Swaddle Blanket 0-3 Months

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

1.6%

Market size, estimated

£198Ka year

Peak month

October1.9× the quietest month

Top search term

swaddle129K searches a year

Listings sell for £18.05 on average, from £7.19 to £32.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £18.05 that is £5K to £9K a year per listing.

Average price

£18.05inside the $15 to $100 sweet spot

Price range

£7.19–£32.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #26 within Nursery. It carries 3,449 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#26in Nursery

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,449per listing

Listings tracked

47

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months