crowds Planes & Trains (10ml / 80 Sprays)

VIRALEZE£8.19237 rev

3y ago

Nasofed Anti Viral Nasal Spray. Helps Protect from Viruses Colds & Flu. 4 Hours Protection with Each Application. Steroid Free. 1 x 10 ml

Nasofed£5.61315 rev

4y ago

THREE PACKS of Vicks First Defence Nasal Spray 15ml

Vicks£20.0337 rev

10y ago

Vicks Nose Spray Sinex Soother Decongestant Nasal Spray For Blocked Nose Due To Cold Or Rhinitis With Aloe Vera Natural Eucalyptus Extract Blocked Nose Relief With A Menthol Scent 15 ml

Vicks£3.863,762 rev

16y ago

Vicks Nasal Spray For Blocked Nose First Defence Relief Of Cough Cold And Flu Like Symptoms Nose Spray Helps To Inactivate & Remove Cold Viruses Blocked Nose Relief Cold Virus Blocker 15 ml

Vicks£5.654,072 rev

19y ago

What buyers say about virus spray

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product16%

“As advertised”

Sinus Relief14%

“works at clearing my sinuses really well”

Efficiency13%

“Very effective”

Cold Relief12%

“Excellent, really helps with keeping colds at bay, you need to use as soon as you feel a sniffle”

Value For Money5%

“Great value”

Breathability5%

“Breath clear”

Quality-Overall5%

“Excellent product”

Spray/Flow4%

“I prefer Lemsip First Response or other first defence style sprays which dont sting as much”

Ease Of Use3%

“Very easy to use”

Visibility3%

“His eyes were clear”

What buyers complain about

Functionality-Overall15%

“Didnt work”

Sinus Relief12%

“It took a long time to unblock my nose and not even effectively., unfortunately”

Durability10%

“Broke after a couple of uses”

Allergies9%

“I had a horrible reaction to it”

Oral Hygiene6%

“My nose completely blocked”

Smell6%

“I just bought it doesnt smell like menthol is more like water it didnt help at all”

Moist/Dry6%

“Didn't get the usual nasal dryness during”

Pain Relief-Overall5%

“After I had used for one day I ended up worse so I'll”

Cough Relief4%

“I had a stuffy nose the following day”

Strength3%

“Need something stronger”

Common questions

Is virus spray profitable to sell on Amazon United Kingdom?: The niche generates £379K/yr across 5 tracked products. 90-day search growth is -59.6%. Flapen's verdict: Skip it (37/100).
How competitive is the virus spray niche?: 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in virus spray?: Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Durability. The return rate is 0.1%.
What does it cost to enter the virus spray niche?: Listings span £3.86–£20.03; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.