Toddler Step Stool

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

8.1%

Market size, estimated

£187Ka year

Peak month

January1.4× the quietest month

Top search term

toddler step stool54K searches a year

Listings sell for £8.27 on average, from £4.16 to £15.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.27 that is £4K to £6K a year per listing.

Average price

£8.27under the $15 to $100 sweet spot

Price range

£4.16–£15.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #16 within Nursery. It carries 2,536 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

55%

Out of stock, average day

8.9%

Average rank

#16in Nursery

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,536per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months