Is travel cot mattress profitable to sell on Amazon United Kingdom?

The niche generates £274K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the travel cot mattress niche?

18 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in travel cot mattress?

Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.2%.

When does demand for travel cot mattress peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the travel cot mattress niche?

Listings span £7.82–£30.88; the average listing price is £17.42 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.

travel cot mattress

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£17.42

avg listing price — sweet spot $15–$100

Price range

Good£7.82–£30.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£274K

£274K/yr · 302K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,246.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, travel cot mattress is a £274K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

travel cot mattress market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £218K–£261K; units × avg price
Conversion rate: 5.2%
Avg BSR: #24
Page quality: 0%
Prime: 52%
Sponsored: 96%
Out of stock: 0.9%
Avg brand age: 48 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

28%

Feature Home17%
Mother Nurture16%
TOP STYLE COLLECTION14%
SPRINGSPIRIT9%
A ATH COLLECTION8%
iSTYLE MODE BETTER HOME CHOICE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top travel cot mattress search terms

travel cot mattress199K/yr +9.4%3.4% conv.
travel cot mattress 95 x 6526K/yr +7.3%8.5% conv.
red kite travel cot mattress18K/yr +21.7%5.3% conv.
mattress for travel cot13K/yr +5.6%3.4% conv.
foldable travel cot mattress9K/yr +31.2%1.8% conv.
mattresses for travel cot7K/yr +39.3%1.8% conv.
graco travel cot mattress6K/yr -2.4%3.4% conv.
cuggl travel cot mattress5K/yr +29.0%2.9% conv.
travel cot matress4K/yr +35.5%3.4% conv.
joie travel cot mattress4K/yr +15.0%1.8% conv.

All search terms

Top travel cot mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feature Home New Baby Travel Cot Bed Mattress Quilted Breathable - For Graco Redkite And Mamas & Papas 95 x 65 x 5 cm Poly Cotton Quilted Cover Nursery Mattress for Cots

Feature Home£15.014.6★792 rev

Mother Nurture Classic Eco Fibre Travel Cot Mattress (95 x 65cm x 7.5cm) Hypoallergenic Breathable Mattress For Comfy Nights Sleep Reversible Removable Cover BSI Tested Baby Travel Cot Mattress

Mother Nurture£22.784.6★12,488 rev

New Quilted Thick Travel Cot Mattress for Baby Compatible fit Red Kite Graco Mamas & Papas 95 x 65 x 5 cm Breathable and Removable Polypropylene cover Nursery Cot Mattress

TOP STYLE COLLECTION£15.904.4★219 rev

iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)

iSTYLE MODE BETTER HOME CHOICE£13.854.5★67 rev

SPRINGSPIRIT Trifold Travel Cot Mattress Topper 95 x 65cm Waterproof Breathable Soft Portable Folding Playard Travel Mattress Baby Foam Playpen Mattress with Removable Zippered Cover

SPRINGSPIRIT£29.554.4★208 rev

Newest

by launch date

iSTYLE MODE BETTER HOME CHOICE Breathable Baby Toddler Travel Cot Bed Mattress - Extra Thick Super Soft Anti Allergy Waterproof With Removable Quilted Washable Cover (95 x 65 x 5 cm)

iSTYLE MODE BETTER HOME CHOICE£13.8567 rev

6mo ago

Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White

Yoofoss£10.137,637 rev

10mo ago

A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (89X38X5cm)

A ATH COLLECTION£9.9841 rev

10mo ago

A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (84X37X5cm)

A ATH COLLECTION£9.9641 rev

11mo ago

A ATH COLLECTION Baby Travel Cot Bed Mattress Extra Thick Non-Allergenic and Breathable for Babies and Toddlers Cot Bed Mattress Zipped Cover (90X40X5cm)

A ATH COLLECTION£10.0341 rev

11mo ago

What buyers say about travel cot mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality, nice and thick”

Size-Overall17%

“Fits perfectly”

Comfort-Overall11%

“So comfy”

Soft Feel8%

“soft to touch”

Value For Money7%

“value for money”

Thickness5%

“Great mattress good thickness for comfort”

Advertised Vs Actual Product3%

“As shown, and very nice feel”

Foam3%

“Really good cot mattress”

Washability2%

“wash really well”

Color2%

“Love the colours”

What buyers complain about

Size-Overall27%

“size i ordered was not right had to returned it for refund”

Thickness9%

“Not as thick as advertised”

Smell7%

“Horrendous chemical and damp smell coming from mattress tried to take cover off to see if it could be washed”

Quality-Overall7%

“Not the best”

Cushion4%

“needed more padding”

Ease Of Use3%

“was unfortunately unable to use it”

Water Resistance3%

“Its also not waterproof as advertised”

Flatness3%

“a bit too flat”

Soft Feel3%

“It is much too soft”

Material Quality3%

“Not 100% cotton”

Top return reasons

Size-Overall76%

Material Quality4%

Quality-Overall3%

Thin2%

Advertised Vs Actual Product2%

Thickness1%

Compatibility-Overall1%

Cushion1%

Comfort-Overall1%

Soft Feel1%

Common questions

Is travel cot mattress profitable to sell on Amazon United Kingdom?: The niche generates £274K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the travel cot mattress niche?: 18 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in travel cot mattress?: Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.2%.
When does demand for travel cot mattress peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the travel cot mattress niche?: Listings span £7.82–£30.88; the average listing price is £17.42 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.