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Teddy Storage

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -25.8% this quarter, so Teddy Storage is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Market size
£271K/yr811K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
33%top-5 click share · 35 brands · 44 sellers

Flapen Score

Teddy Storage against its category

The dotted line is the Baby Products average. Past it, Teddy Storage is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teddy Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Teddy Storage 811K times last year and spent an estimated £271K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
1.9%
Market size, estimated
£271Ka year
Peak month
January2.2× the quietest month
Top search term
teddy storage367K searches a year

02 · Price

A sale here is worth £17.69.

Listings sell for £17.69 on average, from £4.20 to £38.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £17.69 that is £2K to £4K a year per listing.

Average price
£17.69inside the $15 to $100 sweet spot
Price range
£4.20–£38.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #84 within Nursery. It carries 2,801 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
11.4%
Average rank
#84in Nursery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,801per listing
Listings tracked
46

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Teddy Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

44

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

33%

Top 20: 76%

Open market

50%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Teddy Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Teddy Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy storage367K/yr
  • soft toy storage152K/yr
  • teddy bear storage65K/yr
  • cuddly toy storage49K/yr
  • stuffed animal storage46K/yr
  • plush storage19K/yr
  • stuffed toy storage13K/yr
  • jellycat storage10K/yr
  • hanging toy storage15K/yr
  • teddy zoo9K/yr

Reviews and returns

What reviews say buyers love and hate about Teddy Storage

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Storage Capacity”
11%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Actually too big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Teddy Storage questions

Answered from the same tracked data.