Vapour Bath
soft demand (-73.0% this quarter) — Vapour Bath doesn't clear our bar today.
Flapen Score
Ranks 617 of 638 Baby Products niches · −16 vs the category median of 47
Is Vapour Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vapour Bath is a £41K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Vapour Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -73.0% over the last 90 days and 14.2% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Vapour Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
- Price
- £5.45
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Snufflebabe Bath Bubble (250ml)
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 4y ago
VICKS Vapo Bath Bath Salt with Soothing Vapours Infused with Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated - 425g
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 3y ago
Olbas Bath - Natural Vapours for Easing Breathing - Relaxing & Soothing - Contains Pure Plant Oils - 250ml
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 3,224
- Age
- 16y ago
Trending
90-day click momentumSnufflebabe Bath Bubble (250ml)
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 4y ago
Olbas Bath - Natural Vapours for Easing Breathing - Relaxing & Soothing - Contains Pure Plant Oils - 250ml
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 3,224
- Age
- 16y ago
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 3y ago
Elysium Spa Muscle & Bath Soak With Menthol
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 3y ago
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
- Price
- £5.45
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Newest
by launch dateVICKS Vapo Bath Bath Salt with Soothing Vapours Infused with Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated - 425g
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
VICKS Vapo Shower - Shower Tablets With Soothing Vapors Infused With Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated Vapors - 5 Tablets
- Price
- £5.49
- Rating
- 4.1/5
- Reviews
- 233
- Age
- 9mo ago
Olbas Shower Gel 250ml - Refreshing Menthol Vapours for Easy Breathing - Contains Pure Plant Oils
- Price
- £2.97
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 10mo ago
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
- Price
- £5.45
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Olbas40%
- SNUFFLE BABE24%
- Vicks18%
- NUAGÉ15%
- ELYSIUM SPA3%
Vapour Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
Top Vapour Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olbas bath17K/yr
- vapour bath13K/yr
- vapour bath baby5K/yr
- olbas oil bath5K/yr
- baby vapour bath4K/yr
- menthol bath salts3K/yr
- vicks bath6K/yr
- vicks bath salts5K/yr
- vapour bath salts3K/yr
- vapour bath kids4K/yr
What reviews say buyers love and hate about Vapour Bath
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“smells great clean”
“Fabulous product”
“Very helpful therapy for blocked sinuses”
“Helpful for colds”
“Wonderful for breathing”
What buyers complain about
79% of reviews“Scent isn't strong enough”
“Not worth the money”
“Not fit for purpose”
“Not as strong as I thought slightly disappointed”
“Was disappointed the vic bath salts container was all broken”
Common Vapour Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
