Toddler Cutlery

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £278K a year.

Searches, last 12 months

570K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

7.6%

Market size, estimated

£278Ka year

Peak month

January2.5× the quietest month

Top search term

toddler cutlery126K searches a year

Listings sell for £6.40 on average, from £3.27 to £11.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £6.40 that is £5K to £6K a year per listing.

Average price

£6.40under the $15 to $100 sweet spot

Price range

£3.27–£11.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #98 within Nursing & Feeding. It carries 1,520 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#98in Nursing & Feeding

Average rating

4.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,520per listing

Listings tracked

51

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months