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Travel Wipes

Maybe

An estimated 0.1% of orders come back. But products sell for $6.23 on average, outside the sweet spot, so Travel Wipes is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 638 Baby Products niches · +5 vs the category median of 47
Market size
£169K/yr258K searches / yr
90-day growth
+31.2%search demand this quarter
Competition
44%top-5 click share · 12 brands · 86 sellers

Flapen Score

Travel Wipes against its category

The dotted line is the Baby Products average. Past it, Travel Wipes is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Wipes 258K times last year and spent an estimated £169K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+31.2%
Conversion, latest week
10.5%
Market size, estimated
£169Ka year
Peak month
June2.1× the quietest month
Top search term
travel wipes41K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £0.91 to £18.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.23 that is £5K to £6K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£0.91–£18.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Health & Baby Care. It carries 1,651 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#60in Health & Baby Care
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,651per listing
Listings tracked
34

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Travel Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

86

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

9%

  • Brand 129%
  • Brand 226%
  • Brand 321%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Travel Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Travel Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel wipes41K/yr
  • wet ones40K/yr
  • mini wipes20K/yr
  • cheeky panda wipes18K/yr
  • hand wipes pocket size17K/yr
  • wet wipes travel15K/yr
  • travel wet wipes14K/yr
  • mini wet wipes13K/yr
  • pocket wipes10K/yr
  • wet ones antibacterial hand wipes13K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Wipes

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Cleaning”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Wipes questions

Answered from the same tracked data.