straw cup
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good£319K£319K/yr · 664K searches
Review moat
Okay1,928.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Price range
Bad£4.05–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, straw cup is a £319K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £270K–£360K
- units × avg price
- Launch success
- 43%
- 3 of 7 new (360d)
- Conversion rate
- 5.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
2%
- TUM TUM62%
- Munchkin19%
- Tommee Tippee11%
- Nuby5%
- NUK1%
- HOX1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Kev Koala S3)
TUM TUM£8.264.6★3,762 rev
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Boris Bear S3)
TUM TUM£8.274.6★3,762 rev
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Pip Panda 300ml)
TUM TUM£10.684.6★3,780 rev
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Betsy Bear S3)
TUM TUM£8.274.6★3,780 rev
Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design
Munchkin£6.444.2★199 rev
Newest
by launch date
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Two Pack (Boris & Pete 300ml)
TUM TUM£16.610 rev
Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design
Munchkin£6.44199 rev
Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup| Cat Design
Munchkin£6.25199 rev
Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink
HOX£4.0528 rev
Perfect Match Learner Straw Bottle | 8+ Months | 150ml | Leak Proof Baby Straw Cup | Anti-Slip Handles | Penguin | 1 Count
NUK£7.4088 rev
Trending
90-day click momentumTUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Two Pack (Boris & Pete 300ml)
TUM TUM£16.610.0★
b.box Sippy Cup | Drink from Any Angle | Fliptop Weighted Straw Leak Proof & Easy Grip | BPA Free Dishwasher Safe | from 6m+ | 240ml
b.box£8.294.4★
Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup| Cat Design
Munchkin£6.254.2★
Joypony PPSU Sippy Cup for Toddlers 6-36 Months Spill Proof Weighted Straw Cup with V-Valve & Handles 266ml BPA Free Baby Water Bottle for Transition with 2 Silicone Straws & Cleaning Brush - Green
Joypony£14.114.7★
Peppa Pig Family Kelso Soft Straw Cup 350ml | BPA-Free Toddler Drinking Cup with Secure Lid & Straw | Leak-Proof Durable & Fun Design for Kids Pink
HOX£4.054.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“leak free”
“Easy to use”
“Excellent product”
“This cup cleans very easily”
“Cute design”
“Good price”
“Size is good”
“We found them to be quite durable as he will throw them across the kitchen”
“makes feeding time much easier”
“The handles are easy to grip”
What buyers complain about
“Not leak proof”
“Breaks when it comes off”
“difficult to clean”
“Not as good as tum tum cup”
“Dont work”
“difficult to use”
“when he drops it the water always goes everywhere”
“They are slightly expensive”
“washing them every day is a bit of a task”
“Wash by tho as otherwise the print comes off”
Top return reasons
Common questions
- Is straw cup profitable to sell on Amazon United Kingdom?
- The niche generates £319K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the straw cup niche?
- 9 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in straw cup?
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Cleaning. The return rate is 0.7%.
- When does demand for straw cup peak?
- Demand peaks in Jan–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the straw cup niche?
- Listings span £4.05–£16.61; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 63baby toysLaunch it
- 63buggy fanWorth a look
- 63car seat travel bagWorth a look
- 63retractable stair gateWorth a look
- 63christening gifts for girlsWorth a look
- 64playpenLaunch it