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Travel Cot Mattress 120 X 60

Travel Cot Mattress 120 X 60 shows a sweet-spot price point ($18.56 avg), but a small market ($72K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 26% of 638 Baby Products niches · +6 vs the category median of 47

Market size 18Growth 42Conversion 76Competition 49Returns 81Price range 76Avg price 84Brand share 57Review moat 39Quality gap 50
This niche Category average · 638 niches

Is Travel Cot Mattress 120 X 60 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Cot Mattress 120 X 60 is a £72K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.

Travel Cot Mattress 120 X 60: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.2% over the last 90 days and 7.2% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr4K
Search volume / yr+13.2%55K
Conversion rate7.2%
Avg price£18.56

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 23
Top-5 product click share56%
Open market29%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews2,629

Top Travel Cot Mattress 120 X 60 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

23%

  • Feature Home18%
  • Mother Nurture17%
  • HANSON AND LANGFORD16%
  • SPRINGSPIRIT14%
  • Yoofoss7%
  • hauck6%

Travel Cot Mattress 120 X 60 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR7.2%Products20Brands15Top 5 Brands71%OOS Rate7.7%Rating4.5★Reviews2,629Avg BSR#39
2K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Travel Cot Mattress 120 X 60

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall20%

Good quality with washable zip cover

Size-Overall19%

Fits perfectly

Comfort-Overall11%

extremely comfortable

Value For Money9%

Its a reasonable price

Thickness6%

Nice travel cot mattress not too thick

What buyers complain about

69% of reviews
Thickness19%

was a couple of cms thick

Size-Overall14%

Not fitting cot

Advertised Vs Actual Product8%

Misleading picture

Quality-Overall8%

Pretty poor quality, very flimsy

Durability6%

doesn't last as well as expected

Travel Cot Mattress 120 X 60 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Thin
9%
3Thickness
4%
4Quality-Overall
4%
5Advertised Vs Actual Product
3%

Common Travel Cot Mattress 120 X 60 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Cot Mattress 120 X 60 53/100 on Amazon United Kingdom — Worth a look. The niche generates £72K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +13.2% over the last 90 days.
Search demand for Travel Cot Mattress 120 X 60 on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.