vapour bath
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Review moat
Good753.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.16avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 69K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.97–£6.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vapour bath is a £41K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
vapour bath market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 5.5%
- Avg brand age
- 63 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Olbas40%
- SNUFFLE BABE24%
- Vicks18%
- NUAGÉ15%
- ELYSIUM SPA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
Top vapour bath search terms
- olbas bath17K/yr
- vapour bath13K/yr
- vapour bath baby5K/yr
- olbas oil bath5K/yr
- baby vapour bath4K/yr
- menthol bath salts3K/yr
- vicks bath6K/yr
- vicks bath salts5K/yr
- vapour bath salts3K/yr
- vapour bath kids4K/yr
Top vapour bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
Olbas£5.454.6★235 rev
Snufflebabe Bath Bubble (250ml)
SNUFFLE BABE£3.044.7★891 rev
VICKS Vapo Bath Bath Salt with Soothing Vapours Infused with Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated - 425g
Vicks£5.684.4★188 rev
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
NUAGÉ£2.634.5★327 rev
Olbas Bath - Natural Vapours for Easing Breathing - Relaxing & Soothing - Contains Pure Plant Oils - 250ml
Olbas£6.024.6★3,224 rev
Newest
by launch dateVICKS Vapo Bath Bath Salt with Soothing Vapours Infused with Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated - 425g
Vicks£5.68188 rev
VICKS Vapo Shower - Shower Tablets With Soothing Vapors Infused With Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated Vapors - 5 Tablets
Vicks£5.49233 rev
Olbas Shower Gel 250ml - Refreshing Menthol Vapours for Easy Breathing - Contains Pure Plant Oils
Olbas£2.97146 rev
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
Olbas£5.45235 rev
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
NUAGÉ£2.63327 rev
Trending
90-day click momentumSnufflebabe Bath Bubble (250ml)
SNUFFLE BABE£3.044.7★
Olbas Bath - Natural Vapours for Easing Breathing - Relaxing & Soothing - Contains Pure Plant Oils - 250ml
Olbas£6.024.6★
Nuage Vapour Bath Salts with Menthol and Eucalyptus Essential Oils - 450g Calming - Relaxing - Soothing
NUAGÉ£2.634.5★
Elysium Spa Muscle & Bath Soak With Menthol
ELYSIUM SPA£1.974.5★
Olbas Bath 400ml Aromatic Bath Soak for Relaxing Bath Time Comfort & Refreshing Vapours
Olbas£5.454.6★
What buyers say about vapour bath
What buyers praise and complain about, mined from review topics.What buyers love
“smells great clean”
“Fabulous product”
“Very helpful therapy for blocked sinuses”
“Helpful for colds”
“Wonderful for breathing”
“Great Value”
“As Described by seller”
“Feel clean”
“Great product careful when using”
“This is really amazing before bedtime”
What buyers complain about
“Scent isn't strong enough”
“Not worth the money”
“Not fit for purpose”
“Not as strong as I thought slightly disappointed”
“Was disappointed the vic bath salts container was all broken”
“Rubbish”
“Dissolve in less than 1 minute”
“Not what i expected”
“don't think helps you breath better”
“Uncomfortable icy feeling on skin”
Common questions
- Is vapour bath profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -73.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the vapour bath niche?
- 5 brands and 45 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vapour bath?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for vapour bath peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
- What does it cost to enter the vapour bath niche?
- Listings span £1.97–£6.02; the average listing price is £4.16 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.