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Tutti Bambini Cozee Mattress

Fail

The top 5 brands take 100% of clicks, so Tutti Bambini Cozee Mattress is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£70K/yr54K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
80%top-5 click share · 5 brands · 8 sellers

Flapen Score

Tutti Bambini Cozee Mattress against its category

The dotted line is the Baby Products average. Past it, Tutti Bambini Cozee Mattress is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tutti Bambini Cozee Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tutti Bambini Cozee Mattress 54K times last year and spent an estimated £70K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
4.5%
Market size, estimated
£70Ka year
Peak month
January1.9× the quietest month
Top search term
tutti bambini cozee mattress36K searches a year

02 · Price

A sale here is worth £28.83.

Listings sell for £28.83 on average, from £11.54 to £141.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £28.83 that is £3K to £7K a year per listing.

Average price
£28.83inside the $15 to $100 sweet spot
Price range
£11.54–£141.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #12 within Nursery. It carries 405 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
31%
Out of stock, average day
1.3%
Average rank
#12in Nursery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
405per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tutti Bambini Cozee Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 246%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Tutti Bambini Cozee Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Tutti Bambini Cozee Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tutti bambini cozee mattress36K/yr
  • tutti bambini mattress10K/yr
  • cozee bedside crib mattress5K/yr
  • tutti bambini next to me mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Tutti Bambini Cozee Mattress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Size-Overall”
0.5%of orders come back
“rather than fitted”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tutti Bambini Cozee Mattress questions

Answered from the same tracked data.