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Teething Gel

Fail

The top 5 products take 100% of clicks, so Teething Gel is a Fail.

Flapen Score
32
32 / 100
Ranks 611 of 638 Baby Products niches · −15 vs the category median of 47
Market size
£146K/yr185K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 102 sellers

Flapen Score

Teething Gel against its category

The dotted line is the Baby Products average. Past it, Teething Gel is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teething Gel 185K times last year and spent an estimated £146K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
15.6%
Market size, estimated
£146Ka year
Peak month
October1.7× the quietest month
Top search term
teething gel102K searches a year

02 · Price

A sale here is worth £5.05.

Listings sell for £5.05 on average, from £3.22 to £8.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £5.05 that is £30K to £40K a year per listing.

Average price
£5.05under the $15 to $100 sweet spot
Price range
£3.22–£8.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£30K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Soothers & Teethers. It carries 9,785 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Soothers & Teethers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,785per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Teething Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£88K£117K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

102

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ashton & Parsons77%
  • Bonjela16%
  • Dr. Talbot's7%
  • Open — no brand owns it (0%)

Demand

Teething Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Teething Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teething gel102K/yr
  • baby teething gel21K/yr
  • ashton parsons teething gel16K/yr
  • teething gel for babies 3 months10K/yr
  • calgel teething gel7K/yr
  • ashton and parsons teething gel9K/yr
  • dentinox teething gel7K/yr
  • teething gel for babies6K/yr
  • teething gel for babies 6 months3K/yr
  • bonjela teething gel from 2 months3K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Oral Hygiene”
14%of negative reviews mention “Breastfeeding Friendly”
0.1%of orders come back
“Not useful with a breast feed baby”
A buyer, on “Breastfeeding Friendly”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Teething Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data