Is travel wipes profitable to sell on Amazon United Kingdom?

The niche generates £169K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the travel wipes niche?

12 brands and 86 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in travel wipes?

Top complaints mined from reviews: Value For Money, Hard Feel, Size-Overall. The return rate is 0.1%.

When does demand for travel wipes peak?

Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the travel wipes niche?

Listings span £0.91–£18.31; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.

travel wipes

Worth a look

Shows low returns (0.1%), but pricing outside the sweet spot ($6.23 avg) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+31.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,651.32

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£169K

£169K/yr · 258K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£0.91–£18.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.23

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, travel wipes is a £169K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

travel wipes market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £187K–£249K; units × avg price
Conversion rate: 10.5%
Avg BSR: #60
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

The Cheeky Panda29%
Wet Ones26%
DORAHONEY21%
WaterWipes7%
Clinell6%
Aqua Wipes2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top travel wipes search terms

travel wipes41K/yr +30.0%7.2% conv.
wet ones40K/yr +33.5%8.5% conv.
mini wipes20K/yr +23.0%3.5% conv.
cheeky panda wipes18K/yr +19.4%19.6% conv.
hand wipes pocket size17K/yr +31.5%10.0% conv.
wet wipes travel15K/yr +62.6%9.5% conv.
travel wet wipes14K/yr +42.3%8.8% conv.
mini wet wipes13K/yr +19.7%6.1% conv.
pocket wipes10K/yr +34.4%6.2% conv.
wet ones antibacterial hand wipes13K/yr +14.9%10.1% conv.

All search terms

Top travel wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Cheeky Panda Bamboo Hand Wipes | 12 Travel Wipes | 100% Plastic Free and Biodegradable Wet Wipes

The Cheeky Panda£1.074.7★2,159 rev

Wet Ones Be Fresh Plastic Free Antibacterial Pocket Size Hand Wipes - 144 wipes 12 packs x 12 wipes

Wet Ones£8.844.8★1,572 rev

Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)

DORAHONEY£6.974.7★280 rev

WaterWipes Sensitive+ On The Go Wipes 100 Count (10 Packs) 3-In-1 Cleans Cares Protects 99.9% Water Unscented Wet Wipes

WaterWipes£10.014.7★569 rev

Dorahoney Mini Wet Wipes Travel Size Sensitive Fragrance Free Travel Wipes 99% Water Unscented & Hypoallergenic Hand and Face Wipes for Adults Kids & Baby Care 8 Pack Total 48 Wipes

DORAHONEY£5.994.6★290 rev

Newest

by launch date

Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)

DORAHONEY£6.73107 rev

6mo ago

CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)

CareBee£4.9355 rev

7mo ago

Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)

DORAHONEY£7.03146 rev

8mo ago

Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)

DORAHONEY£7.5581 rev

8mo ago

Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)

DORAHONEY£6.97280 rev

10mo ago

What buyers say about travel wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning13%

“clean up great”

Size-Overall12%

“They fit well in my hand bag and my clutches”

Ease Of Use11%

“Easy to use”

Quality-Overall10%

“A brilliant brand with great values”

Value For Money7%

“Good price”

Smell7%

“entirely fragrance free”

Moist/Dry5%

“Soft and moist”

Soft Feel4%

“Soft”

Cleansing4%

“good for personal cleaning too”

Advertised Vs Actual Product3%

“Just as advertised”

What buyers complain about

Value For Money9%

“expensive”

Hard Feel8%

“absolutely not soft as other brands”

Size-Overall6%

“All packs are thus quite small”

Smell6%

“They have no real scent”

Moist/Dry4%

“Quite dry, not moist for very long like usual wipes do”

Thickness4%

“The wipes are thin”

Ease Of Use2%

“Hard to separate”

Ease Of Cleaning2%

“These are dreadful wipes pull one out”

Adhesion/Stickiness2%

“I hate having sticky fingers”

Strength2%

“The new 1 doesnt seem as sturdy as my old 1”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Quality-Overall5%

Value For Money5%

Certifications5%