Is straw cup profitable to sell on Amazon United Kingdom?

The niche generates £319K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the straw cup niche?

9 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in straw cup?

Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Cleaning. The return rate is 0.7%.

When does demand for straw cup peak?

Demand peaks in Jan–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the straw cup niche?

Listings span £4.05–£16.61; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.

straw cup

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£319K

£319K/yr · 664K searches

Review moat

Okay1,928.52

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Avg price

Okay£8.99

avg listing price — sweet spot $15–$100

Price range

Bad£4.05–£16.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, straw cup is a £319K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

straw cup market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £270K–£360K; units × avg price
Conversion rate: 5.3%
Avg BSR: #30
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

TUM TUM62%
Munchkin19%
Tommee Tippee11%
Nuby5%
NUK1%
HOX1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.

Peak months: Jan, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top straw cup search terms

tum tum straw cup169K/yr -1.6%7.1% conv.
baby straw cup37K/yr -1.4%4.4% conv.
tum tum52K/yr -22.0%4.6% conv.
munchkin straw cup20K/yr +120.2%8.2% conv.
tum34K/yr +5.4%0.1% conv.
straw cup34K/yr -12.7%1.8% conv.
straw cups for toddlers28K/yr +3.5%2.7% conv.
tum tum cup48K/yr -29.2%5.8% conv.
toddler straw cup26K/yr -4.3%2.7% conv.
tommee tippee straw cup18K/yr +22.1%8.2% conv.

All search terms

Top straw cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Kev Koala S3)

TUM TUM£8.264.6★3,762 rev

TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Boris Bear S3)

TUM TUM£8.274.6★3,762 rev

TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Pip Panda 300ml)

TUM TUM£10.684.6★3,780 rev

TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Betsy Bear S3)

TUM TUM£8.274.6★3,780 rev

Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design

Munchkin£6.444.2★199 rev

Newest

by launch date

Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup | Dog Design

Munchkin£6.44199 rev

6mo ago

Munchkin Any Angle Spill Proof Weighted Straw Trainer Cup| Cat Design

Munchkin£6.25199 rev

6mo ago

NUK£7.4088 rev

9mo ago

Nuby Character Sippy Cup Water Bottle - Weighted Straw | 240ml / 8oz | Carry Handle | Trainer Cup | Suitable Beaker for 6 Months Plus (Giraffe)

Nuby£5.25292 rev

9mo ago

Nuby Sip It Swirler Cup - Toddler Beaker with 360 Straw | Spill-Proof | 420ml / 14oz | Suitable from 18 Months | Pack of 2 (Blue & Yellow)

Nuby£8.0948 rev

1y ago

What buyers say about straw cup

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof22%

“leak free”

Ease Of Use12%

“Easy to use”

Quality-Overall11%

“Excellent product”

Ease Of Cleaning9%

“This cup cleans very easily”

Design-Overall6%

“Cute design”

Value For Money6%

“Good price”

Size-Overall5%

“Size is good”

Durability4%

“We found them to be quite durable as he will throw them across the kitchen”

Ease Of Feeding3%

“makes feeding time much easier”

Handle Quality2%

“The handles are easy to grip”

What buyers complain about

Leak-Proof31%

“Not leak proof”

Durability10%

“Breaks when it comes off”

Ease Of Cleaning5%

“difficult to clean”

Quality-Overall4%

“Not as good as tum tum cup”

Functionality-Overall3%

“Dont work”

Ease Of Use3%

“difficult to use”

Water Resistance3%

“when he drops it the water always goes everywhere”

Value For Money2%

“They are slightly expensive”

Washability2%

“washing them every day is a bit of a task”

Print Quality1%

“Wash by tho as otherwise the print comes off”

Top return reasons

Leak-Proof35%

Size-Overall15%

Functionality-Overall11%

Defective Material/Parts5%

Ease Of Use5%

Age Suitability4%