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Toilet Steps for Toddlers

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -1.4% this quarter, so Toilet Steps for Toddlers is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 638 Baby Products niches · +6 vs the category median of 47
Market size
£105K/yr110K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
45%top-5 click share · 21 brands · 32 sellers

Flapen Score

Toilet Steps for Toddlers against its category

The dotted line is the Baby Products average. Past it, Toilet Steps for Toddlers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Steps for Toddlers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Steps for Toddlers 110K times last year and spent an estimated £105K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.5%
Market size, estimated
£105Ka year
Peak month
July1.9× the quietest month
Top search term
toilet steps for toddlers59K searches a year

02 · Price

A sale here is worth £12.71.

Listings sell for £12.71 on average, from £4.16 to £24.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.71 that is £1K to £3K a year per listing.

Average price
£12.71under the $15 to $100 sweet spot
Price range
£4.16–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Nursery. It carries 1,582 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
7.7%
Average rank
#16in Nursery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,582per listing
Listings tracked
34

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Toilet Steps for Toddlers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

32

Est. top-5 brand share

67%

Top 20: 99%

Est. top-5 click share

45%

Top 20: 88%

Open market

26%

  • Straame16%
  • GoldEnough15%
  • Glenmore15%
  • kidoola14%
  • Rainberg8%
  • COOSEYA7%

Demand

Toilet Steps for Toddlers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Toilet Steps for Toddlers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet steps for toddlers59K/yr
  • toddler toilet step20K/yr
  • toilet training seats with steps5K/yr
  • toddler toilet seat with ladder4K/yr
  • potty step6K/yr
  • potty steps for toilet3K/yr
  • potty ladder5K/yr
  • toilet ladder4K/yr
  • toddler steps for toilet3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Steps for Toddlers

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Rubbish quality, the seat doesnt even go into the slots its suppose too”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Steps for Toddlers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data