Toy Phone

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

4.4%

Market size, estimated

£107Ka year

Peak month

December3.0× the quietest month

Top search term

toy phone63K searches a year

Listings sell for £10.51 on average, from £5.29 to £23.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.51 that is £1K to £3K a year per listing.

Average price

£10.51under the $15 to $100 sweet spot

Price range

£5.29–£23.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #173 within Soothers & Teethers. It carries 2,287 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

14.8%

Average rank

#173in Soothers & Teethers

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,287per listing

Listings tracked

42

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months