Travel Wipes
Travel Wipes shows low returns (0.1%), but pricing outside the sweet spot ($6.23 avg) keeps it on the watch list.
Flapen Score
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Is Travel Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Wipes is a £169K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.
Travel Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +31.2% over the last 90 days and 10.5% of searches end in a purchase.
£169K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Travel Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Cheeky Panda Bamboo Hand Wipes | 12 Travel Wipes | 100% Plastic Free and Biodegradable Wet Wipes
- Price
- £1.07
- Rating
- 4.7/5
- Reviews
- 2,159
- Age
- 6y ago
Wet Ones Be Fresh Plastic Free Antibacterial Pocket Size Hand Wipes - 144 wipes 12 packs x 12 wipes
- Price
- £8.84
- Rating
- 4.8/5
- Reviews
- 1,572
- Age
- 5y ago
Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)
- Price
- £6.97
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 10mo ago
WaterWipes Sensitive+ On The Go Wipes 100 Count (10 Packs) 3-In-1 Cleans Cares Protects 99.9% Water Unscented Wet Wipes
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 1y ago
Dorahoney Mini Wet Wipes Travel Size Sensitive Fragrance Free Travel Wipes 99% Water Unscented & Hypoallergenic Hand and Face Wipes for Adults Kids & Baby Care 8 Pack Total 48 Wipes
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 1y ago
Trending
90-day click momentum
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago
Dorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago
Clinell Antimicrobial Hand Wipes - Sanitising for Cleaning & Disinfecting Travel-Friendly - Dermatologically Tested Kills 99.99% of Bacteria & Viruses - Pack of 30 Blue
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 3y ago
Newest
by launch dateDorahoney Mini Antibacterial Wet Wipes Travel Size Pocket Hand Wipes Alcohol Free Hypoallergenic for Adults & Kids Travel Essentials Small Pack Multipurpose Cleaning Wipes 8 Pack (48 Wipes Total)
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6mo ago
CareBee Plastic-Free Antibacterial Surface Wipes | Plant-Based Biodegradable FSC Certified Vegan | Lemon-Scented Surface Cleaning Wipes (Pack of 6)
- Price
- £4.93
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 7mo ago
Dorahoney Travel Wet Wipes Mini with Aloe Vera Sensitive Pocket Size Wipes 99% Water Unscented Hypoallergenic for Adults Kids and Baby Care Small Pack Hand & Face Wipes 8 Pack (48 Wipes Total)
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8mo ago
Dorahoney 100% Cotton Travel Wet Wipes 99% Water Unscented Hypoallergenic Mini Wet Wipes for Adults Kids and Baby Care Pocket Wipes Travel Essentials for Sensitive Skin 8 Pack (56 Wipes Total)
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 8mo ago
Dorahoney Mini Flushable Wet Wipes Travel Size 99% Water Unscented & Hypoallergenic for Adults Kids and Baby Care with Sensitive Skin Pocket-Sized Travel Essentials Wipes 8 Pack (48 Wipes Total)
- Price
- £6.97
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
86
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
9%
- The Cheeky Panda29%
- Wet Ones26%
- DORAHONEY21%
- WaterWipes7%
- Clinell6%
- Aqua Wipes2%
- Open — no brand owns it (6 brands, 9%)
Travel Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 2.1×
Top Travel Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- travel wipes41K/yr
- wet ones40K/yr
- mini wipes20K/yr
- cheeky panda wipes18K/yr
- hand wipes pocket size17K/yr
- wet wipes travel15K/yr
- travel wet wipes14K/yr
- mini wet wipes13K/yr
- pocket wipes10K/yr
- wet ones antibacterial hand wipes13K/yr
What reviews say buyers love and hate about Travel Wipes
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“clean up great”
“They fit well in my hand bag and my clutches”
“Easy to use”
“A brilliant brand with great values”
“Good price”
What buyers complain about
45% of reviews“expensive”
“absolutely not soft as other brands”
“All packs are thus quite small”
“They have no real scent”
“Quite dry, not moist for very long like usual wipes do”
Travel Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
