Toddler Duvet and Pillow Set
FailDemand is soft, at -28.3% this quarter, so Toddler Duvet and Pillow Set is a Fail.
- Flapen Score
- 38 / 100Ranks 536 of 638 Baby Products niches · −9 vs the category median of 4738
- Market size
- £264K/yr539K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 12 sellers
Flapen Score
Toddler Duvet and Pillow Set against its category
The dotted line is the Baby Products average. Past it, Toddler Duvet and Pillow Set is stronger. Inside it, weaker.
Market
The Toddler Duvet and Pillow Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Duvet and Pillow Set 539K times last year and spent an estimated £264K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.
- Searches, last 12 months
- 539K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £264Ka year
- Peak month
- September2.4× the quietest month
- Top search term
- toddler duvet and pillow set85K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £10.83 to £15.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.10 that is £13K to £16K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £10.83–£15.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Nursery. It carries 1,818 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 50%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Nursery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,818per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Toddler Duvet and Pillow Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silentnight Safe Nights Cot Bed Duvet 4 Tog Anti Allergy Lightweight Soft Snug Nursery Quilt for Children Kids Toddlers Hypoallergenic and Machine Washable 150x120cm
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 8,587
- Age
- 12y ago

RLS MAHAM Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) Moon and Cloud Design | Soft & Breathable Baby Quilt Set (120 x90 cm)
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago

Silentnight Safe Nights Luxury Cot Bed Duvet 4 Tog - Anti Allergy Soft Breathable Snug Warm Nursery Junior Quilt for Children Kids Toddlers - Hypoallergenic and Machine Washable - 150x120cm
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 2y ago

Rohi 4.5 tog Cot Bed Duvet and pillow set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £14.56
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago

Rohi 7.5 Tog Cot Bed Duvet and Pillow Set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £15.72
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago
Trending
estimated 90-day click momentum
7.5 Tog Cot Bed Duvet and Pillow Lightweight Soft Snug Nursery Quilt for Kids Toddlers Hypoallergenic Anti Allergy & Machine Washable - 120cm x 150cm (7.5 Tog Cot Duvet + Cot Pillow)
- Price
- £15.72
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Hajran Linen Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) | Sleeping Moon Design | OEKO-TEX STANDARD 100 Certified | Ultra Soft and Breathable Quilt Set (120 x 90 cm)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 2y ago

Silentnight Safe Nights Luxury Cot Bed Duvet 4 Tog - Anti Allergy Soft Breathable Snug Warm Nursery Junior Quilt for Children Kids Toddlers - Hypoallergenic and Machine Washable - 150x120cm
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 2y ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 11mo ago

Rohi 4.5 tog Cot Bed Duvet and pillow set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £14.56
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago
Newest
by launch date
7.5 Tog Cot Bed Duvet and Pillow Lightweight Soft Snug Nursery Quilt for Kids Toddlers Hypoallergenic Anti Allergy & Machine Washable - 120cm x 150cm (7.5 Tog Cot Duvet + Cot Pillow)
- Price
- £15.72
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 11mo ago

RLS MAHAM Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) Moon and Cloud Design | Soft & Breathable Baby Quilt Set (120 x90 cm)
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago

Hajran Linen Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) | Sleeping Moon Design | OEKO-TEX STANDARD 100 Certified | Ultra Soft and Breathable Quilt Set (120 x 90 cm)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 2y ago

Clair de Lune Jungle Dream Reversible Cot Bed Duvet Cover and Pillowcase Set 120 x 150 cm White/Grey
- Price
- £10.93
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
9%
- Silentnight46%
- Rohi18%
- RLS MAHAM11%
- MH Home7%
- Adam Home6%
- Baby Comfort4%
- Open — no brand owns it (4 brands, 9%)
Demand
Toddler Duvet and Pillow Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Toddler Duvet and Pillow Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler duvet and pillow set85K/yr
- toddler duvet77K/yr
- cot bed duvet65K/yr
- cot duvet53K/yr
- cot duvet and pillow set38K/yr
- cot quilt25K/yr
- cot bed duvet and pillow set21K/yr
- baby duvet23K/yr
- toddler pillow and duvet set15K/yr
- kids duvet18K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Duvet and Pillow Set
We read the reviews and the return reasons for every product selling here.
“Not well made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Duvet and Pillow Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









