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Toilet Step

Fail

Shoppers spend an estimated $56K a year here, so Toilet Step is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£56K/yr70K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
59%top-5 click share · 14 brands · 22 sellers

Flapen Score

Toilet Step against its category

The dotted line is the Baby Products average. Past it, Toilet Step is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Step market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Step 70K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
8.2%
Market size, estimated
£56Ka year
Top search term
toilet step39K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £4.16 to £24.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.64 that is £964 to £2K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£4.16–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£964–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #11 within Nursery. It carries 1,570 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
67%
Out of stock, average day
5.3%
Average rank
#11in Nursery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,570per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toilet Step products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

23%

  • Straame29%
  • Rainberg20%
  • HomlyPro9%
  • STERUN8%
  • Dreambaby5%
  • MR.SIGA5%

Demand

Toilet Step search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Toilet Step search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet step39K/yr
  • step for toilet9K/yr
  • kids toilet step10K/yr
  • toilet step stool4K/yr
  • potty stool4K/yr
  • toilet stool for toddlers4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Step

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Strength”
15%of negative reviews mention “Size-Overall”
0.8%of orders come back
“But small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toilet Step questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data