teething gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£146K£146K/yr · 185K searches
Review moat
Bad9,785avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.22–£8.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, teething gel is a £146K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
teething gel market data
- Units sold / yr
- 30K–40K
- avg 6,000–8,000/product
- Revenue / yr
- £152K–£202K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ashton & Parsons77%
- Bonjela16%
- Dr. Talbot's7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top teething gel search terms
- teething gel102K/yr
- baby teething gel21K/yr
- ashton parsons teething gel16K/yr
- teething gel for babies 3 months10K/yr
- calgel teething gel7K/yr
- ashton and parsons teething gel9K/yr
- dentinox teething gel7K/yr
- teething gel for babies6K/yr
- teething gel for babies 6 months3K/yr
- bonjela teething gel from 2 months3K/yr
Top teething gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
Ashton & Parsons£3.844.6★16,504 rev
Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
Bonjela£3.224.5★1,305 rev
Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
Dr. Talbot's£8.034.5★4,827 rev
Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
Ashton & Parsons£5.104.6★16,504 rev
Newest
by launch dateAshton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
Ashton & Parsons£3.8416,504 rev
Ashton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
Ashton & Parsons£5.1016,504 rev
Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
Dr. Talbot's£8.034,827 rev
Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
Bonjela£3.221,305 rev
Trending
90-day click momentumAshton & Parsons Teething Powders used to soothe teething pain and symptoms for Babies From 3 Months+ natural traditional remedy UKs No1 teething brand in pharmacy* Pack of 30.
Ashton & Parsons£5.104.6★
Dr. Talbots All Natural Teething Gel with Bonus Silicone Massaging Toothbrush 0.53 Ounce Benzocaine Free
Dr. Talbot's£8.034.5★
Bonjela Baby Teething Gel for 6 Months+ Infants to Help Relieve Common Teething Symptoms 15g
Bonjela£3.224.5★
Ashton & Parsons Teething Gel for 3 Months+ Infants to Help Relieve Common Teething Symptoms 10ml
Ashton & Parsons£3.844.6★
What buyers say about teething gel
What buyers praise and complain about, mined from review topics.What buyers love
“Has been fantastic for my baby girls teeth coming through”
“really worth buying”
“Works Quickly and Gentle on Gums”
“Easy to use worth the money”
“theyve made a noticeable difference during teething”
“Great product”
“Within a short time our baby seemed calmer and more comfortable”
“The gel itself is nicely designed”
“which the baby chews with pleasure”
“Life saver”
What buyers complain about
“Not useful with a breast feed baby”
“unfortunately, it was not very effective for mine”
“it doesnt do a thing just leaves a sickly sweet taste”
“Not worth it”
“the discomfort seemed to continue as usual”
“it doesnt do a thing just leaves a sickly sweet taste”
“especially during more uncomfortable periods”
“Only thing is I think the bristles are a bit hard if their gums are raw”
Top return reasons
Common questions
- Is teething gel profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 4 tracked products. 90-day search growth is -22.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the teething gel niche?
- 3 brands and 102 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in teething gel?
- Top complaints mined from reviews: Breastfeeding Friendly, Functionality-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for teething gel peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the teething gel niche?
- Listings span £3.22–£8.03; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 9,785 reviews — the moat a new listing must climb.