Is trunki profitable to sell on Amazon United Kingdom?

The niche generates £181K/yr across 45 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the trunki niche?

25 brands and 47 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in trunki?

Top complaints mined from reviews: Size-Overall, Durability, Handle Quality. The return rate is 1.4%.

What does it cost to enter the trunki niche?

Listings span £8.35–£279.42; the average listing price is £60.10 (sweet spot $15–$100). The average incumbent carries 4,039 reviews — the moat a new listing must climb.

trunki

Worth a look

Shows a sweet-spot price point ($60.10 avg), but weak search conversion (1.8%) keeps it on the watch list.

Avg price

Great£60.10

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Market size

Okay£181K

£181K/yr · 169K searches

Price range

Okay£8.35–£279.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,039.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, trunki is a £181K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

trunki market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £75K–£90K; units × avg price
Conversion rate: 1.8%
Avg BSR: #125
Page quality: 0%
Prime: 69%
Sponsored: 96%
Out of stock: 8.8%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

40%

Top 20: 82%

Open market

20%

Trunki50%
Aerolite9%
DIVCHI8%
Stokke8%
Minecraft3%
AODI2%

Top trunki search terms

trunki70K/yr +56.7%1.9% conv.
ride on suitcases for kids24K/yr +23.7%0.3% conv.
kids ride on suitcase14K/yr +6.7%0.3% conv.
ride on suitcase14K/yr +36.2%0.3% conv.
trunkies for kids8K/yr +121.3%1.8% conv.
trunki suitcase30K/yr -66.6%0.8% conv.
trunkie4K/yr +25.5%1.5% conv.
ride on suitcase for kids5K/yr -74.3%0.5% conv.

All search terms

Top trunki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trunki Childrens Ride-On Suitcase And Kids Hand Luggage | Great 3 Year Old Boy Gift : Frank Fire Engine (Red)

Trunki£30.994.7★19,752 rev

Trunki ToddlePak - Fuss Free Baby Walking Reins and Toddler Safety Harness Betsy Bear (Pink)

Trunki£12.084.6★5,637 rev

Trunki Childrens Ride-On Suitcase and Kids Hand Luggage | Ideal 3 Year Old Girl Gift : Trixie (Pink)

Trunki£31.974.7★19,752 rev

Trunki Childrens Ride-On Suitcase and Kids Hand Luggage | Ideal Toy Gift for 3 Year Old Boys : Terrance (Blue)

Trunki£31.624.7★19,752 rev

MiniMax 45x36x20cm 29L Kids Ride-On Suitcase - Easyjet Max Size Childrens Rolling Carry On Hand Cabin Luggage Suitcase 45x36x20 4 Wheels - Green Dinosaur

Aerolite£31.714.6★355 rev

Newest

by launch date

Bioworld Viggio Travel to Space Ride-On 18 Suitcase for Kids & Toddlers

Viggio£37.0012 rev

8mo ago

Dekko Kids Luggage Ride-On Suitcase 2-in-1 Travel Luggage for Toddlers & Children Carry-On Trolley with Spinner Wheels Shoulder Strap Waterproof Hard Shell 50kg Capacity (Blue)

Dekko£25.865 rev

9mo ago

Trunki BoostApak Car Booster Seat - R129 Certified High Back Booster Seat for Children 126150cm Folding Portable Travel Backpack - Graphite Grey

Trunki£53.752,801 rev

10mo ago

MiniMax 45x36x20cm 29L Kids Ride-On Suitcase - Easyjet Max Size Childrens Rolling Carry On Hand Cabin Luggage Suitcase 45x36x20 4 Wheels - Unicorn

Aerolite£32.53355 rev

1y ago

AIWEINY Suitcase Carry-on Luggage Spring-Summer Travel Airline Approved with TSA Lock 360 Wheel PC Hard Shell and Aluminum Frame Pressure-Resistant (Green 20)

AIWEINY£76.9410 rev

1y ago

What buyers say about trunki

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“so I think it'll fit my child's belongings comfortably”

Strength14%

“Good sturdy one”

Value For Money12%

“Not too expensive either”

Quality-Overall10%

“Good quality case”

Storage Capacity6%

“Doesn't take up too much space either”

Comfort-Overall5%

“Sturdy and comfortable”

Ease Of Use5%

“Nice and easy to use and take everywhere”

Advertised Vs Actual Product4%

“As described”

Locking Mechanism3%

“am very impressed that once seated in them the wriggly ones are locked in place”

Adjustability/Rotatability/Reclining3%

“Able to adjust easy enough”

What buyers complain about

Size-Overall12%

“The backpack itself isnt as big”

Durability11%

“it broke on first use”

Handle Quality10%

“unfortunately the top handle sharp broke on the 1st trip itself”

Value For Money10%

“feels expensive”

Strength10%

“Flimsy not very sturdy or solid”

Strap/String Quality7%

“Strap broke at airport”

Stiffness6%

“Its really stiff - I dont have long nails”

Quality-Overall6%

“Poor quality”

Wheel Quality3%

“Arrived with the wheels broken”

Ease Of Use3%

“please be aware the clasp is SO difficult to open”

Top return reasons

Size-Overall45%

Strap/String Quality5%

Weight Heavy4%

Age Suitability4%

Quality-Overall3%

Ease Of Use3%

Defective Material/Parts3%

Value For Money3%

Color3%

Functionality-Overall2%

Common questions

Is trunki profitable to sell on Amazon United Kingdom?: The niche generates £181K/yr across 45 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the trunki niche?: 25 brands and 47 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in trunki?: Top complaints mined from reviews: Size-Overall, Durability, Handle Quality. The return rate is 1.4%.
What does it cost to enter the trunki niche?: Listings span £8.35–£279.42; the average listing price is £60.10 (sweet spot $15–$100). The average incumbent carries 4,039 reviews — the moat a new listing must climb.