Vaseline Body Oil
prices mostly outside the sweet spot ($1.93–$14.68) — Vaseline Body Oil doesn't clear our bar today.
Flapen Score
Ranks 536 of 638 Baby Products niches · −9 vs the category median of 47
Is Vaseline Body Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vaseline Body Oil is a £340K/yr Amazon United Kingdom market (570K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Skip it — 38/100.
Vaseline Body Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.4% over the last 90 days and 8.2% of searches end in a purchase.
£340K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Vaseline Body Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 7,637
- Age
- 16y ago
Vaseline Total Moisture Cocoa Radiant Body Gel Oil - 6.8 oz - 2 pk
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 2,162
- Age
- 11y ago
Fewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size
- Price
- £14.68
- Rating
- 4.5/5
- Reviews
- 669
- Age
- 4y ago
Vaseline Intensive Care Cocoa Radiant Body Gel Oil 6.8 Ounce
- Price
- £6.74
- Rating
- 4.7/5
- Reviews
- 8,298
- Age
- 12y ago
Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 200ml | Nalas Baby
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
Trending
90-day click momentumFewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size
- Price
- £14.68
- Rating
- 4.5/5
- Reviews
- 669
- Age
- 4y ago
Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 400ml | Nalas Baby
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 7,637
- Age
- 16y ago
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago
Newest
by launch datePALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Sol Beauty Dry Body Oil Caramel Vanilla Scent with Brazil Nut Extract and Buriti Fruit Oil Helps Firm and Moisture Skin Vegan Friendly Light Moisturiser 45ml
- Price
- £6.65
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 1y ago
Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 200ml | Nalas Baby
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
Nalas Baby Nighttime Oil Vanilla Cloud | Award-winning |99% Natural | Paediatrician-approved | Shea Butter Cocoa Butter and Camomile | Vegan | 400ml | Nalas Baby
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago
Fewlby Kids Rain Suit Puddle Suit Boys Girls All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Monkey Rainwear 2-5 Years M Size
- Price
- £14.68
- Rating
- 4.5/5
- Reviews
- 669
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
76
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Vaseline72%
- Fewlby9%
- Nala's Baby9%
- AA Merchant3%
- Sol Beauty3%
- Aveeno3%
Vaseline Body Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.5×
Top Vaseline Body Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vaseline body oil232K/yr
- vanilla body oil82K/yr
- nalas baby vanilla cloud86K/yr
- vaseline cocoa radiant body oil35K/yr
- vaseline oil31K/yr
- nalas baby oil20K/yr
- body oil vanilla21K/yr
- body oil vaseline7K/yr
- nala baby oil6K/yr
- cocoa radiant body oil6K/yr
What reviews say buyers love and hate about Vaseline Body Oil
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Amazing scent”
“Perfect as moisturiser”
“Product is lovely”
“Buttery Soft”
“Great value”
What buyers complain about
56% of reviews“The scent is too strong”
“bit greasy”
“Leaks and no returns”
“perhaps not as dry as my skin”
“doesnt feel sticky either it absorbs really well”
Vaseline Body Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vaseline Body Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
