Tummy Time Mat
Tummy Time Mat shows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.
Flapen Score
Top 23% of 638 Baby Products niches · +7 vs the category median of 47
Is Tummy Time Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tummy Time Mat is a £52K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.
Tummy Time Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.1% over the last 90 days and 2.3% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 37 products
Top Tummy Time Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Infinno Inflatable Tummy Time Mat Premium Baby Water Play Mat for Infants and Toddlers Baby Toys for 3 to 24 Months Strengthen Your Babys Muscles Portable
- Price
- £8.87
- Rating
- 4.3/5
- Reviews
- 7,563
- Age
- 6y ago
Baby Play Mat Activity Gym Play Mat for Newborn with Hanging Toys Tummy Time Pillow and Comfy Baby Mats for Floor Play Playmats & Floor Gyms Toys for 0-36 Months Infants Newborn
- Price
- £26.28
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
Baby Einstein 4-in-1 Kickin Tunes Play Gym Tummy Time Baby Play Mat with Kick Piano Music & Language Discovery Sensory Toys Lights & Sounds for Newborns & Up
- Price
- £31.93
- Rating
- 4.5/5
- Reviews
- 27,509
- Age
- 7y ago
scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (150 x 200 cm Animals)
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 222
- Age
- 2y ago
Fortella Baby Play Gym & Activity Playmat Sensory Mat for Floor w Hanging Toys Mirror Support Pillow - Ideal for Newborn Tummy Time Infant Development Suitable for 0-3-6-9-12 Months (Sage)
- Price
- £42.54
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 1y ago
Trending
90-day click momentumscoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (150 x 200 cm Animals)
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 222
- Age
- 2y ago
scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (Forest & Hills 150x200x1cm)
- Price
- £19.05
- Rating
- 3.9/5
- Reviews
- 222
- Age
- 1y ago
Baby Play Mat Baby Play Gym Plush Play Mat with 6 Toys and Moon Pillow Foldable Detachable Zoo Design Baby Gym for Early Education Develop Motor&Cognition Suitable for Babies Aged 0-18 Months.
- Price
- £26.34
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 1y ago
Zonopy Dancing Jellyfish Baby Toy Crawling Jellyfish Tummy Time Toy Christmas Magic Dancing Music Crawling Toys for 3 4 5 6 7 8 Year Old Kids Boy Girl Birthday Gifts Interactive
- Price
- £9.60
- Rating
- 4.1/5
- Reviews
- 799
- Age
- 10mo ago
Baby Tummy time mat Tummy time Water mat Baby Toys 3-36 Months Fun Early Development Activity Play Center for Newborn Sea Word-Blue 70x50cm.
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
Newest
by launch dateZonopy Dancing Jellyfish Baby Toy Crawling Jellyfish Tummy Time Toy Christmas Magic Dancing Music Crawling Toys for 3 4 5 6 7 8 Year Old Kids Boy Girl Birthday Gifts Interactive
- Price
- £9.60
- Rating
- 4.1/5
- Reviews
- 799
- Age
- 10mo ago
Baby Tummy time mat Tummy time Water mat Baby Toys 3-36 Months Fun Early Development Activity Play Center for Newborn Sea Word Pink 70x50cm.
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 1y ago
Baby Tummy time mat Tummy time Water mat Baby Toys 3-36 Months Fun Early Development Activity Play Center for Newborn Sea Word-Blue 70x50cm.
- Price
- £6.78
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
URMYWO Tummy Time Toys Black and White Baby Sensory Toys with Mirror Teething Newborn Essentials Baby Toy Gift for 3+ Months Ideal for Playmat Crib Travel
- Price
- £10.62
- Rating
- 4.5/5
- Reviews
- 3,587
- Age
- 1y ago
Fortella Baby Play Gym & Activity Playmat Sensory Mat for Floor w Hanging Toys Mirror Support Pillow - Ideal for Newborn Tummy Time Infant Development Suitable for 0-3-6-9-12 Months (Sage)
- Price
- £42.54
- Rating
- 4.5/5
- Reviews
- 793
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 rising
Sellers
65
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
41%
Top 20: 82%
Open market
44%
- Infinno17%
- Baby Einstein9%
- scoosh8%
- GoldEnough8%
- ZHUYNXIR7%
- Fisher-Price7%
Tummy Time Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Tummy Time Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tummy time mat60K/yr
- baby tummy time mat24K/yr
- tummy time toy9K/yr
- timmy time toys7K/yr
- tummy time matt for baby6K/yr
What reviews say buyers love and hate about Tummy Time Mat
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good fun”
“The quality is exactly as described”
“Great value”
“Easy to use”
“Bright colours”
What buyers complain about
60% of reviews“Too small”
“Some of the hanging components not very good quality”
“very loud”
“I couldnt get rid of the plasticky smell”
“Price is also not justified”
Tummy Time Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tummy Time Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
