Toddler Hair Brush
prices mostly outside the sweet spot ($2.55–$11.76) — Toddler Hair Brush doesn't clear our bar today.
Flapen Score
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Is Toddler Hair Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toddler Hair Brush is a £120K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Toddler Hair Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.5% over the last 90 days and 5.7% of searches end in a purchase.
£120K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Toddler Hair Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tangle Teezer Mini Ultimate Detangler - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Digital Lavender
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 3,711
- Age
- 3y ago
Tangle Teezer Mini Ultimate Detangler - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Millenial Pink
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 3,711
- Age
- 1y ago
Tangle Teezer Mini Original Hairbrush - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Rainbow the Unicorn
- Price
- £7.47
- Rating
- 4.8/5
- Reviews
- 7,659
- Age
- 7y ago
Tangle Teezer Mini Original Hairbrush - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Unicorn Magic
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 7,659
- Age
- 7y ago
Frida Baby Toddler Hair Brush: Strong Bristle Hair Brush for Thick or Curly Hair Wet Brush or Dry Hair Detangler
- Price
- £6.89
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 4y ago
Trending
90-day click momentum
babynova Comb & Brush Set Extra Soft Natural Nylon Bristles Hair Care Set for Babies & Toddlers Gentle Grooming for Sensitive Scalps for Dry and Wet Use BPA Free Lion Green
- Price
- £6.10
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
Tangle Teezer Puma Compact Styler Detangling Hairbrush Neon Yellow
- Price
- £6.86
- Rating
- 4.7/5
- Reviews
- 10,428
- Age
- 5y ago
Tangle Teezer Mini Ultimate Detangler - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Runway Pink
- Price
- £7.55
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 2y ago
Frida Baby Toddler Hair Brush: Strong Bristle Hair Brush for Thick or Curly Hair Wet Brush or Dry Hair Detangler
- Price
- £6.89
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 4y ago
Tangle Teezer Mini Ultimate Detangler - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Digital Lavender
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 3,711
- Age
- 3y ago
Newest
by launch datebabynova Comb & Brush Set Extra Soft Natural Nylon Bristles Hair Care Set for Babies & Toddlers Gentle Grooming for Sensitive Scalps for Dry and Wet Use BPA Free Lion Green
- Price
- £6.10
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
ViEinkaufen 2 Packs Bristle Brush Hair Toddler Hair Brushes Plastic Detangle Brush for Curly Straight Hair Styling(Green+Blue)
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago
Tangle Teezer Mini Ultimate Detangler Fine and Fragile - For Wet & Dry Hair - Detangling Brush for Thin & Fine Hair - Perfect Brush For Kids & Travel - Jade Lagoon
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 1y ago
Tangle Teezer Mini Ultimate Detangler - For Wet & Dry Hair - Detangling Brush for All Hair Types - Perfect Brush For Kids & Travel - Millenial Pink
- Price
- £8.13
- Rating
- 4.6/5
- Reviews
- 3,711
- Age
- 1y ago
2 Packs Girls Hair Brush Set Pink Unicorn Toddler Hair Brush with Rainbow Sequin Girls Detangle Brushes Paddle Brushes Set for Curly Straight Hair Styling(Pink)
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 91%
Open market
8%
- Tangle Teezer74%
- VMAGIC CARE5%
- Frida4%
- ViEinkaufen4%
- Tommee Tippee2%
- BABY-NOVA2%
- Open — no brand owns it (6 brands, 8%)
Toddler Hair Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Toddler Hair Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toddler hair brush62K/yr
- kids hair brush40K/yr
- mini tangle teezer32K/yr
- tangle teezer mini24K/yr
- tangle teezer compact18K/yr
- tangle teezer kids11K/yr
- kids tangle teezer12K/yr
- tangle teezer hair brush kids16K/yr
- compact styler tangle teezer7K/yr
- mini tangle teezer hair brush11K/yr
What reviews say buyers love and hate about Toddler Hair Brush
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Handy brush to have”
“Soft bristles”
“Good quality”
“Worth the money”
“It is also quite stylish in colour and shape”
What buyers complain about
68% of reviews“So small”
“Good for long hair”
“It has hard bristles”
“lifting any dry flakes away. my little one suffers from a dry scalp”
“Not worth it”
Toddler Hair Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toddler Hair Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
