Toddler Bath
FailDemand is soft, at -23.4% this quarter, so Toddler Bath is a Fail.
- Flapen Score
- 48 / 100Top 46% of 638 Baby Products niches · +1 vs the category median of 4748
- Market size
- £66K/yr106K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 58%top-5 click share · 25 brands · 42 sellers
Flapen Score
Toddler Bath against its category
The dotted line is the Baby Products average. Past it, Toddler Bath is stronger. Inside it, weaker.
Market
The Toddler Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toddler Bath 106K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £66Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- toddler bath58K searches a year
02 · Price
A sale here is worth £21.24.
Listings sell for £21.24 on average, from £6.15 to £40.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.24 that is £0 to £2K a year per listing.
- Average price
- £21.24inside the $15 to $100 sweet spot
- Price range
- £6.15–£40.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #54 within Health & Baby Care. It carries 566 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 83%
- Out of stock, average day
- 4.3%
- Average rank
- #54in Health & Baby Care
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 566per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Toddler Bath products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ingenuity Tuckaway Toddler Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required 12M-5Y
- Price
- £16.38
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 1y ago

Shnuggle Toddler Bath Tub | Larger Bath for Bigger Kids at Bathtime | Includes Warm and Soft Foam backrest | Grippy Anti-Slip Surface | Includes Easy Drain Bath Plug | Taupe Beige
- Price
- £28.69
- Rating
- 4.8/5
- Reviews
- 1,667
- Age
- 3y ago

Lafisun Foldable Baby Bath Portable Baby Bathtub All-in-One Design with Drain Plug Large Toddler Bath for Ages 0-8 78 X 45 X 30 CM(Cyan)
- Price
- £23.59
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 10mo ago

Shnuggle Toddler Bath Tub for Growing Children Comfortable Spacious Design with Foam Support Grippy Anti Slip Surface and Easy Drain Plug White with Light Grey Backrest
- Price
- £28.67
- Rating
- 4.8/5
- Reviews
- 1,667
- Age
- 6y ago

Foldable Bathtub for Children Multifunctional Portable Bath Tub Large Toddler Bath for Ages 0-8 All-in-One Design with Drain Plug (Green)
- Price
- £24.05
- Rating
- 4.1/5
- Reviews
- 305
- Age
- 1y ago
Trending
estimated 90-day click momentum
Orzbow Baby Bath Tub Large Toddler Bath with Non-Silp Base for 6 Months to 6 Years Travel Foldable Baby Bath for Outdoor Use Folds to 0.1m Stable & Durable Easy Clean Space Saving Green
- Price
- £20.04
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 6mo ago

Foldable Baby Bath Tub Extra Large Non-Slip Kids Bath Tub Portable Space-Saving Baby Bathtub for Newborn Toddler & Young Children Collapsible Bath for Home Shower Room & Travel (Dusty Blue)
- Price
- £22.19
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 3mo ago

Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving White
- Price
- £19.96
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago

Foldable Baby Bath tub Collapsible Non-Slip Shower Tray for Kids Portable Toddler Bath Tub with Drain Plug All-in-One Design Bathroom Baby Bathtub
- Price
- £17.13
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago

Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving Dinosaur
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago
Newest
by launch date
Foldable Baby Bath Tub Extra Large Non-Slip Kids Bath Tub Portable Space-Saving Baby Bathtub for Newborn Toddler & Young Children Collapsible Bath for Home Shower Room & Travel (Dusty Blue)
- Price
- £22.19
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 3mo ago

Orzbow Baby Bath Tub Large Toddler Bath with Non-Silp Base for 6 Months to 6 Years Travel Foldable Baby Bath for Outdoor Use Folds to 0.1m Stable & Durable Easy Clean Space Saving Green
- Price
- £20.04
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 6mo ago

Foldable Baby Bathtub for 06 Years Toddler Bath Tub for Shower Collapsible Kids Bathtub with 4 Stable Support Legs & Dual Drain Holes Portable Travel Baby Bath Easy Storage Off-White
- Price
- £24.02
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving Dinosaur
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago

Xynzanic Foldable Baby Bath Collapsible Baby Bathtub 3M-8Y Portable Travel Baby Bath Tub with Non-Slip Base Pop Up Folding Newborn Toddler Shower Tub Space Saving White
- Price
- £19.96
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
42
Est. top-5 brand share
65%
Top 20: 95%
Est. top-5 click share
58%
Top 20: 90%
Open market
31%
- Shnuggle23%
- Ingenuity19%
- Lafisun12%
- Vaiziya6%
- Xynzanic6%
- Badabulle3%
Demand
Toddler Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Toddler Bath search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler bath58K/yr
- toddler bath tub14K/yr
- large baby bath12K/yr
- portable bath for kids6K/yr
- foldable bath tub kids9K/yr
- collapsible bath tub for kids4K/yr
- large baby bath tub3K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Bath
We read the reviews and the return reasons for every product selling here.
“don't fit a standard shower”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Bath questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









