Toddler Water Bottle
MaybeAn estimated 0.7% of orders come back. But products sell for $8.87 on average, outside the sweet spot, so Toddler Water Bottle is a Maybe.
- Flapen Score
- 54 / 100Top 23% of 638 Baby Products niches · +7 vs the category median of 4754
- Market size
- £223K/yr751K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 46 sellers
Flapen Score
Toddler Water Bottle against its category
The dotted line is the Baby Products average. Past it, Toddler Water Bottle is stronger. Inside it, weaker.
Market
The Toddler Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Water Bottle 751K times last year and spent an estimated £223K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.
- Searches, last 12 months
- 751K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £223Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- toddler water bottle338K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £4.05 to £20.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.87 that is £4K to £7K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £4.05–£20.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #64 within Nursing & Feeding. It carries 1,478 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 0.8%
- Average rank
- #64in Nursing & Feeding
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,478per listing
- Listings tracked
- 63
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Toddler Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 1,495
- Age
- 4mo ago

Nuby Super Straw Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher Safe | Suitable Beaker for 12 Months Plus (Sunshine)
- Price
- £5.65
- Rating
- 4.5/5
- Reviews
- 836
- Age
- 3y ago

Ion8 Kids Water Bottles BPA Free Leakproof Dishwasher Safe Easy Open Secure Lock Small Boys & Girls Water Bottle Kids Drinks Bottle for Spill-free Drinking Purple Unicorns 350ml/12oz
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 2,014
- Age
- 1y ago

Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Dinosaurs Pack of 2)
- Price
- £8.87
- Rating
- 4.3/5
- Reviews
- 1,495
- Age
- 3y ago

Nuby Super Quench Water Bottle-No Spill Active Toddler Sippy Cup|540ml/19oz |Carry Handle|Freeflow|Dishwasher Steriliser Safe|Suitable Beaker for 18 Months Plus (Tropical Pack of 2)
- Price
- £9.58
- Rating
- 4.3/5
- Reviews
- 1,374
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Pink & Purple
- Price
- £8.41
- Rating
- 4.3/5
- Reviews
- 1,104
- Age
- 4mo ago

Nuby Super Quench Straw Water Bottle Spill Proof Active Toddler Sippy Cup | 540ml/19oz | Freeflow | Dishwasher and Steriliser Safe | Suitable Toddler Beaker for 18 Months Plus (Sport Pack of 2)
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 1,374
- Age
- 5mo ago

Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 1,495
- Age
- 4mo ago

Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 1,490
- Age
- 5mo ago

Ion8 Kids Water Bottle Steel 400 ml/13 oz Leak Proof Easy to Open Secure Lock Dishwasher Safe Flip Cover Carry Handle Easy Clean Durable Metal Water Bottle Raised Print Dinosaurs
- Price
- £7.70
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 3y ago
Newest
by launch date
Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Pink & Purple
- Price
- £8.41
- Rating
- 4.3/5
- Reviews
- 1,104
- Age
- 4mo ago

Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)
- Price
- £9.27
- Rating
- 4.3/5
- Reviews
- 1,495
- Age
- 4mo ago

Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 1,490
- Age
- 5mo ago

Nuby Super Quench Straw Water Bottle Spill Proof Active Toddler Sippy Cup | 540ml/19oz | Freeflow | Dishwasher and Steriliser Safe | Suitable Toddler Beaker for 18 Months Plus (Sport Pack of 2)
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 1,374
- Age
- 5mo ago

Munchkin Mighty Grip 3 Pack Baby Cups | Leakproof | 296ml | Blue/Green
- Price
- £8.61
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
46
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 70%
Open market
15%
- Nuby52%
- Ion813%
- Tommee Tippee8%
- NUK5%
- TUM TUM4%
- SENBSLAN3%
- Open — no brand owns it (13 brands, 15%)
Demand
Toddler Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Toddler Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler water bottle338K/yr
- nuby water bottle82K/yr
- toddler bottle65K/yr
- nuby bottle45K/yr
- nuby sippy cups33K/yr
- water bottle toddler28K/yr
- toddler water bottle with straw28K/yr
- toddler drinks bottle20K/yr
- toddler bottles18K/yr
- toddler straw bottle16K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Water Bottle
We read the reviews and the return reasons for every product selling here.
“Keeps leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









