Toddler Bedding
FailDemand is soft, at -40.0% this quarter, so Toddler Bedding is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £56K/yr169K searches / yr
- 90-day growth
- -40.0%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 33 sellers
Flapen Score
Toddler Bedding against its category
The dotted line is the Baby Products average. Past it, Toddler Bedding is stronger. Inside it, weaker.
Market
The Toddler Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Bedding 169K times last year and spent an estimated £56K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -40.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £56Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- toddler bedding set45K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £7.17 to £21.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.29 that is £0 to £1K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £7.17–£21.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #130 within Nursery. It carries 2,595 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 84%
- Out of stock, average day
- 7.1%
- Average rank
- #130in Nursery
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,595per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Toddler Bedding products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bloomsbury Mill - Cot Bed Duvet Cover Set - Toddler Bedding Set For Boys and Girls - Safari Adventure - Jungle Animals Kids Bedding - Cot Duvet Cover & Pillow Case Set - 120x150cm
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 19,384
- Age
- 8y ago

Clair de Lune Jungle Dream Reversible Cot Bed Duvet Cover and Pillowcase Set 120 x 150 cm White/Grey
- Price
- £10.93
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 2y ago

Bloomsbury Mill - Cot Bed Duvet Cover Set - Toddler Bedding Set For Girls - Unicorn Rainbow & Princess Kids Bedding - Pink Cot Duvet Cover & Pillow Case Set - 120x150cm
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 19,384
- Age
- 8y ago

Rapport Home - Toddler Duvet Cover & Pillowcase Set - Kids Reversible Bedding - Rumble in the Jungle Green Animal Print 120x150cm
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago

Rapport Roarsome Dinosaur Reversible Duvet Cover Set for Kids | Vibrant Dino World Bedding | Soft Cotton Blend Toddler Size White Green Blue
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 7y ago
Trending
estimated 90-day click momentum
Silentnight Safe Nights Cot Bed Duvet Set - Breathable 100% Cotton Jersey - Super Soft Kind to Skin - Duvet Cover & Pillowcase for Toodler Child Junior Quilt - 150x120cm - Hypoallergenic Safari
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 5mo ago

OHS Unicorn Fun Cot Bed Duvet Cover Set Gifts for Girls Super Soft Cosy Warm Microfibre Polyester Toddler Bedding Playful Cot Duvet Cover Comfy Toddler Bedding Set with Pillowcase Lilac
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4mo ago

DJDEA Cot Bed Duvet Cover Set Rubbit Reversible Toddler Bedding Set With Zip Fastening Kids Duvet Cover 120x150cm With 40x60 cm Pillowcase
- Price
- £13.36
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

JQWUPUP Blue Car Truck Cot Bed Duvet Cover Set 120 x 150cm for Boys Reversible Excavator Microfibre Toddler Bedding Set with Zipper
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

Bloomsbury Mill - Cot Bed Duvet Cover Set - Toddler Bedding Set For Girls - Unicorn Rainbow & Princess Kids Bedding - Pink Cot Duvet Cover & Pillow Case Set - 120x150cm
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 19,384
- Age
- 8y ago
Newest
by launch date
OHS Unicorn Fun Cot Bed Duvet Cover Set Gifts for Girls Super Soft Cosy Warm Microfibre Polyester Toddler Bedding Playful Cot Duvet Cover Comfy Toddler Bedding Set with Pillowcase Lilac
- Price
- £7.88
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4mo ago

Silentnight Safe Nights Cot Bed Duvet Set - Breathable 100% Cotton Jersey - Super Soft Kind to Skin - Duvet Cover & Pillowcase for Toodler Child Junior Quilt - 150x120cm - Hypoallergenic Safari
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 5mo ago

JQWUPUP Blue Car Truck Cot Bed Duvet Cover Set 120 x 150cm for Boys Reversible Excavator Microfibre Toddler Bedding Set with Zipper
- Price
- £11.93
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago

JHCHMX Cot Bed Duvet Cover Set Beige Star Pattern Toddler Bedding Set For Girls Soft Reversible Duvet Cover with Pillowcase Kids Bedding Set-120x150cm
- Price
- £13.90
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

JHCHMX Cot Bed Duvet Cover Set Purple Star Pattern Toddler Bedding Set For Girls Soft Reversible Duvet Cover with Pillowcase Kids Bedding Set-120x150cm
- Price
- £13.00
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
33
Est. top-5 brand share
55%
Top 20: 98%
Est. top-5 click share
36%
Top 20: 77%
Open market
40%
- Bloomsbury Mill20%
- Rapport Home14%
- Clair de Lune7%
- Dreamscene7%
- Catherine Lansfield7%
- DuShow5%
Demand
Toddler Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Toddler Bedding search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler bedding set45K/yr
- toddler duvet cover set35K/yr
- toddler duvet cover22K/yr
- toddler bedding sets for boys13K/yr
- toddler duvet set12K/yr
- 120x150cm duvet cover set toddler10K/yr
- toddler bed bedding6K/yr
- toddler duvet and pillow set covers7K/yr
- toddler bed duvet cover set6K/yr
- toddler bed duvet cover4K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Bedding
We read the reviews and the return reasons for every product selling here.
“Not well made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Bedding questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









