Travel Changing Mats
FailPrices span $3.73–$17.22, mostly outside the sweet spot, so Travel Changing Mats is a Fail.
- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £155K/yr467K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 25 sellers
Flapen Score
Travel Changing Mats against its category
The dotted line is the Baby Products average. Past it, Travel Changing Mats is stronger. Inside it, weaker.
Market
The Travel Changing Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Changing Mats 467K times last year and spent an estimated £155K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £155Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- travel changing mat135K searches a year
02 · Price
A sale here is worth £8.67.
Listings sell for £8.67 on average, from £3.73 to £17.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.67 that is £2K to £4K a year per listing.
- Average price
- £8.67under the $15 to $100 sweet spot
- Price range
- £3.73–£17.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #14 within Nappy Changing. It carries 1,074 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 2.0%
- Average rank
- #14in Nappy Changing
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,074per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Travel Changing Mats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lekebaby Portable Nappy Changing Mat Travel Baby Change Mat with Wipe-Pocket and Head Cushion Grey
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 3,675
- Age
- 6y ago

Lekebaby Foldable Travel Changing Mat Portable Baby Change Mat Grey
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 3,316
- Age
- 7y ago

Polar Gear Baby Changing Mat Wipe-Clean Changing Mat for Newborns Travel Changing Mat with Pocket Padded Foldable Changing Matt Baby Safari
- Price
- £8.30
- Rating
- 4.5/5
- Reviews
- 1,384
- Age
- 4y ago

Clair de Lune Gingham Foldable Changing Mat Easy Clean Soft Water Resistant Travel Pad 60 x 34 cm
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Baby Changing Mat Travel Changing Mat Foldable and Portable Suitable for Travel Family and Outdoor Use (Ivory)
- Price
- £4.92
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
Trending
estimated 90-day click momentum
Babywild Portable Baby Changing Mat Waterproof EasyFold Travel Pad with Soft Head Cushion Storage Pockets & WipeClean Surface Compact Nappy Changing Mat for Home Car & OntheGo - Grey
- Price
- £12.74
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Tiny Twinkle Portable Baby Changing Mat Foldable & Washable Travel Changing Pad Diaper & Nappy Changing Mat with Smart Wipes Pocket & Storage (Green Plaid)
- Price
- £16.13
- Rating
- 4.7/5
- Reviews
- 821
- Age
- 1y ago

Tiny Twinkle Portable Baby Changing Mat Foldable & Washable Travel Changing Pad Diaper & Nappy Changing Mat with Smart Wipes Pocket & Storage (Beige Plaid)
- Price
- £17.22
- Rating
- 4.7/5
- Reviews
- 821
- Age
- 1y ago

Clair de Lune Gingham Foldable Changing Mat Easy Clean Soft Water Resistant Travel Pad 60 x 34 cm
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Clair de Lune Jungle Dream Foldable Changing Mat Easy Clean Soft Water Resistant Travel Pad 60 x 34 cm
- Price
- £7.86
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
Clair de Lune Gingham Foldable Changing Mat Easy Clean Soft Water Resistant Travel Pad 60 x 34 cm
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Portable Baby Changing Mat - Travel Change Mat with Wipe-Pocket and Head Cushion Waterproof Grey
- Price
- £14.81
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 1y ago

Babywild Portable Baby Changing Mat Waterproof EasyFold Travel Pad with Soft Head Cushion Storage Pockets & WipeClean Surface Compact Nappy Changing Mat for Home Car & OntheGo - Grey
- Price
- £12.74
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

Baby Changing Mat Travel Changing Mat Foldable and Portable Suitable for Travel Family and Outdoor Use (Ivory)
- Price
- £4.92
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago

Weebub 3 in 1 Baby Travel Changing Mat Lightweight Waterproof & Foldable Soft Padded Head Cushion with Carry Handle & 3 Storage Pockets Portable Nappy Changing Mat Baby Travel Essentials
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
25
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 88%
Open market
24%
- Lekebaby33%
- Baby Polar Gear14%
- Clair de Lune11%
- Tiny Twinkle7%
- PEAPIN7%
- LapangZi5%
Demand
Travel Changing Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Travel Changing Mats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel changing mat135K/yr
- portable changing mat78K/yr
- foldable changing mat40K/yr
- baby changing mat travel32K/yr
- changing mat foldable17K/yr
- travel changing mats baby20K/yr
- changing mat travel18K/yr
- folding changing mat15K/yr
- travel changing mats20K/yr
- portable changing mats baby15K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Changing Mats
We read the reviews and the return reasons for every product selling here.
“Absolutely tiny mat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Changing Mats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









