suction plate baby
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£154K£154K/yr · 357K searches
Review moat
Okay3,551.06avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£3.15–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, suction plate baby is a £154K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
suction plate baby market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £135K–£180K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.3%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
34
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
6%
- PandaEar53%
- Munchkin19%
- YIAGUN14%
- Vital Baby3%
- ana baby2%
- Moonkie2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top suction plate baby search terms
- baby plate59K/yr
- baby plates40K/yr
- suction plates for babies weaning43K/yr
- baby plates with suction34K/yr
- baby suction plate28K/yr
- suction plate29K/yr
- weaning plate18K/yr
- suction plates for toddlers17K/yr
- suction plates10K/yr
- silicone baby plate9K/yr
Top suction plate baby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Plates with Suction - 2 Pack Silicone Divided Plates for Toddler Kids Self Feeding - Non Slip Suitable for High Chairs Tray and Tables - Portable (Blue+Green)
YIAGUN£5.844.5★231 rev
PandaEar 3 Pack Baby Suction Plates for Weaning with Spoons Silicone Toddler Plates for Childrens Kids Unbreakable Divided Baby Plate with Suction Non-Slip Non-Toxic BPA Free (Creamy Grey Brown)
PandaEar£8.344.6★1,404 rev
PandaEar 3 Pack Baby Suction Plates for Weaning with Spoons Silicone Toddler Plates for Childrens Kids Unbreakable Divided Baby Plate with Suction Non-Slip Non-Toxic BPA Free (Blue Red Brown)
PandaEar£8.314.6★1,404 rev
PandaEar Silicone Baby Plates - 3 Pack Suction Divided Weaning & Dinner Set BPA-Free (Pink Linen Light Pink)
PandaEar£8.254.3★1,995 rev
PandaEar 3 Pack Silicone Baby Suction Plates for Toddler Kids Self Feeding Stay Put Divided Feeding Weaning Plates for High Chair Tray Unbreakable Portable Non Slip
PandaEar£8.384.4★7,609 rev
Newest
by launch date
PandaEar 2 Pack Stainless Steel Baby Suction Plates & 2 Pack Spoons Toddler Utensils Baby Feeding Set Divided Plates for Baby Led Weaning Supplies BPA-Free (Blue Green)
PandaEar£8.65179 rev
PandaEar 6-Piece Baby Feeding Set: 2 Suction Silicone Divided Plates with 2 Sets of Stainless Steel Spoons and Forks BPA-Free Self-Feeding Toddler Weaning Supplies (Light Pink & Beige)
PandaEar£8.00179 rev
PandaEar Silicone Suction Plates for Toddlers - Set of 3 Divided Baby Feeding Plates Non-Slip Highchair Tray Fit BPA-Free Weaning Supplies Unbreakable & Portable (Light Green Pink Flax)
PandaEar£8.1764 rev
PandaEar Silicone Baby Plate with Suction Divided Weaning Plate Unbreakable Suction Plate for Toddler Kids Childrens Non-Slip Non-Toxic BPA Free Owl (Blue)
PandaEar£5.80271 rev
Silicone Suction Plate for Babies and Toddlers - Non-Slip Design with Suction Base Oval Plate for Weaning and Highchair Use - BPA-Free Hypoallergenic Easy to Clean and Store (Livid Blue)
Sella Products£6.6067 rev
Trending
90-day click momentumPandaEar 2 Pack Stainless Steel Baby Suction Plates & 2 Pack Spoons Toddler Utensils Baby Feeding Set Divided Plates for Baby Led Weaning Supplies BPA-Free (Blue Green)
PandaEar£8.654.5★
Aolso Plate Silicone Suction Plates 2Pcs Suction Plates Non Slip Silicone Weaning Plate Divided Dishes for Self Feeding Fits for Most Highchairs Trays
Aolso£5.634.0★
PandaEar 6-Piece Baby Feeding Set: 2 Suction Silicone Divided Plates with 2 Sets of Stainless Steel Spoons and Forks BPA-Free Self-Feeding Toddler Weaning Supplies (Light Pink & Beige)
PandaEar£8.004.6★
PandaEar Silicone Suction Plates for Toddlers - Set of 3 Divided Baby Feeding Plates Non-Slip Highchair Tray Fit BPA-Free Weaning Supplies Unbreakable & Portable (Light Green Pink Flax)
PandaEar£8.174.4★
PandaEar 3 Pack Baby Suction Plates for Weaning with Spoons Silicone Toddler Plates for Childrens Kids Unbreakable Divided Baby Plate with Suction Non-Slip Non-Toxic BPA Free (Creamy Grey Brown)
PandaEar£8.344.6★
What buyers say about suction plate baby
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality set”
“Good value”
“Nice sizes”
“Cleans in dishwasher perfectly”
“I love the colours and quality”
“Perfect for what I needed”
“sticks very well”
“Easy to use”
“Love the design”
“The cutlery is easy for little hands to grip, and the materials feel durable and safe”
What buyers complain about
“Non sticky”
“not very great with smells”
“Not all fit for purpose”
“These are a little bit more expensive than I'd like to pay”
“they didn't last long”
“making such a mess”
“cant put them in the dishwasher however”
“Not dishwasher safe”
“has broken our microwave even if it said it was microwave friendly”
“Colours bit bland”
Top return reasons
Common questions
- Is suction plate baby profitable to sell on Amazon United Kingdom?
- The niche generates £154K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the suction plate baby niche?
- 12 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in suction plate baby?
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Size-Overall. The return rate is 0.6%.
- When does demand for suction plate baby peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the suction plate baby niche?
- Listings span £3.15–£18.44; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 3,551 reviews — the moat a new listing must climb.