toilet step
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,570.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.16–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, toilet step is a £56K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
toilet step market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £48K–£58K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 61%
- Out of stock
- 5.3%
- Avg brand age
- 38 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
23%
- Straame29%
- Rainberg20%
- HomlyPro9%
- STERUN8%
- Dreambaby5%
- MR.SIGA5%
Demand
Weekly Amazon search volume, last 11 weeks — -5.2% search growth over the last 90 days.Top toilet step search terms
- toilet step39K/yr
- step for toilet9K/yr
- kids toilet step10K/yr
- toilet step stool4K/yr
- potty stool4K/yr
- toilet stool for toddlers4K/yr
Top toilet step products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Straame Sturdy Step Stool for Bathroom Practical Non-Slip Toilet Step in White and Green for Kids Multiuse Booster Step Toddler Potty Training (Green 1)
Straame£4.644.6★2,845 rev
Rainberg Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool Toddlers Stool for Potty Training and Use in the Kitchen and Bathroom Easy to Clean and Portable (Grey 1)
Rainberg£5.464.6★1,291 rev
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
HomlyPro£4.164.4★28 rev
Straame Double Step Stool for Kids Non Slip 2 Step Toddler Stool with Plastic Body Rubber Grip Steps Built-in Handles for Potty Training Bathroom Sink Kitchen Use White and Grey
Straame£7.634.7★1,017 rev
Rainberg 2 Step Stool for Kids Sturdy Double Step Stool for Toddlers Anti-Slip Stool for Children Toilet Stool for Potty Training and Use in the Kitchen (1 Pack)
Rainberg£8.374.7★2,842 rev
Newest
by launch date
6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)
Tel Charme *£10.9616 rev
Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
GoldEnough£14.43284 rev
Sterun 2 Pack Plastic Child Foot Step Stools Anti-Slip Cover on Top For Children Practical Non-Slip Toilet Step Great for Toddlers (Grey)
STERUN£8.2661 rev
ANSIO Step Stool For Toilet with Non-Slip Surface One Step Potty Step Stool for Toddlers For Bathroom And Sink Plastic Kitchen for kids (Pink)
ANSIO£5.81185 rev
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-white & Dark Gray
MR.SIGA£24.731,847 rev
Trending
90-day click momentumHomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
HomlyPro£4.164.4★
Dreambaby 2-Up Step Stool - Toddler Step Stool for Bathroom Sink and Kids Toilet Potty Training - Step Stools for Toddlers with Non-Slip Base and Carry Handles - Supports up to 200lbs Weight Capacity
Dreambaby£9.114.8★
6.7in Toilet Step Stool for Adults & Kids Detachable & Anti-Slip Bathroom Stool Ergonomic Toilet Posture Aid for Healthier Posture Heavy Duty Toilet Step Stool for Toddlers (Plastics)
Tel Charme *£10.964.1★
SAVEX Plastic Child Foot Step Stool Non-Slip Cover on Top For Children Practical Non-Slip Toilet Step Multiuse Booster Step Toddler Potty Training (Grey)
SAVEX£5.014.5★
Potty Training Toilet Seat 2 in 1 Potty Training Seat Adjustable Toddlers Potty Toilet Trainer with Steps Non Slip Handle & Soft Cushion Foldable Travel Toddler Toilet Seat for Kids Boys Girls Grey
GoldEnough£14.434.3★
What buyers say about toilet step
What buyers praise and complain about, mined from review topics.What buyers love
“Good sturdy stool”
“The build quality is very solid”
“Easy to use”
“non slip”
“Excellent value”
“Fit for purpose”
“looks just like the photo”
“Easy cleaning”
“Easy to install”
“It's not too heavy”
What buyers complain about
“But small”
“Unfortunately just a little flimsy feeling”
“The quality is cheap”
“Difficult to assemble”
“This product broke within a week or so”
“Felt instructions could have been a bit clearer”
“Everything sticks to the plastic fluff, rubbish, hair and difficult to maintain clean”
“The slip resistance pads don't really do much”
“Didnt work”
“Arrived used”
Top return reasons
Common questions
- Is toilet step profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 18 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the toilet step niche?
- 14 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in toilet step?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the toilet step niche?
- Listings span £4.16–£24.73; the average listing price is £9.64 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.