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Suction Toys

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $44K a year here, so Suction Toys is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 638 Baby Products niches · +7 vs the category median of 47
Market size
£44K/yr114K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
41%top-5 click share · 31 brands · 71 sellers

Flapen Score

Suction Toys against its category

The dotted line is the Baby Products average. Past it, Suction Toys is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suction Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suction Toys 114K times last year and spent an estimated £44K. The top 5 brands take 48% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
4.4%
Market size, estimated
£44Ka year
Peak month
December1.3× the quietest month
Top search term
suction toys45K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £5.56 to £21.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.78 that is £878 to £2K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£5.56–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£878–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #222 within Soothers & Teethers. It carries 1,879 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#222in Soothers & Teethers
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,879per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Suction Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

71

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

41%

Top 20: 87%

Open market

45%

  • Brand 113%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Suction Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Suction Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suction toys45K/yr
  • suction toy18K/yr
  • suction toys for 6 months sensory toy12K/yr
  • baby suction toy8K/yr
  • sucker toys5K/yr
  • suction cup toys7K/yr
  • suction baby toys5K/yr
  • baby suction toys6K/yr
  • suction toys for 9 months sensory toy4K/yr
  • suction bath toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Suction Toys

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Suction Toys questions

Answered from the same tracked data.