Toilet Steps for Toddlers
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -1.4% this quarter, so Toilet Steps for Toddlers is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 638 Baby Products niches · +6 vs the category median of 4753
- Market size
- £105K/yr110K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 32 sellers
Flapen Score
Toilet Steps for Toddlers against its category
The dotted line is the Baby Products average. Past it, Toilet Steps for Toddlers is stronger. Inside it, weaker.
Market
The Toilet Steps for Toddlers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Steps for Toddlers 110K times last year and spent an estimated £105K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £105Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- toilet steps for toddlers59K searches a year
02 · Price
A sale here is worth £12.71.
Listings sell for £12.71 on average, from £4.16 to £24.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.71 that is £1K to £3K a year per listing.
- Average price
- £12.71under the $15 to $100 sweet spot
- Price range
- £4.16–£24.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Nursery. It carries 1,582 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 68%
- Out of stock, average day
- 7.7%
- Average rank
- #16in Nursery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,582per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toilet Steps for Toddlers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toddler Toilet Seat Potty Training Potty Training Toilet Seat with Step Anti Splash Soft Cushion Handle and Foldable for Kids Boys Child Toilet Training in Bathroom Grey and White
- Price
- £14.37
- Rating
- 4.3/5
- Reviews
- 1,542
- Age
- 3y ago

KIDOOLA Adjustable Potty Ladder Seat for Toilet Training with Steps Handle & Soft Cushion Design Non-Slip | Space Efficient | Foldable & Easy Assembly Splash Guard Included - Grey
- Price
- £15.45
- Rating
- 4.2/5
- Reviews
- 2,597
- Age
- 4y ago

Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
- Price
- £14.43
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

Straame Sturdy Step Stool for Bathroom Practical Non-Slip Toilet Step in White and Green for Kids Multiuse Booster Step Toddler Potty Training (Green 1)
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 2,845
- Age
- 5y ago

Potty Training Toilet Seat Toddler Toilet Seat with Step Kids Toilets Steps for Toddlers Child Baby Boy Girl Anti Splash Soft Cushion Handle Adjustable Potty Training with Ladder in Bathroom Grey
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Trending
estimated 90-day click momentum
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
- Price
- £4.16
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago

Straame Toddler Toilet Ladder Seat - Adjustable Potty-Training Seat Soft Cushion Seat and Anti-Slip Steps Design - Easy to Install Portable Children Potty Training Chair (Blue-Purple)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 5y ago

Potty Training Toilet Seat Toddler Toilet Seat with Step Kids Toilets Steps for Toddlers Child Baby Boy Girl Anti Splash Soft Cushion Handle Adjustable Potty Training with Ladder in Bathroom Grey
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago

Crystals Portable Toddler Potty Training Seat with Step Ladder Comfortable Child Toilet Seat for Boys & Girls Foldable Anti-Slip Baby Urinal Chair for Kids Potty Training Easy Step-Up for Home Use
- Price
- £9.20
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 1y ago
Newest
by launch date
Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago

Crystals Portable Toddler Potty Training Seat with Step Ladder Comfortable Child Toilet Seat for Boys & Girls Foldable Anti-Slip Baby Urinal Chair for Kids Potty Training Easy Step-Up for Home Use
- Price
- £9.20
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 1y ago

Crystals Portable Toddler Potty Training Seat with Step-Foldable Child Toilet Seat for Boys & Girls Comfortable Potty with Ladder Anti-Slip Design for Kids Toilet Training Easy Step-Up (Grey)
- Price
- £9.27
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

COOSEYA Potty Training Toddler Toilet Seat Kids Toilet Seat and Step Soft Mat Non-Slip Toilet Steps for Toddlers Grey
- Price
- £12.94
- Rating
- 4.5/5
- Reviews
- 733
- Age
- 1y ago

Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
- Price
- £14.43
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 flat
Sellers
32
Est. top-5 brand share
67%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 88%
Open market
26%
- Straame16%
- GoldEnough15%
- Glenmore15%
- kidoola14%
- Rainberg8%
- COOSEYA7%
Demand
Toilet Steps for Toddlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Toilet Steps for Toddlers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet steps for toddlers59K/yr
- toddler toilet step20K/yr
- toilet training seats with steps5K/yr
- toddler toilet seat with ladder4K/yr
- potty step6K/yr
- potty steps for toilet3K/yr
- potty ladder5K/yr
- toilet ladder4K/yr
- toddler steps for toilet3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Steps for Toddlers
We read the reviews and the return reasons for every product selling here.
“Rubbish quality, the seat doesnt even go into the slots its suppose too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Steps for Toddlers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









