Tummy Time Water Mat

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

+36.5%

Conversion, latest week

6.8%

Market size, estimated

£113Ka year

Peak month

December2.2× the quietest month

Top search term

water mat36K searches a year

Listings sell for £8.75 on average, from £5.01 to £19.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.75 that is £7K to £9K a year per listing.

Average price

£8.75under the $15 to $100 sweet spot

Price range

£5.01–£19.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #37 within Activity & Entertainment. It carries 2,539 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#37in Activity & Entertainment

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,539per listing

Listings tracked

15

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months