Teething Gel
FailThe top 5 products take 100% of clicks, so Teething Gel is a Fail.
- Flapen Score
- 32 / 100Ranks 611 of 638 Baby Products niches · −15 vs the category median of 4732
- Market size
- £146K/yr185K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 102 sellers
Flapen Score
Teething Gel against its category
The dotted line is the Baby Products average. Past it, Teething Gel is stronger. Inside it, weaker.
Market
The Teething Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teething Gel 185K times last year and spent an estimated £146K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £146Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- teething gel102K searches a year
02 · Price
A sale here is worth £5.05.
Listings sell for £5.05 on average, from £3.22 to £8.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £5.05 that is £30K to £40K a year per listing.
- Average price
- £5.05under the $15 to $100 sweet spot
- Price range
- £3.22–£8.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Soothers & Teethers. It carries 9,785 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Soothers & Teethers
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,785per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Teething Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 7y ago

Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 1,305
- Age
- 18y ago

Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 4,827
- Age
- 8y ago

Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 8y ago
Trending
estimated 90-day click momentum
Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 8y ago

Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 4,827
- Age
- 8y ago

Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 1,305
- Age
- 18y ago

Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 7y ago
Newest
by launch date
Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
- Price
- £3.84
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 7y ago

Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 16,504
- Age
- 8y ago

Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 4,827
- Age
- 8y ago

Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 1,305
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Ashton & Parsons77%
- Bonjela16%
- Dr. Talbot's7%
- Open — no brand owns it (0%)
Demand
Teething Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Teething Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teething gel102K/yr
- baby teething gel21K/yr
- ashton parsons teething gel16K/yr
- teething gel for babies 3 months10K/yr
- calgel teething gel7K/yr
- ashton and parsons teething gel9K/yr
- dentinox teething gel7K/yr
- teething gel for babies6K/yr
- teething gel for babies 6 months3K/yr
- bonjela teething gel from 2 months3K/yr
Reviews and returns
What reviews say buyers love and hate about Teething Gel
We read the reviews and the return reasons for every product selling here.
“Not useful with a breast feed baby”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teething Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









