Toddler Duvet
FailDemand is soft, at -29.8% this quarter, so Toddler Duvet is a Fail.
- Flapen Score
- 34 / 100Ranks 589 of 638 Baby Products niches · −13 vs the category median of 4734
- Market size
- £157K/yr322K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 14 sellers
Flapen Score
Toddler Duvet against its category
The dotted line is the Baby Products average. Past it, Toddler Duvet is stronger. Inside it, weaker.
Market
The Toddler Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Duvet 322K times last year and spent an estimated £157K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 322K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £157Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- toddler duvet77K searches a year
02 · Price
A sale here is worth £12.34.
Listings sell for £12.34 on average, from £9.06 to £15.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £12.34 that is £12K to £15K a year per listing.
- Average price
- £12.34under the $15 to $100 sweet spot
- Price range
- £9.06–£15.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Nursery. It carries 2,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 45%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Nursery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,047per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Toddler Duvet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silentnight Safe Nights Cot Bed Duvet 4 Tog Anti Allergy Lightweight Soft Snug Nursery Quilt for Children Kids Toddlers Hypoallergenic and Machine Washable 150x120cm
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 8,587
- Age
- 12y ago

Silentnight Safe Nights Luxury Cot Bed Duvet 4 Tog - Anti Allergy Soft Breathable Snug Warm Nursery Junior Quilt for Children Kids Toddlers - Hypoallergenic and Machine Washable - 150x120cm
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 2y ago

RLS MAHAM Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) Moon and Cloud Design | Soft & Breathable Baby Quilt Set (120 x90 cm)
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago

Rohi 7.5 Tog Cot Bed Duvet and Pillow Set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £15.72
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago

Rohi 4.5 tog Cot Bed Duvet and pillow set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £14.56
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago
Trending
estimated 90-day click momentum
Hajran Linen Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) | Sleeping Moon Design | OEKO-TEX STANDARD 100 Certified | Ultra Soft and Breathable Quilt Set (120 x 90 cm)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 2y ago

Silentnight Safe Nights Luxury Cot Bed Duvet 4 Tog - Anti Allergy Soft Breathable Snug Warm Nursery Junior Quilt for Children Kids Toddlers - Hypoallergenic and Machine Washable - 150x120cm
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 2y ago

Rohi 4.5 tog Cot Bed Duvet and pillow set Microfibre Anti-Allergy Toddler Duvet & Pillow Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £14.56
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 11y ago

Rohi 4.5 Tog Cot Bed Duvet Microfibre Anti-Allergy Toddler Duvet Lightweight Breathable & Ultra Comfy Baby Quilt 120cm x 150cm
- Price
- £12.77
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 12y ago

Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
- Price
- £11.61
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 5y ago
Newest
by launch date
MH Traders Toddler Duvet All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

MH Home 7.5 Tog Toddler Duvet All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (7.5 Tog Duvet)
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 11mo ago

RLS MAHAM Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) Moon and Cloud Design | Soft & Breathable Baby Quilt Set (120 x90 cm)
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago

Hajran Linen Baby Cot Bed Duvet and Pillow Set (120 x 90 cm) | Sleeping Moon Design | OEKO-TEX STANDARD 100 Certified | Ultra Soft and Breathable Quilt Set (120 x 90 cm)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 2y ago

Silentnight Safe Nights Luxury Cot Bed Duvet 4 Tog - Anti Allergy Soft Breathable Snug Warm Nursery Junior Quilt for Children Kids Toddlers - Hypoallergenic and Machine Washable - 150x120cm
- Price
- £12.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
14
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
5%
- Silentnight60%
- Rohi14%
- RLS MAHAM11%
- Baby Comfort3%
- MH Home3%
- Adam Home3%
- Open — no brand owns it (2 brands, 5%)
Demand
Toddler Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×
Search terms
Top Toddler Duvet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler duvet77K/yr
- cot bed duvet65K/yr
- cot duvet53K/yr
- cot quilt25K/yr
- baby duvet23K/yr
- cotbed duvet18K/yr
- toddler quilt14K/yr
- toddler bed duvet16K/yr
- cot bed quilt7K/yr
- baby cot duvet4K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Duvet
We read the reviews and the return reasons for every product selling here.
“Not well made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Duvet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









