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Toddler Water Bottle

Maybe

An estimated 0.7% of orders come back. But products sell for $8.87 on average, outside the sweet spot, so Toddler Water Bottle is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 638 Baby Products niches · +7 vs the category median of 47
Market size
£223K/yr751K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
31%top-5 click share · 19 brands · 46 sellers

Flapen Score

Toddler Water Bottle against its category

The dotted line is the Baby Products average. Past it, Toddler Water Bottle is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Water Bottle 751K times last year and spent an estimated £223K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
3.4%
Market size, estimated
£223Ka year
Peak month
July2.1× the quietest month
Top search term
toddler water bottle338K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £4.05 to £20.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.87 that is £4K to £7K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£4.05–£20.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #64 within Nursing & Feeding. It carries 1,478 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
0.8%
Average rank
#64in Nursing & Feeding
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,478per listing
Listings tracked
63

04 · Newcomers

6 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toddler Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

46

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

31%

Top 20: 70%

Open market

15%

  • Brand 152%
  • Brand 213%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (13 brands, 15%)

Demand

Toddler Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Toddler Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler water bottle338K/yr
  • nuby water bottle82K/yr
  • toddler bottle65K/yr
  • nuby bottle45K/yr
  • nuby sippy cups33K/yr
  • water bottle toddler28K/yr
  • toddler water bottle with straw28K/yr
  • toddler drinks bottle20K/yr
  • toddler bottles18K/yr
  • toddler straw bottle16K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Water Bottle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Leak-Proof”
41%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Keeps leaking”
A buyer, on “Leak-Proof”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Water Bottle questions

Answered from the same tracked data.