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Toddler Hair Brush

Fail

Prices span $2.55–$11.76, mostly outside the sweet spot, so Toddler Hair Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 550 of 638 Baby Products niches · −10 vs the category median of 47
Market size
£120K/yr300K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
59%top-5 click share · 12 brands · 45 sellers

Flapen Score

Toddler Hair Brush against its category

The dotted line is the Baby Products average. Past it, Toddler Hair Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Hair Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Hair Brush 300K times last year and spent an estimated £120K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
5.7%
Market size, estimated
£120Ka year
Peak month
December1.8× the quietest month
Top search term
toddler hair brush62K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £2.55 to £11.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.05 that is £2K to £4K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£2.55–£11.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #174 within Health & Baby Care. It carries 8,944 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
9.0%
Average rank
#174in Health & Baby Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,944per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toddler Hair Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

45

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 91%

Open market

8%

  • Tangle Teezer74%
  • VMAGIC CARE5%
  • Frida4%
  • ViEinkaufen4%
  • Tommee Tippee2%
  • BABY-NOVA2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Toddler Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Toddler Hair Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler hair brush62K/yr
  • kids hair brush40K/yr
  • mini tangle teezer32K/yr
  • tangle teezer mini24K/yr
  • tangle teezer compact18K/yr
  • tangle teezer kids11K/yr
  • kids tangle teezer12K/yr
  • tangle teezer hair brush kids16K/yr
  • compact styler tangle teezer7K/yr
  • mini tangle teezer hair brush11K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Hair Brush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brush Quality”
18%of negative reviews mention “Size-Overall”
0.4%of orders come back
“So small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Toddler Hair Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data