Tummy Time

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

2.7%

Market size, estimated

£68Ka year

Peak month

November2.4× the quietest month

Top search term

tummy time106K searches a year

Listings sell for £13.55 on average, from £3.71 to £42.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.55 that is £1K to £3K a year per listing.

Average price

£13.55under the $15 to $100 sweet spot

Price range

£3.71–£42.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #61 within Activity & Entertainment. It carries 4,547 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#61in Activity & Entertainment

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,547per listing

Listings tracked

42

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months