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Toddler Bath

Fail

Demand is soft, at -23.4% this quarter, so Toddler Bath is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£66K/yr106K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
58%top-5 click share · 25 brands · 42 sellers

Flapen Score

Toddler Bath against its category

The dotted line is the Baby Products average. Past it, Toddler Bath is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toddler Bath 106K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.9%
Market size, estimated
£66Ka year
Peak month
October1.9× the quietest month
Top search term
toddler bath58K searches a year

02 · Price

A sale here is worth £21.24.

Listings sell for £21.24 on average, from £6.15 to £40.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.24 that is £0 to £2K a year per listing.

Average price
£21.24inside the $15 to $100 sweet spot
Price range
£6.15–£40.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #54 within Health & Baby Care. It carries 566 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
4.3%
Average rank
#54in Health & Baby Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
29

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toddler Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

42

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

58%

Top 20: 90%

Open market

31%

  • Brand 123%
  • Brand 219%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Toddler Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Toddler Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler bath58K/yr
  • toddler bath tub14K/yr
  • large baby bath12K/yr
  • portable bath for kids6K/yr
  • foldable bath tub kids9K/yr
  • collapsible bath tub for kids4K/yr
  • large baby bath tub3K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Bath

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
1.6%of orders come back
“don't fit a standard shower”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Bath questions

Answered from the same tracked data.