Toilet Step
FailShoppers spend an estimated $56K a year here, so Toilet Step is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £56K/yr70K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 22 sellers
Flapen Score
Toilet Step against its category
The dotted line is the Baby Products average. Past it, Toilet Step is stronger. Inside it, weaker.
Market
The Toilet Step market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Step 70K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £56Ka year
- Top search term
- toilet step39K searches a year
02 · Price
A sale here is worth £9.64.
Listings sell for £9.64 on average, from £4.16 to £24.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.64 that is £964 to £2K a year per listing.
- Average price
- £9.64under the $15 to $100 sweet spot
- Price range
- £4.16–£24.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £964–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #11 within Nursery. It carries 1,570 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 67%
- Out of stock, average day
- 5.3%
- Average rank
- #11in Nursery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,570per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Toilet Step products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Straame Sturdy Step Stool for Bathroom Practical Non-Slip Toilet Step in White and Green for Kids Multiuse Booster Step Toddler Potty Training (Green 1)
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 2,845
- Age
- 5y ago

Rainberg Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool Toddlers Stool for Potty Training and Use in the Kitchen and Bathroom Easy to Clean and Portable (Grey 1)
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 1,291
- Age
- 4y ago

HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
- Price
- £4.16
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago

Straame Double Step Stool for Kids Non Slip 2 Step Toddler Stool with Plastic Body Rubber Grip Steps Built-in Handles for Potty Training Bathroom Sink Kitchen Use White and Grey
- Price
- £7.63
- Rating
- 4.7/5
- Reviews
- 1,017
- Age
- 4y ago

Rainberg 2 Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool for Children Toilet Stool for Potty Training and Use in the Kitchen (1 Pack)
- Price
- £8.37
- Rating
- 4.7/5
- Reviews
- 2,842
- Age
- 5y ago
Trending
estimated 90-day click momentum
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
- Price
- £4.16
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago

Dreambaby 2-Up Step Stool - Toddler Step Stool for Bathroom Sink and Kids Toilet Potty Training - Step Stools for Toddlers with Non-Slip Base and Carry Handles - Supports up to 200lbs Weight Capacity
- Price
- £9.11
- Rating
- 4.8/5
- Reviews
- 3,184
- Age
- 8y ago

6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)
- Price
- £10.96
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

SAVEX Plastic Child Foot Step Stool Non-Slip Cover on Top For Children Practical Non-Slip Toilet Step Multiuse Booster Step Toddler Potty Training (Grey)
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 2y ago

Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
- Price
- £14.43
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago
Newest
by launch date
6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)
- Price
- £10.96
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
- Price
- £14.43
- Rating
- 4.3/5
- Reviews
- 284
- Age
- 1y ago

Sterun 2 Pack Plastic Child Foot Step Stools Anti-Slip Cover on Top For Children Practical Non-Slip Toilet Step Great for Toddlers (Grey)
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

ANSIO Step Stool For Toilet with Non-Slip Surface One Step Potty Step Stool for Toddlers For Bathroom And Sink Plastic Kitchen for kids (Pink)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 185
- Age
- 2y ago

MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-white & Dark Gray
- Price
- £24.73
- Rating
- 4.7/5
- Reviews
- 1,847
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
22
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
23%
- Straame29%
- Rainberg20%
- HomlyPro9%
- STERUN8%
- Dreambaby5%
- MR.SIGA5%
Demand
Toilet Step search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toilet Step search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet step39K/yr
- step for toilet9K/yr
- kids toilet step10K/yr
- toilet step stool4K/yr
- potty stool4K/yr
- toilet stool for toddlers4K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Step
We read the reviews and the return reasons for every product selling here.
“But small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Step questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









