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Straw Cup

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 97% of clicks, so Straw Cup is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£319K/yr664K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
44%top-5 click share · 9 brands · 23 sellers

Flapen Score

Straw Cup against its category

The dotted line is the Baby Products average. Past it, Straw Cup is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straw Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Straw Cup 664K times last year and spent an estimated £319K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £319K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
5.3%
Market size, estimated
£319Ka year
Peak month
January2.0× the quietest month
Top search term
tum tum straw cup169K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £4.05 to £16.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.99 that is £7K to £9K a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£4.05–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Nursing & Feeding. It carries 1,929 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#30in Nursing & Feeding
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,929per listing
Listings tracked
31

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Straw Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

2%

  • Brand 162%
  • Brand 219%
  • Brand 311%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Straw Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Straw Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tum tum straw cup169K/yr
  • baby straw cup37K/yr
  • tum tum52K/yr
  • munchkin straw cup20K/yr
  • tum34K/yr
  • straw cup34K/yr
  • straw cups for toddlers28K/yr
  • tum tum cup48K/yr
  • toddler straw cup26K/yr
  • tommee tippee straw cup18K/yr

Reviews and returns

What reviews say buyers love and hate about Straw Cup

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Leak-Proof”
31%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Straw Cup questions

Answered from the same tracked data.