Travel Wipes
MaybeAn estimated 0.1% of orders come back. But products sell for $6.23 on average, outside the sweet spot, so Travel Wipes is a Maybe.
- Flapen Score
- 52 / 100Top 30% of 638 Baby Products niches · +5 vs the category median of 4752
- Market size
- £169K/yr258K searches / yr
- 90-day growth
- +31.2%search demand this quarter
- Competition
- 44%top-5 click share · 12 brands · 86 sellers
Flapen Score
Travel Wipes against its category
The dotted line is the Baby Products average. Past it, Travel Wipes is stronger. Inside it, weaker.
Market
The Travel Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Wipes 258K times last year and spent an estimated £169K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- +31.2%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £169Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- travel wipes41K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £0.91 to £18.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £0.91–£18.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Health & Baby Care. It carries 1,651 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Health & Baby Care
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,651per listing
- Listings tracked
- 34
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Travel Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
86
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
9%
- Brand 129%
- Brand 226%
- Brand 321%
- Brand 47%
- Brand 56%
- Brand 62%
- Open — no brand owns it (6 brands, 9%)
Demand
Travel Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Travel Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel wipes41K/yr
- wet ones40K/yr
- mini wipes20K/yr
- cheeky panda wipes18K/yr
- hand wipes pocket size17K/yr
- wet wipes travel15K/yr
- travel wet wipes14K/yr
- mini wet wipes13K/yr
- pocket wipes10K/yr
- wet ones antibacterial hand wipes13K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Wipes
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Wipes questions
Answered from the same tracked data.









