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Trunki

Maybe

Products sell for $60.10 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Trunki is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£181K/yr169K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
40%top-5 click share · 25 brands · 47 sellers

Flapen Score

Trunki against its category

The dotted line is the Baby Products average. Past it, Trunki is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trunki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trunki 169K times last year and spent an estimated £181K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
1.8%
Market size, estimated
£181Ka year
Top search term
trunki70K searches a year

02 · Price

A sale here is worth £60.10.

Listings sell for £60.10 on average, from £8.35 to £279.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £60.10 that is £0 to £6K a year per listing.

Average price
£60.10inside the $15 to $100 sweet spot
Price range
£8.35–£279.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #125 within Safety Equipment. It carries 4,039 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
69%
Out of stock, average day
8.8%
Average rank
#125in Safety Equipment
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,039per listing
Listings tracked
45

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Trunki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

47

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

40%

Top 20: 82%

Open market

20%

  • Brand 150%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 62%

Search terms

Top Trunki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trunki70K/yr
  • ride on suitcases for kids24K/yr
  • kids ride on suitcase14K/yr
  • ride on suitcase14K/yr
  • trunkies for kids8K/yr
  • trunki suitcase30K/yr
  • trunkie4K/yr
  • ride on suitcase for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Trunki

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
1.4%of orders come back
“The backpack itself isnt as big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Trunki questions

Answered from the same tracked data.