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Uv Steriliser

Fail

The top 5 brands take 96% of clicks, so Uv Steriliser is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£97K/yr67K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 155 sellers

Flapen Score

Uv Steriliser against its category

The dotted line is the Baby Products average. Past it, Uv Steriliser is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uv Steriliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uv Steriliser 67K times last year and spent an estimated £97K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
2.7%
Market size, estimated
£97Ka year
Peak month
September2.0× the quietest month
Top search term
uv steriliser40K searches a year

02 · Price

A sale here is worth £53.27.

Listings sell for £53.27 on average, from £14.05 to £89.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £53.27 that is £0 to £5K a year per listing.

Average price
£53.27inside the $15 to $100 sweet spot
Price range
£14.05–£89.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #46 within Nursing & Feeding. It carries 374 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
85%
Out of stock, average day
6.3%
Average rank
#46in Nursing & Feeding
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Uv Steriliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

155

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 227%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Uv Steriliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Uv Steriliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uv steriliser40K/yr
  • uv steriliser baby15K/yr
  • uv sterilizer8K/yr
  • uv bottle steriliser4K/yr

FAQ

Common Uv Steriliser questions

Answered from the same tracked data.