Teething Roller
FailPrices span $3.84–$8.03, mostly outside the sweet spot, so Teething Roller is a Fail.
- Flapen Score
- 44 / 100Ranks 406 of 638 Baby Products niches · −3 vs the category median of 4744
- Market size
- £37K/yr80K searches / yr
- 90-day growth
- -34.4%search demand this quarter
- Competition
- 64%top-5 click share · 16 brands · 78 sellers
Flapen Score
Teething Roller against its category
The dotted line is the Baby Products average. Past it, Teething Roller is stronger. Inside it, weaker.
Market
The Teething Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teething Roller 80K times last year and spent an estimated £37K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -34.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £37Ka year
- Top search term
- teething roller42K searches a year
02 · Price
A sale here is worth £5.98.
Listings sell for £5.98 on average, from £3.84 to £8.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.98 that is £1K to £3K a year per listing.
- Average price
- £5.98under the $15 to $100 sweet spot
- Price range
- £3.84–£8.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #305 within Soothers & Teethers. It carries 2,108 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 17.1%
- Average rank
- #305in Soothers & Teethers
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,108per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Teething Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
78
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
23%
- Brand 125%
- Brand 217%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Teething Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3× · 9 of 12 months tracked
Search terms
Top Teething Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teething roller42K/yr
- baby teething roller5K/yr
- teething roller baby relief28K/yr
- a thousand roses teething roller4K/yr
- teething roller natural pain relief baby326/yr
Reviews and returns
What reviews say buyers love and hate about Teething Roller
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teething Roller questions
Answered from the same tracked data.