straw cups for toddlers
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,544.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.05–£20.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Market size
Okay£129K£129K/yr · 319K searches
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, straw cups for toddlers is a £129K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
straw cups for toddlers market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £135K–£180K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.3%
- Avg brand age
- 44 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
51
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
28%
Top 20: 70%
Open market
2%
- Nuby71%
- Tommee Tippee18%
- Munchkin3%
- NUK3%
- Ion81%
- SENBSLAN1%
- Open — no brand owns it (5 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top straw cups for toddlers search terms
- nuby water bottle82K/yr
- nuby bottle45K/yr
- nuby sippy cups33K/yr
- tommee tippee water bottle19K/yr
- toddler bottles18K/yr
- toddler straw bottle16K/yr
- nuby cup14K/yr
- tommee tippee insulated bottle7K/yr
- tommee tippee toddler bottles9K/yr
- nuby straw cup8K/yr
Top straw cups for toddlers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuby Super Straw Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher Safe | Suitable Beaker for 12 Months Plus (Sunshine)
Nuby£5.654.5★836 rev
Nuby Super Quench Water Bottle-No Spill Active Toddler Sippy Cup|540ml/19oz |Carry Handle|Freeflow|Dishwasher Steriliser Safe|Suitable Beaker for 18 Months Plus (Tropical Pack of 2)
Nuby£9.584.3★1,374 rev
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Dinosaurs Pack of 2)
Nuby£8.874.3★1,495 rev
Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack
Tommee Tippee£8.524.3★1,104 rev
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Strawberries Pack of 2)
Nuby£8.984.3★1,495 rev
Newest
by launch date
Tommee Tippee Insulated Sporty Spout Non-Spill Toddler Cup 266ml 12m+ Pack of 2 with Leak-Proof Valve and Handle in Fun Bright Colours Blue & Green
Tommee Tippee£9.4150 rev
Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Green & Blue
Tommee Tippee£8.151,104 rev
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)
Nuby£9.271,495 rev
Nuby Pack of 2 RapidBottle Anti-Colic Glass Feeding Bottles - Rapid Bottle with Silicone Coated Glass Bottles with Breast-Like Teat | Quick Feed | No Microplastics | Fast Sterilising | 9oz (Beige)
Nuby£20.0233 rev
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)
Nuby£9.131,490 rev
Trending
90-day click momentum
Nuby Super Quench Straw Water Bottle Spill Proof Active Toddler Sippy Cup | 540ml/19oz | Freeflow | Dishwasher and Steriliser Safe | Suitable Toddler Beaker for 18 Months Plus (Sport Pack of 2)
Nuby£9.464.3★
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Unicorns Pack of 2)
Nuby£9.274.3★
Nuby Incredible Gulp Water Bottle - No Spill Active Toddler Sippy Cup | 360ml / 12oz | Carry Handle | Dishwasher and Microwave Safe | Suitable Beaker for 18 Months Plus (Jurassic Pack of 2)
Nuby£9.134.3★
Tommee Tippee Insulated Sporty Spout Non-Spill Toddler Cup 266ml 12m+ Pack of 2 with Leak-Proof Valve and Handle in Fun Bright Colours Blue & Green
Tommee Tippee£9.414.3★
Tommee Tippee Insulated Active Spout Toddler Sippy Cup 266ml 12m+ Pack of 2 Leak-Proof Childrens Water Bottle with Handle in Fun Colours and Animal Print Green & Blue
Tommee Tippee£8.154.3★
What buyers say about straw cups for toddlers
What buyers praise and complain about, mined from review topics.What buyers love
“Leak free”
“Good quality bottle”
“Its easy to wash and keep clean”
“Good Value for the price”
“Made of durable material”
“Great for 1 use”
“Cute design”
“Good size”
“The colours are bright and fun too”
“Strong and sturdy,”
What buyers complain about
“Keeps leaking”
“smashed so wouldn't say it's durable”
“Its very hard to open”
“Very poor quality as it leaks”
“The valve has small parts that can be a bit fiddly to clean”
“very expensive”
“Poor straw design”
“Not ideal for a water bottle”
“obviously cheaply made”
“Doesnt work”
Top return reasons
Common questions
- Is straw cups for toddlers profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 61 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the straw cups for toddlers niche?
- 11 brands and 51 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in straw cups for toddlers?
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 0.7%.
- When does demand for straw cups for toddlers peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the straw cups for toddlers niche?
- Listings span £4.05–£20.16; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.