How competitive is the Vanilla Body Wash niche on Amazon United Kingdom?

8 brands and 130 sellers compete in Vanilla Body Wash on Amazon United Kingdom. The top 5 Vanilla Body Wash products take 58% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Vanilla Body Wash niche?

Vanilla Body Wash sells for £8.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.15–£19.17. The average incumbent carries 4,059 reviews — the moat a new listing must climb.

Vanilla Body Wash

brand-locked demand (top 5 brands take 94% of clicks) — Vanilla Body Wash doesn't clear our bar today.

Flapen Score

Skip it

Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47

This niche Category average · 638 niches

Is Vanilla Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vanilla Body Wash is a £190K/yr Amazon United Kingdom market (415K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Vanilla Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.6% over the last 90 days and 5.1% of searches end in a purchase.

£190K

revenue / yr

Units sold / yr20K

Search volume / yr+0.6%415K

Conversion rate5.1%

Avg price£8.92

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 130

Top-5 product click share58%

Open market6%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Vanilla Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

eos Shea Better Cashmere Vanilla Moisturizing and Nourishing Body Wash with pH-Balanced Cream Gel Formula Free from Parabens and Phthalates Sensitive Skin 400 ml

Price: £15.98
Rating: 4.7/5
Reviews: 9,371
Age: 1y ago

Dove Calming Caring Bath Bath Soak with moisturising cream shea butter & warm vanilla for an indulgent bubble bath 450 ml

Price: £2.15
Rating: 4.7/5
Reviews: 1,848
Age: 6y ago

by Amazon Vanilla & Coconut Shower Gel 2 x 500ml

Price: £2.40
Rating: 4.5/5
Reviews: 5,229
Age: 4y ago

Vanilla-icious Shimmer Shower Gel 500ml

Price: £5.49
Rating: 3.6/5
Reviews: 4
Age: 5mo ago

Dove Advanced Care Pampering Body Wash Body Cleanser shower gel with a shea butter & vanilla scent for instantly lotion-soft skin 6x 225 ml

Price: £9.76
Rating: 4.8/5
Reviews: 711
Age: 2y ago

Newest

by launch date

Vanilla-icious Shimmer Shower Gel 500ml

Price: £5.49
Rating: 3.6/5
Reviews: 4
Age: 5mo ago

Dulce de Vita Shimmer Shower Gel 500ml

Price: £5.06
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

eos Shea Better Cashmere Vanilla Moisturizing and Nourishing Body Wash with pH-Balanced Cream Gel Formula Free from Parabens and Phthalates Sensitive Skin 400 ml

Price: £15.98
Rating: 4.7/5
Reviews: 9,371
Age: 1y ago

eos Cashmere Body Wash - Pink Champagne Moisturising Shower Gel Creamy Gel Formula With Shea Butter 16 fl oz

Price: £16.72
Rating: 4.8/5
Reviews: 3,422
Age: 1y ago

eos Cashmere Body Wash - Fresh & Cosy Moisturising Shower Gel Creamy Gel Formula With Shea Butter 16 fl oz

Price: £19.17
Rating: 4.8/5
Reviews: 2,869
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

130

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

eos38%
Dove32%
by Amazon13%
Ciroa8%
Method3%
philosophy3%
Open — no brand owns it (2 brands, 4%)

Vanilla Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume415KCVR5.1%Products21Brands8Top 5 Brands94%OOS Rate0.9%Rating4.5★Reviews4,059Avg BSR#240

Top Vanilla Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eos body wash62K/yr +53.4%4.1% conv.
vanilla body wash116K/yr -19.4%3.2% conv.
ciroa32K/yr +21.9%0.6% conv.
dove vanilla42K/yr -19.7%1.7% conv.
vanilla shower gel27K/yr -9.3%4.0% conv.
amazon shower gel20K/yr +23.5%6.4% conv.
body wash vanilla15K/yr -6.9%5.2% conv.
dove vanilla body wash17K/yr -15.9%4.0% conv.
ciroa shower gel8K/yr +3.0%2.5% conv.
dove pampering body wash11K/yr -23.9%3.7% conv.

What reviews say buyers love and hate about Vanilla Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Smell43%

“Beautiful smell”

Value For Money10%

“Good for the price”

Soft Feel8%

“Nice and creamy”

Quality-Overall8%

“No complaints”

Moist/Dry6%

“super moisturising”

What buyers complain about

58% of reviews

Smell26%

“Smells awful”

Leak-Proof7%

“arrived leaking”

Value For Money6%

“Waste of money”

Motor Power6%

“PUMP defective”

Allergies4%

“Had a skin reaction”

Vanilla Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Motor Power

29%

2Smell

25%

3Leak-Proof

19%

4Product Condition

5Value For Money

Common Vanilla Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanilla Body Wash 41/100 on Amazon United Kingdom — Skip it. The niche generates £190K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.6% over the last 90 days.

Vanilla Body Wash buyers on Amazon United Kingdom complain most about Smell, Leak-Proof, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.