Stray Kids
soft demand (-42.7% this quarter) — Stray Kids doesn't clear our bar today.
Flapen Score
Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47
Is Stray Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stray Kids is a £61K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 41/100.
Stray Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.7% over the last 90 days and 1.1% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 34 products
Top Stray Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Stray Kids - -Rock-STAR (Strandard - Random Ver.) Photobook + CD-R + Photocard + Panorama Mini Poster + Unit Photocard + Sticker + 2 Pin Badges + 5 Extra Photocards
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 2y ago
![Stray-Kids - The 4th Album [KARMA] (CEREMONY Ver.) Outbox + Photobook + Photo Postcard Set + CD-R + Removable Sticker + Mini poster + 2 Pin Badges + 5 Extra Photocards](https://m.media-amazon.com/images/I/51PjaGOnYFL.jpg)
Stray-Kids - The 4th Album [KARMA] (CEREMONY Ver.) Outbox + Photobook + Photo Postcard Set + CD-R + Removable Sticker + Mini poster + 2 Pin Badges + 5 Extra Photocards
- Price
- £23.18
- Rating
- 4.8/5
- Reviews
- 359
- Age
- 10mo ago
Stray Kids - ATE Album+Pre-Order Gift (Boom ver.)
- Price
- £19.07
- Rating
- 4.7/5
- Reviews
- 359
- Age
- 2y ago
![[PreOrder Benefits] STRAYKIDS SKZ : SKZHOP HIPTAPE HOP (Skzhop Version) Album CD-R+Folded Poster+Graphic Sticker+Photobook+CD Book+Sticker+Photocard+Unit Photocard+Mini Poster](https://m.media-amazon.com/images/I/513KVzxKfxL.jpg)
[PreOrder Benefits] STRAYKIDS SKZ : SKZHOP HIPTAPE HOP (Skzhop Version) Album CD-R+Folded Poster+Graphic Sticker+Photobook+CD Book+Sticker+Photocard+Unit Photocard+Mini Poster
- Price
- £21.02
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago
![STRAY KIDS ODDINARY [Standard Ver] Album (MASK OFF ver.) CD+Photocards+Photobook+ID Photocard+Mini Poster+(Extra 4 Photocards+1 Double-Sided Photocard+Mirror)](https://m.media-amazon.com/images/I/416MNwtwSTL.jpg)
STRAY KIDS ODDINARY [Standard Ver] Album (MASK OFF ver.) CD+Photocards+Photobook+ID Photocard+Mini Poster+(Extra 4 Photocards+1 Double-Sided Photocard+Mirror)
- Price
- £21.58
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 4y ago
Trending
90-day click momentum![Stray Kids - SKZ IT TAPE [DO IT] (PLATFORM PLVE Ver.) No CD Random Photocard + Image Card + Wax Seal Sticker + Folded Lyric Paper + Gift](https://m.media-amazon.com/images/I/41ARBg-wrkL.jpg)
Stray Kids - SKZ IT TAPE [DO IT] (PLATFORM PLVE Ver.) No CD Random Photocard + Image Card + Wax Seal Sticker + Folded Lyric Paper + Gift
- Price
- £12.44
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
![Stray Kids - The 4th Album [KARMA] (KARMA Ver.) Photo Cover Set + Outsleeve + CD-R + Photobook + Clear Binder + 2 Pin Badges + 5 Extra Photocards](https://m.media-amazon.com/images/I/51hCBVGiymL.jpg)
Stray Kids - The 4th Album [KARMA] (KARMA Ver.) Photo Cover Set + Outsleeve + CD-R + Photobook + Clear Binder + 2 Pin Badges + 5 Extra Photocards
- Price
- £18.49
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 10mo ago
Stray Kids Photocards 55pcs Stray Kids Photocards and 40pcs SKZ Stickers SKZ HOP New Album Cards for Fans
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
![[Preorder Benefits] STRAYKIDS : 5 STAR [A Version] 3rd Album CD-R+Folded Poster+B-CUT Film Mini Photobook+Photocards+OOTD Mini Poster+Photobook+Sticker Set+Cartoon Postcard](https://m.media-amazon.com/images/I/610nHi4LgkL.jpg)
[Preorder Benefits] STRAYKIDS : 5 STAR [A Version] 3rd Album CD-R+Folded Poster+B-CUT Film Mini Photobook+Photocards+OOTD Mini Poster+Photobook+Sticker Set+Cartoon Postcard
- Price
- £18.27
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago
![Stray-Kids - The 4th Album [KARMA] (HOORAY Ver.) Outbox + Photobook + Photo Postcard Set + CD-R + Removable Sticker + Mini poster + 2 Pin Badges + 5 Extra Photocards](https://m.media-amazon.com/images/I/51465umCOyL.jpg)
Stray-Kids - The 4th Album [KARMA] (HOORAY Ver.) Outbox + Photobook + Photo Postcard Set + CD-R + Removable Sticker + Mini poster + 2 Pin Badges + 5 Extra Photocards
- Price
- £20.10
- Rating
- 4.8/5
- Reviews
- 359
- Age
- 10mo ago
Newest
by launch dateStray Kids - SKZ IT TAPE [DO IT] (PLATFORM PLVE Ver.) No CD Random Photocard + Image Card + Wax Seal Sticker + Folded Lyric Paper + Gift
- Price
- £12.44
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Stray Kids Photocards 55pcs Stray Kids Photocards and 40pcs SKZ Stickers SKZ HOP New Album Cards for Fans
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
![Stray Kids - SKZ IT TAPE [DO IT] ACCORDION Digipack Version (I.N)](https://m.media-amazon.com/images/I/417EP1wHlLL.jpg)
Stray Kids - SKZ IT TAPE [DO IT] ACCORDION Digipack Version (I.N)
- Price
- £14.28
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 7mo ago
![Stray-Kids Skz It Tape Do It [IT ver.] Album+Pre-Order Gift](https://m.media-amazon.com/images/I/3151A23mATL.jpg)
Stray-Kids Skz It Tape Do It [IT ver.] Album+Pre-Order Gift
- Price
- £19.63
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 9mo ago
![StrayKids 4th Full Album CEREMONY [KARMA] COMPACT Ver + P.O.B](https://m.media-amazon.com/images/I/31wx7xbiiHL.jpg)
StrayKids 4th Full Album CEREMONY [KARMA] COMPACT Ver + P.O.B
- Price
- £11.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
21
Top-5 brand share
82%
Top 20: 87%
Top-5 click share
44%
Top 20: 87%
Open market
4%
- Generic59%
- --13%
- GENIE MUSIC10%
- Ni Zmir5%
- JYP Ent.5%
- DREAMUS3%
- Open — no brand owns it (2 brands, 4%)
Stray Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 2.5×
Top Stray Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stray kids album210K/yr
- skz album46K/yr
- straykids album43K/yr
- stray kids albums19K/yr
- skz albums9K/yr
What reviews say buyers love and hate about Stray Kids
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good quality Pokémon card binder”
“Official and came with PO benefits, as advertised”
“Good value”
“its been perfect for organising my collection”
“Gift for my daughter”
What buyers complain about
57% of reviews“Sadly the keyring was broken”
“Birthday present and the cd doesnt work”
“This is the PLATFORM PLVE version so its small”
“just a little expensive”
Stray Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stray Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
