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Suction Plate Baby

Fail

Demand is soft, at -12.3% this quarter, so Suction Plate Baby is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£154K/yr357K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
47%top-5 click share · 12 brands · 34 sellers

Flapen Score

Suction Plate Baby against its category

The dotted line is the Baby Products average. Past it, Suction Plate Baby is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suction Plate Baby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suction Plate Baby 357K times last year and spent an estimated £154K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
4.8%
Market size, estimated
£154Ka year
Peak month
January1.3× the quietest month
Top search term
baby plate59K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £3.15 to £18.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.01 that is £2K to £5K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£3.15–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #21 within Nursing & Feeding. It carries 3,551 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#21in Nursing & Feeding
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,551per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Suction Plate Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

34

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

6%

  • Brand 153%
  • Brand 219%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Suction Plate Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Suction Plate Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby plate59K/yr
  • baby plates40K/yr
  • suction plates for babies weaning43K/yr
  • baby plates with suction34K/yr
  • baby suction plate28K/yr
  • suction plate29K/yr
  • weaning plate18K/yr
  • suction plates for toddlers17K/yr
  • suction plates10K/yr
  • silicone baby plate9K/yr

Reviews and returns

What reviews say buyers love and hate about Suction Plate Baby

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Non sticky”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Suction Plate Baby questions

Answered from the same tracked data.