Stray Kids
FailDemand is soft, at -42.7% this quarter, so Stray Kids is a Fail.
- Flapen Score
- 41 / 100Ranks 478 of 638 Baby Products niches · −6 vs the category median of 4741
- Market size
- £61K/yr327K searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 44%top-5 click share · 8 brands · 21 sellers
Flapen Score
Stray Kids against its category
The dotted line is the Baby Products average. Past it, Stray Kids is stronger. Inside it, weaker.
Market
The Stray Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stray Kids 327K times last year and spent an estimated £61K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 327K
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £61Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- stray kids album210K searches a year
02 · Price
A sale here is worth £17.89.
Listings sell for £17.89 on average, from £7.00 to £23.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.89 that is £2K to £4K a year per listing.
- Average price
- £17.89inside the $15 to $100 sweet spot
- Price range
- £7.00–£23.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #279 within Gifts & Keepsakes. It carries 114 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 97%
- Out of stock, average day
- 17.6%
- Average rank
- #279in Gifts & Keepsakes
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 114per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Stray Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
21
Top-5 brand share
82%
Top 20: 87%
Top-5 click share
44%
Top 20: 87%
Open market
4%
- Brand 159%
- Brand 213%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Stray Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Stray Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stray kids album210K/yr
- skz album46K/yr
- straykids album43K/yr
- stray kids albums19K/yr
- skz albums9K/yr
Reviews and returns
What reviews say buyers love and hate about Stray Kids
We read the reviews and the return reasons for every product selling here.
“Sadly the keyring was broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stray Kids questions
Answered from the same tracked data.