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Travel Cot Sheets

Fail

Prices span $4.70–$14.71, mostly outside the sweet spot, so Travel Cot Sheets is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£98K/yr144K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
58%top-5 click share · 10 brands · 15 sellers

Flapen Score

Travel Cot Sheets against its category

The dotted line is the Baby Products average. Past it, Travel Cot Sheets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Cot Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Cot Sheets 144K times last year and spent an estimated £98K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
7.0%
Market size, estimated
£98Ka year
Peak month
August1.7× the quietest month
Top search term
travel cot sheets70K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £4.70 to £14.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.81 that is £2K to £5K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£4.70–£14.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #31 within Nursery. It carries 1,551 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#31in Nursery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,551per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Travel Cot Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

12%

  • Brand 124%
  • Brand 222%
  • Brand 317%
  • Brand 413%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Travel Cot Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Travel Cot Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel cot sheets70K/yr
  • travel cot sheet22K/yr
  • travel cot sheets 95x65 fitted16K/yr
  • travel cot sheets 100 x 709K/yr
  • travel cot fitted sheet8K/yr
  • travel cot fitted sheet 95 x 655K/yr
  • joie travel cot sheets4K/yr
  • travel cot sheets 95x655K/yr
  • travel cot mattress sheet5K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Cot Sheets

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Cot Sheets questions

Answered from the same tracked data.