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Swim Nappies Size 3-4

Fail

Prices span $4.46–$12.72, mostly outside the sweet spot, so Swim Nappies Size 3-4 is a Fail.

Flapen Score
47
47 / 100
Ranks 319 of 638 Baby Products niches · on the category median
Market size
£51K/yr50K searches / yr
90-day growth
+68.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 67 sellers

Flapen Score

Swim Nappies Size 3-4 against its category

The dotted line is the Baby Products average. Past it, Swim Nappies Size 3-4 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Nappies Size 3-4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swim Nappies Size 3-4 50K times last year and spent an estimated £51K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+68.7%
Conversion, latest week
11.5%
Market size, estimated
£51Ka year
Peak month
May4.7× the quietest month
Top search term
swim nappies size 416K searches a year

02 · Price

A sale here is worth £8.79.

Listings sell for £8.79 on average, from £4.46 to £12.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.79 that is £4K to £7K a year per listing.

Average price
£8.79under the $15 to $100 sweet spot
Price range
£4.46–£12.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Nappy Changing. It carries 900 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Nappy Changing
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
900per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Swim Nappies Size 3-4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

67

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 220%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Swim Nappies Size 3-4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Swim Nappies Size 3-4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim nappies size 416K/yr
  • swim nappies size 311K/yr
  • swimming nappies size 47K/yr
  • swimming nappies size 36K/yr
  • huggies little swimmers 3-43K/yr
  • little swimmers 3-43K/yr
  • huggies swim nappies 3-43K/yr
  • swim nappies size 3-42K/yr

Reviews and returns

What reviews say buyers love and hate about Swim Nappies Size 3-4

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The sizing isn't great”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Swim Nappies Size 3-4 questions

Answered from the same tracked data.