Tummy Time Pillow
soft demand (-18.6% this quarter) — Tummy Time Pillow doesn't clear our bar today.
Flapen Score
Ranks 319 of 638 Baby Products niches · on the category median
Is Tummy Time Pillow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tummy Time Pillow is a £131K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Tummy Time Pillow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.6% over the last 90 days and 3.8% of searches end in a purchase.
£131K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Tummy Time Pillow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nuby Penguin Tummy Time Pillow For Babies Grey And White Plush Nursery Accessories 39 x 30 cm
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 3,112
- Age
- 6y ago
Nuby Animal Adventures Tummy Time Pillow Sensory Toys | Baby-Safe Mirror | Suitable from Birth Multicolour
- Price
- £9.63
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 3y ago
Mamas & Papas Tummy Time Roll Interactive Soft Baby Pillow with Integrated Rattle Wish Upon A Cloud
- Price
- £13.88
- Rating
- 4.8/5
- Reviews
- 1,035
- Age
- 8y ago
Baby Einstein Cal-a-Pillow Tummy Time Activity Pillow Multisensory Cal the Caterpillar Ages 0+ Months
- Price
- £18.38
- Rating
- 4.7/5
- Reviews
- 8,344
- Age
- 2y ago
Aolso Tummy Time Pillow Baby Tummy Time Toys Black and White High Contrast Pillow for Baby with Detachable Support Pillows & Mirror & Teethers Soft Plush Toys
- Price
- £8.56
- Rating
- 3.8/5
- Reviews
- 266
- Age
- 3y ago
Trending
90-day click momentum
Wxeadu Tummy Time Pillow Interactive Soft Baby Pillow with Detachable Sensory Toys for Baby Inflatable Design Montessori Sensory Pillow Infant Tummy Time Pillow for Baby Infants Newborn Gray
- Price
- £14.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Aolso Tummy Time Pillow Baby Tummy Time Toys Black and White High Contrast Pillow for Baby with Detachable Support Pillows & Mirror & Teethers Soft Plush Toys
- Price
- £8.56
- Rating
- 3.8/5
- Reviews
- 266
- Age
- 3y ago
MIIMER 4-in-1 Tummy Time Baby Mat & Seated Support Cushion Detachable Nursing Pillow with High Firm Large Area Removable and Machine Washable Slipcovers Baby Play Mat and Toys 0-24 Months
- Price
- £26.96
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago
Vicloon Tummy Time Pillow Baby Tummy Time Toys Black and White High Contrast Tummy Time Pillow for Baby with Detachable Support Pillow & Tummy Time Mirror & Teethers Soft Plush Toys Farm
- Price
- £8.68
- Rating
- 4.0/5
- Reviews
- 494
- Age
- 2y ago
Mamas & Papas Tummy Time Roll Interactive Soft Baby Pillow with Integrated Rattle Welcome to The World Grey
- Price
- £16.50
- Rating
- 4.8/5
- Reviews
- 1,035
- Age
- 2y ago
Newest
by launch dateWxeadu Tummy Time Pillow Interactive Soft Baby Pillow with Detachable Sensory Toys for Baby Inflatable Design Montessori Sensory Pillow Infant Tummy Time Pillow for Baby Infants Newborn Gray
- Price
- £14.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
MIIMER 4-in-1 Tummy Time Baby Mat & Seated Support Cushion Detachable Nursing Pillow with High Firm Large Area Removable and Machine Washable Slipcovers Baby Play Mat and Toys 0-24 Months
- Price
- £26.96
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago
RNPKZ Tummy Time Pillow for Babies Tummy Time Roll with Integrated Rattle & Squeaker Montessori Sensory Pillow Interactive Soft Baby Pillow Infant Tummy Time Pillow for Babies 0-12 Months
- Price
- £14.85
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
BOHEMIABY Bee Baby Tummy Time Pillow Toddler Sensory Toys Newborn Tummy Time Mirror with Removable Sunflower Mirror Butterflies Honey Pot Zipper Pockets Colorful Flowers for 0-24 Months Baby
- Price
- £15.76
- Rating
- 3.3/5
- Reviews
- 45
- Age
- 11mo ago
Tummy Time Pillow for Babies Inflatable Design Infant Tummy Time Pillow with Detachable Sensory Toys for Baby Infants Newborn Pink
- Price
- £11.20
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
32
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
19%
- Nuby39%
- Mamas & Papas18%
- Baby Einstein7%
- Vicloon6%
- Aolso6%
- Fisher-Price4%
Tummy Time Pillow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Tummy Time Pillow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tummy time pillow197K/yr
- tummy time roller9K/yr
- baby tummy time pillow11K/yr
- tummy time roll7K/yr
- tummy time pillow newborn4K/yr
- nuby tummy time pillow4K/yr
What reviews say buyers love and hate about Tummy Time Pillow
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“it keeps baby entertained for hours”
“The quality is exactly as described”
“Great price”
“Very cute and very easy to travel very soft too”
“this cushion creates more comfort for her”
What buyers complain about
69% of reviews“poor quality”
“Small”
“Flimsy”
“Doesnt look anything like the picture”
“It's waste of money”
Tummy Time Pillow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tummy Time Pillow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
