- Flapen Score
- 40 / 100Ranks 498 of 638 Baby Products niches · −7 vs the category median of 4740
- Market size
- £97K/yr67K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 155 sellers
Flapen Score
Uv Steriliser against its category
The dotted line is the Baby Products average. Past it, Uv Steriliser is stronger. Inside it, weaker.
Market
The Uv Steriliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Uv Steriliser 67K times last year and spent an estimated £97K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £97Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- uv steriliser40K searches a year
02 · Price
A sale here is worth £53.27.
Listings sell for £53.27 on average, from £14.05 to £89.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £53.27 that is £0 to £5K a year per listing.
- Average price
- £53.27inside the $15 to $100 sweet spot
- Price range
- £14.05–£89.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #46 within Nursing & Feeding. It carries 374 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 85%
- Out of stock, average day
- 6.3%
- Average rank
- #46in Nursing & Feeding
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Uv Steriliser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tommee Tippee Ultra UV Steriliser Dryer and Storage Black for Baby Bottles and Accessories Steam-Free to Kill Viruses^ and 99.9% of Harmful Bacteria
- Price
- £75.01
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 4y ago

Nuby UV Baby Bottle Steriliser - 3 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs (Grey)
- Price
- £53.16
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 5y ago

Tommee Tippee Ultra UV Steriliser Dryer and Storage White for Baby Bottles and Accessories Steam-Free to Kill Viruses^ and 99.9% of Harmful Bacteria
- Price
- £76.04
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 5y ago

Vital Baby UV Baby Bottle Steriliser & Dryer Electric Steriliser for Bottles Breast Pumps Soothers & Accessories No Water Steam or Chemicals 5 Minute Fast Cycle Kills 99.99% Germs Arctic White
- Price
- £87.97
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago

Vital Baby UV Steriliser for Baby Bottles & Accessories Kills 99.99% of Germs in 5 Mins Sterilises Dries & Stores No Water Steam or Chemicals Smoky Blue
- Price
- £84.30
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nuby RapidSterilise+ Portable UV Baby Steriliser Made for RapidBottle and RapidCool - 30 Uses per Charge | USB Charging | Auto Shut-Off | Kills 99.9% of Bacteria in 1 Minute (White)
- Price
- £21.44
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 5mo ago

Vital Baby UV Steriliser for Baby Bottles & Accessories Kills 99.99% of Germs in 5 Mins Sterilises Dries & Stores No Water Steam or Chemicals Smoky Blue
- Price
- £84.30
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago

UV Sterilizer Electric Steriliser with Timer All-in-One Sterilizer 2 Layers Large for Baby Bottles Soothers Baby Toys Salon Dentistry Large Capacity 8L Professional UV Sterilizer
- Price
- £40.70
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Nuby UV Dummy Steriliser - 1 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs | Portable
- Price
- £14.05
- Rating
- 3.9/5
- Reviews
- 682
- Age
- 5y ago

Vital Baby UV Baby Bottle Steriliser & Dryer Electric Steriliser for Bottles Breast Pumps Soothers & Accessories No Water Steam or Chemicals 5 Minute Fast Cycle Kills 99.99% Germs Arctic White
- Price
- £87.97
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 1y ago
Newest
by launch date
Nuby RapidSterilise+ Portable UV Baby Steriliser Made for RapidBottle and RapidCool - 30 Uses per Charge | USB Charging | Auto Shut-Off | Kills 99.9% of Bacteria in 1 Minute (White)
- Price
- £21.44
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 5mo ago

BooBoo Baby Pro UV Steriliser for Baby Bottles Dummies Toys and Everyday Accessories Fast 11-Minute Sterilisation Kills 99.9% of Harmful Bacteria 4-in-1 Large Capacity Electric Steriliser
- Price
- £59.81
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 11mo ago

UV Sterilizer Electric Steriliser with Timer All-in-One Sterilizer 2 Layers Large for Baby Bottles Soothers Baby Toys Salon Dentistry Large Capacity 8L Professional UV Sterilizer
- Price
- £40.70
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago

Nuby RapidSterilise Portable UV Steriliser Made for RapidCool - 70 Uses per Charge | Auto Shut-Off | Kills 99.9% of Bacteria (White)
- Price
- £14.33
- Rating
- 3.9/5
- Reviews
- 228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
155
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
2%
- Tommee Tippee45%
- Nuby27%
- Vital Baby17%
- BooBoo Baby4%
- Eznaobo4%
- Taitus3%
- Open — no brand owns it (1 brand, 2%)
Demand
Uv Steriliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Uv Steriliser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- uv steriliser40K/yr
- uv steriliser baby15K/yr
- uv sterilizer8K/yr
- uv bottle steriliser4K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uv Steriliser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









