Toy Basket

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

371K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

1.2%

Market size, estimated

£64Ka year

Peak month

January2.1× the quietest month

Top search term

toy basket112K searches a year

Listings sell for £14.19 on average, from £4.30 to £35.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.19 that is £0 to £1K a year per listing.

Average price

£14.19under the $15 to $100 sweet spot

Price range

£4.30–£35.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #173 within Nursery. It carries 1,208 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

85%

Out of stock, average day

15.0%

Average rank

#173in Nursery

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,208per listing

Listings tracked

82

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months