Vapour Bath
FailDemand is soft, at -73.0% this quarter, so Vapour Bath is a Fail.
- Flapen Score
- 31 / 100Ranks 617 of 638 Baby Products niches · −16 vs the category median of 4731
- Market size
- £41K/yr69K searches / yr
- 90-day growth
- -73.0%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 45 sellers
Flapen Score
Vapour Bath against its category
The dotted line is the Baby Products average. Past it, Vapour Bath is stronger. Inside it, weaker.
Market
The Vapour Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vapour Bath 69K times last year and spent an estimated £41K. All 5 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -73.0%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £41Ka year
- Peak month
- January11.6× the quietest month
- Top search term
- olbas bath17K searches a year
02 · Price
A sale here is worth £4.16.
Listings sell for £4.16 on average, from £1.97 to £6.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.16 that is £3K to £4K a year per listing.
- Average price
- £4.16under the $15 to $100 sweet spot
- Price range
- £1.97–£6.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #49 within Health & Baby Care. It carries 753 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 5.5%
- Average rank
- #49in Health & Baby Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 753per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Vapour Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 140%
- Brand 224%
- Brand 318%
- Brand 415%
- Brand 53%
Demand
Vapour Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
Search terms
Top Vapour Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olbas bath17K/yr
- vapour bath13K/yr
- vapour bath baby5K/yr
- olbas oil bath5K/yr
- baby vapour bath4K/yr
- menthol bath salts3K/yr
- vicks bath6K/yr
- vicks bath salts5K/yr
- vapour bath salts3K/yr
- vapour bath kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Vapour Bath
We read the reviews and the return reasons for every product selling here.
“Scent isn't strong enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vapour Bath questions
Answered from the same tracked data.









