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Teething Mitten for Babies

Fail

Prices span $4.13–$14.95, mostly outside the sweet spot, so Teething Mitten for Babies is a Fail.

Flapen Score
38
38 / 100
Ranks 536 of 638 Baby Products niches · −9 vs the category median of 47
Market size
£54K/yr84K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
68%top-5 click share · 9 brands · 14 sellers

Flapen Score

Teething Mitten for Babies against its category

The dotted line is the Baby Products average. Past it, Teething Mitten for Babies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Mitten for Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teething Mitten for Babies 84K times last year and spent an estimated £54K. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
9.7%
Market size, estimated
£54Ka year
Peak month
February1.7× the quietest month
Top search term
teething mitten18K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £4.13 to £14.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.68 that is £2K to £3K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£4.13–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #52 within Soothers & Teethers. It carries 2,505 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#52in Soothers & Teethers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,505per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Teething Mitten for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 138%
  • Brand 220%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Teething Mitten for Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Teething Mitten for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething mitten18K/yr
  • teething glove13K/yr
  • teething mittens 3-6 months8K/yr
  • hand teethers for babies6K/yr
  • teething mitt6K/yr
  • gummee teething glove6K/yr
  • nuby teething mitt4K/yr
  • teething mit4K/yr
  • baby teething mittens4K/yr
  • teething gloves 3-6 months5K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Mitten for Babies

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.4%of orders come back
“The chewing part could have been a bit bigger”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Teething Mitten for Babies questions

Answered from the same tracked data.