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Travel Cot Mattress

Travel Cot Mattress shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 14% of 638 Baby Products niches · +10 vs the category median of 47

Market size 50Growth 39Conversion 60Competition 43Returns 91Price range 69Avg price 81Brand share 68Review moat 43Quality gap 57
This niche Category average · 638 niches

Is Travel Cot Mattress profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Cot Mattress is a £274K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Travel Cot Mattress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.3% over the last 90 days and 5.2% of searches end in a purchase.

£274K

revenue / yr

Units sold / yr15K
Search volume / yr+11.3%302K
Conversion rate5.2%
Avg price£17.42

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 24
Top-5 product click share59%
Open market36%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews2,247

Top Travel Cot Mattress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£27K£41K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

28%

  • Feature Home17%
  • Mother Nurture16%
  • TOP STYLE COLLECTION14%
  • SPRINGSPIRIT9%
  • A ATH COLLECTION8%
  • iSTYLE MODE BETTER HOME CHOICE8%

Travel Cot Mattress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume302KCVR5.2%Products25Brands18Top 5 Brands64%OOS Rate0.9%Rating4.4★Reviews2,247Avg BSR#24
9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Travel Cot Mattress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel cot mattress199K/yr
  • travel cot mattress 95 x 6526K/yr
  • red kite travel cot mattress18K/yr
  • mattress for travel cot13K/yr
  • foldable travel cot mattress9K/yr
  • mattresses for travel cot7K/yr
  • graco travel cot mattress6K/yr
  • cuggl travel cot mattress5K/yr
  • travel cot matress4K/yr
  • joie travel cot mattress4K/yr

What reviews say buyers love and hate about Travel Cot Mattress

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall20%

Good quality, nice and thick

Size-Overall17%

Fits perfectly

Comfort-Overall11%

So comfy

Soft Feel8%

soft to touch

Value For Money7%

value for money

What buyers complain about

69% of reviews
Size-Overall27%

size i ordered was not right had to returned it for refund

Thickness9%

Not as thick as advertised

Smell7%

Horrendous chemical and damp smell coming from mattress tried to take cover off to see if it could be washed

Quality-Overall7%

Not the best

Cushion4%

needed more padding

Travel Cot Mattress return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Material Quality
4%
3Quality-Overall
3%
4Thin
2%
5Advertised Vs Actual Product
2%

Common Travel Cot Mattress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Cot Mattress 57/100 on Amazon United Kingdom — Worth a look. The niche generates £274K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.
Search demand for Travel Cot Mattress on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.