Vaseline Body Oil

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

8.2%

Market size, estimated

£340Ka year

Peak month

May2.5× the quietest month

Top search term

vaseline body oil232K searches a year

Listings sell for £7.29 on average, from £1.93 to £14.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.29 that is £11K to £15K a year per listing.

Average price

£7.29under the $15 to $100 sweet spot

Price range

£1.93–£14.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£11K–£15K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #53 within Health & Baby Care. It carries 2,694 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

8.1%

Average rank

#53in Health & Baby Care

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,694per listing

Listings tracked

10

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months