Is travel cot mattress 120 x 60 profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the travel cot mattress 120 x 60 niche?

15 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in travel cot mattress 120 x 60?

Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.

When does demand for travel cot mattress 120 x 60 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the travel cot mattress 120 x 60 niche?

Listings span £9.96–£30.88; the average listing price is £18.56 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.

travel cot mattress 120 x 60

Worth a look

Shows a sweet-spot price point ($18.56 avg), but a small market ($72K/yr) keeps it on the watch list.

Avg price

Great£18.56

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Price range

Great£9.96–£30.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,628.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£72K

£72K/yr · 55K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, travel cot mattress 120 x 60 is a £72K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

travel cot mattress 120 x 60 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £56K–£74K; units × avg price
Conversion rate: 7.2%
Avg BSR: #39
Page quality: 0%
Prime: 50%
Sponsored: 85%
Out of stock: 7.7%
Avg brand age: 56 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

23%

Feature Home18%
Mother Nurture17%
HANSON AND LANGFORD16%
SPRINGSPIRIT14%
Yoofoss7%
hauck6%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +13.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top travel cot mattress 120 x 60 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Baby Travel Cot Foam/Mattress - Waterproof Cover | Extra Thick Quilted | Fits Most Graco/M&P Toddler Cots Breathable | Anti Allergenic (120 x 60 x 7.5 cm)

HANSON AND LANGFORD£19.794.5★102 rev

Waterproof Travel Cot Mattress 60x120cm Trifold Style Portable Toddler Cot Mattress Baby Foam Sleeping Mat Fits For Hauck Dream N Play(120x60cm) BabyDan Extra Large Travel Cot

SPRINGSPIRIT£30.884.3★100 rev

Feature Home New New Cot Bed Mattress 120 x 60 x 5 cm Travel Compatible with Mothercare & Other Main Brand Cots Hypoallergenic Removable Cover UK Fire Safe

Feature Home£17.184.6★319 rev

Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White

Yoofoss£10.134.7★7,637 rev

iSTYLE MODE BETTER HOME CHOICE Baby Toddler Cot Bed Fully Breathable Foam Mattress & Waterproof Cover (120 x 60 x 5) White

iSTYLE MODE BETTER HOME CHOICE£17.604.4★4,366 rev

Newest

by launch date

Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White

Yoofoss£10.137,637 rev

10mo ago

A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)

A ATH COLLECTION£9.9841 rev

10mo ago

A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)

A ATH COLLECTION£9.9641 rev

11mo ago

Royale Linens Cot Bed Mattress Extra Thick Nursery Foam - Hypoallergenic Easy Clean Eco-Friendly Reversible Baby Cot Mattress for Baby & Toddlers Firm & Supportive White (84 x 36 x 5 cm)

Royale Linens£10.0932 rev

11mo ago

Soodie&Zuzus Premium Baby Travel Cot Mattress with 100% Quilted Microfiber Cover Breathable Hypoallergenic Waterproof & Washable (93 x 64 x 6 cm)

Soodie&Zuzu's£20.072 rev

1y ago

What buyers say about travel cot mattress 120 x 60

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality with washable zip cover”

Size-Overall19%

“Fits perfectly”

Comfort-Overall11%

“extremely comfortable”

Value For Money9%

“Its a reasonable price”

Thickness6%

“Nice travel cot mattress not too thick”

Soft Feel5%

“Quite soft”

Foam4%

“Nice mattress”

Ease Of Use3%

“Easy to use”

Portability3%

“being foldable is easy to pack for travel”

Absorbency2%

“great absorbency”

What buyers complain about

Thickness19%

“was a couple of cms thick”

Size-Overall14%

“Not fitting cot”

Advertised Vs Actual Product8%

“Misleading picture”

Quality-Overall8%

“Pretty poor quality, very flimsy”

Durability6%

“doesn't last as well as expected”

Cushion4%

“needed more padding”

Smell3%

“even my child smelled like the chemicals”

Water Resistance3%

“Its also not waterproof as advertised”

Strength2%

“Not as firm as i expected though”

Soft Feel2%

“Mattress is way too soft”

Top return reasons

Size-Overall64%

Thin9%

Thickness4%

Quality-Overall4%

Advertised Vs Actual Product3%

Material Quality2%

Comfort-Overall2%

Noise Level1%

Hard Feel1%

Soft Feel1%

Common questions

Is travel cot mattress 120 x 60 profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the travel cot mattress 120 x 60 niche?: 15 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in travel cot mattress 120 x 60?: Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
When does demand for travel cot mattress 120 x 60 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the travel cot mattress 120 x 60 niche?: Listings span £9.96–£30.88; the average listing price is £18.56 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.