tommee tippee dummy 6-18 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,771.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.07–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£54K£54K/yr · 86K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tommee tippee dummy 6-18 months is a £54K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
tommee tippee dummy 6-18 months market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 87%
- Out of stock
- 0.9%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Tommee Tippee99%
- NUK1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tommee tippee dummy 6-18 months search terms
- tommee tippee dummies 18-36 months72K/yr
- 6-12 month dummies4K/yr
- tommee tippee dummies 18-363K/yr
- tommee tippee dummy 18-36 months3K/yr
- dummy 6-12 months3K/yr
- dummies 12 months plus611/yr
Top tommee tippee dummy 6-18 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommee Tippee Fun Soothers 18-36m 6 Pack Symmetrical Silicone Teat Orthodontic Design BPA-Free Dummy Breathable Air Holes
Tommee Tippee£9.944.8★2,276 rev
Tommee Tippee Nighttime Soothers 18-36m 6 Pack Glow in The Dark Varied Colours and Designs Symmetrical Orthodontic Dummy BPA-Free Silicone Teat
Tommee Tippee£11.044.7★4,221 rev
Tommee Tippee Nighttime Soothers 18-36m 6 Pack Glow in The Dark Varied Colours and Designs Symmetrical Orthodontic Dummy BPA-Free Silicone Teat
Tommee Tippee£11.434.7★4,221 rev
Tommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones
Tommee Tippee£11.154.7★4,221 rev
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection
Tommee Tippee£11.204.8★707 rev
Newest
by launch dateTommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones
Tommee Tippee£11.154,221 rev
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights
Tommee Tippee£11.33707 rev
Tommee Tippee Ultimate Fit Soother 6-18 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection
Tommee Tippee£11.38737 rev
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection
Tommee Tippee£11.20707 rev
Tommee Tippee Latex Ultimate Fit Soother 18-36m 2 Pack Orthodontic Dummy Microwave Sterilising Case Natural Latex Teat Air Holes 100% BPA Free Earth Bound
Tommee Tippee£6.66851 rev
Trending
90-day click momentumTommee Tippee NightGlow Dummy 18-36 Months 4 Pack Glow in The Dark Orthodontic Soother Air Holes Symmetrical Teat Steriliser Safe BPA Free Twilight Tones
Tommee Tippee£11.154.7★
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights
Tommee Tippee£11.154.8★
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Colour Blocked Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Muted Brights
Tommee Tippee£11.334.8★
Tommee Tippee Latex Ultimate Fit Soother 18-36m 2 Pack Orthodontic Dummy Microwave Sterilising Case Natural Latex Teat Air Holes 100% BPA Free Earth Bound
Tommee Tippee£6.664.7★
Tommee Tippee Ultimate Fit Soother 18-36 Months 4 Pack Orthodontic Dummy for Babies Symmetrical Teat Air Holes 100% BPA Free Silicone Steriliser Safe Club House Collection
Tommee Tippee£11.204.8★
What buyers say about tommee tippee dummy 6-18 months
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable brand and great for both day and night use”
“Good for the price”
“Bright colour”
“they are extremely durable”
“Great that they glow in the dark”
“Easy to keep clean”
“Super cute designs”
“Saved our sleep”
“The sizes of these dummies are age appropriate”
“Great for breastfeeding babies”
What buyers complain about
“so expensive and I cant do a return”
“Really cheap feel, really thing”
“I thought they might be glow in the dark as some reviews said. They aren't”
“Great, took a while to get use to simply being its a different shape”
“Not for babies younger than 12 month”
“which makes storage tricky”
“Too big”
“but then start to chew through normal dummys which is a worry due it then becoming a choking hazzard”
“All broke in a day”
“Makes my 7 months old's skin all red after only a few seconds wearing it”
Top return reasons
Common questions
- Is tommee tippee dummy 6-18 months profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the tommee tippee dummy 6-18 months niche?
- 2 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tommee tippee dummy 6-18 months?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.1%.
- When does demand for tommee tippee dummy 6-18 months peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tommee tippee dummy 6-18 months niche?
- Listings span £5.07–£23.07; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.