toilet steps for toddlers
Worth a lookShows low returns (0.8%), but soft demand (-1.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£12.71avg listing price — sweet spot $15–$100
Review moat
Okay1,581.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.16–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 110K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toilet steps for toddlers is a £105K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
toilet steps for toddlers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £102K–£127K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 82%
- Out of stock
- 7.7%
- Avg brand age
- 41 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
32
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
45%
Top 20: 88%
Open market
26%
- Straame16%
- GoldEnough15%
- Glenmore15%
- kidoola14%
- Rainberg8%
- COOSEYA7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top toilet steps for toddlers search terms
- toilet steps for toddlers59K/yr
- toddler toilet step20K/yr
- toilet training seats with steps5K/yr
- toddler toilet seat with ladder4K/yr
- potty step6K/yr
- potty steps for toilet3K/yr
- potty ladder5K/yr
- toilet ladder4K/yr
- toddler steps for toilet3K/yr
Top toilet steps for toddlers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toddler Toilet Seat Potty Training Potty Training Toilet Seat with Step Anti Splash Soft Cushion Handle and Foldable for Kids Boys Child Toilet Training in Bathroom Grey and White
Glenmore£14.374.3★1,542 rev
KIDOOLA Adjustable Potty Ladder Seat for Toilet Training with Steps Handle & Soft Cushion Design Non-Slip | Space Efficient | Foldable & Easy Assembly Splash Guard Included - Grey
kidoola£15.454.2★2,597 rev
Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
GoldEnough£14.434.3★284 rev
Straame Sturdy Step Stool for Bathroom Practical Non-Slip Toilet Step in White and Green for Kids Multiuse Booster Step Toddler Potty Training (Green 1)
Straame£4.644.6★2,845 rev
Potty Training Toilet Seat Toddler Toilet Seat with Step Kids Toilets Steps for Toddlers Child Baby Boy Girl Anti Splash Soft Cushion Handle Adjustable Potty Training with Ladder in Bathroom Grey
GoldEnough£12.354.5★37 rev
Newest
by launch date
Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
MomTend£13.1926 rev
Crystals Portable Toddler Potty Training Seat with Step Ladder Comfortable Child Toilet Seat for Boys & Girls Foldable Anti-Slip Baby Urinal Chair for Kids Potty Training Easy Step-Up for Home Use
Crystals£9.20186 rev
Crystals Portable Toddler Potty Training Seat with Step-Foldable Child Toilet Seat for Boys & Girls Comfortable Potty with Ladder Anti-Slip Design for Kids Toilet Training Easy Step-Up (Grey)
Crystals£9.27148 rev
COOSEYA Potty Training Toddler Toilet Seat Kids Toilet Seat and Step Soft Mat Non-Slip Toilet Steps for Toddlers Grey
COOSEYA£12.94733 rev
Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
GoldEnough£14.43284 rev
Trending
90-day click momentum
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
HomlyPro£4.164.4★
Straame Toddler Toilet Ladder Seat - Adjustable Potty-Training Seat Soft Cushion Seat and Anti-Slip Steps Design - Easy to Install Portable Children Potty Training Chair (Blue-Purple)
Straame£11.644.6★
Potty Training Toilet Seat Toddler Toilet Seat with Step Kids Toilets Steps for Toddlers Child Baby Boy Girl Anti Splash Soft Cushion Handle Adjustable Potty Training with Ladder in Bathroom Grey
GoldEnough£12.354.5★
Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
MomTend£13.194.4★
Crystals Portable Toddler Potty Training Seat with Step Ladder Comfortable Child Toilet Seat for Boys & Girls Foldable Anti-Slip Baby Urinal Chair for Kids Potty Training Easy Step-Up for Home Use
Crystals£9.204.4★
What buyers say about toilet steps for toddlers
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is very solid”
“Strong and durable”
“Easy to use”
“Excellent value”
“Easy to install”
“fits well too”
“non slip”
“I got two - one for my house and one for my ex; easy to set up and wipe clean, quick to switch between being used for the loo and being used for the sink steps”
“appears comfortable”
“looks just like the photo”
What buyers complain about
“Rubbish quality, the seat doesnt even go into the slots its suppose too”
“Flimsy”
“Bigger than I expected”
“Difficult to assemble”
“it leaked through so not fit for purpose”
“tool which slipped often”
“Everything sticks to the plastic fluff, rubbish, hair and difficult to maintain clean”
“Felt instructions could have been a bit clearer”
“Missing parts and unsturdy”
“over time the adjustable arms that help hold the seat in place become looser”
Top return reasons
Common questions
- Is toilet steps for toddlers profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toilet steps for toddlers niche?
- 21 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in toilet steps for toddlers?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.8%.
- When does demand for toilet steps for toddlers peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the toilet steps for toddlers niche?
- Listings span £4.16–£24.73; the average listing price is £12.71 (sweet spot $15–$100). The average incumbent carries 1,582 reviews — the moat a new listing must climb.